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Leveraging Professional Certification to Elevate Your Career in Sales & Marketing

SMEI

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

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What Type of Sales Training is Right For Your Team?

Janek Performance Group

Regardless of whether you are a Fortune 500 company or just hired your first sales rep–you need a sales training plan in place. In this article, we will explore a few options for training your future new sales reps. The Shadow Method of Sales Training. The shadow method of sales training is not all bad.

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5 Ways to Break Down Data Silos in Your Business

Zoominfo

Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company. Reasons to Break Down Data Silos While data silos may be an inevitable part of modern business, it doesn’t mean your go-to-market (GTM) team has to live with them.

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The Funding Opportunities Your Business Is Missing Out On

Smooth Sale

Typically, it is down to a need for more research and knowledge. It can include government-funded loans – or even some grants given to companies in specific sectors. Obtaining the best loans available makes logical sense, mainly if the government oversees the process, which could give you some extra cash for free.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Use Enablement Data to Boost Content Adoption by 40%

Highspot

Marketing has no idea what content generates business value. Keep Your Content Clean and Compelling Without insight into what content reps use regularly or how assets perform with buyers, sales enablement and marketing teams can’t maintain a healthy arsenal of on-brand, impactful materials.

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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and But where to begin?

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