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Top 20 Sales & Marketing Vendors to Follow on Twitter @Dreamforce ’14

SBI

It’s equal parts party, celebration, inspiration, philanthrophy and industry trade-show. Whether or not you’ll be attending, you’ll want to keep up on the latest and to help you with that mission, we’re naming the top 20 Twitter handles to follow at Dreamforce. Act-On Software. ActonSoftware. CallidusCloud.

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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

This kind of content positions you as a thought leader in a given field or industry, does not contain a sales pitch, and should never mention your company or brand except as the source of the content. Contributing high-quality content to industry websites should be an integral part of your product-agnostic content strategy.

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Three High-Impact Benefits of Email Marketing

Zoominfo

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. A study by MailChimp found that the average email open rate across industries is 21.33%.

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Ways to Effectively Promote a New Product or Service 

Smooth Sale

Social media sites such as Facebook, Instagram, Twitter, and LinkedIn offer a range of content formats, including posts, stories, and videos that you can use to highlight your product. Every platform has a distinct function and target market.

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Sales Talk for CEOs: Entrepreneurial Enthusiasm with Chris Cabrera (S1:E10)

Alice Heiman

He is a noted industry expert on issues relating to revenue intelligence and sales performance management, sales compensation, employee engagement, incentive big data, and SaaS delivery models. Twitter: [link]. Show Links. Connect with Chris Cabrera in the link below. Website: [link]. LinkedIN: [link]. Website: [link].

Journal 135
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Three High-Impact Benefits of Email Marketing

Zoominfo

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. A study by MailChimp found that the average email open rate across industries is 21.33%.

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The Ins & Outs of Successful Peer-to-Peer Selling

Hubspot Sales

In most cases, a prospect's peers have less of an agenda or incentive to speak highly of a company than the company itself. You should also comment on followers' posts and engage with them in positive, helpful, fun conversations on platforms like LinkedIn and Twitter. In turn, they come across as more objective and trustworthy.