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Sales Talk for CEOs: From Law to Leadership: Clate Mask’s Journey to CEO of Keap (Ep116)

Alice Heiman

In a recent captivating episode of “Sales Talk for CEOs,” Clate Mask, CEO and co-founder of Keap, shared his journey from law school to leading a company that’s at the forefront of small business automation software. For CEOs looking to streamline their operations and enhance customer engagement, Clate’s insights are golden.

Scale 62
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CRM software features: What should you look for?

Apptivo

Some noteworthy aspects include: Contact management Sales Management Marketing Automation Analytics and Reporting Customization and flexibility Mobile Access Integration with other systems Scalability User Friendliness Contact management Contact management is similar to a well-coached sports team.

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When Customer Retention becomes a Sales Spectator Sport

Babette Ten Haken

When customer retention processes become a sanctioned sales spectator sport, everyone suffers. It doesn’t matter whether you sell coffee, the latest App, manufacturing outcome, medical device or software system. Customer retention is a collaborative, cross-functional sport. What could go wrong, post-sale? Ad hoc or proven?

Sports 74
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The Risks of Personalization: When Marketers Cross the Line

Zoominfo

It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. What is personalized marketing? Personalization. Keep reading!

Marketing 206
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Growth Is a Team Sport: Why You Should Be Team Selling Today

Hubspot Sales

Problem solving is a team sport. Selling software is more complicated than ever before. If you’re selling in the Marketing Technology space, you know that the problem you’re solving might also include one of 7,040 other vendors in the industry. Another factor is the core nature of sales — problem solving.

Sports 90
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The Straight-Forward Guide to Target Markets

Hubspot Sales

But how do you find a target market and what exactly is it anyway? What Is a Target Market? A target market is a group of customers for which your products and services are aimed. Picking the right target market can tell you a great deal about your business. Target Market Examples. Atlassian target market.

Apparel 115
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Janek Partners With Clozd for a Master Class Win-Loss Analysis Webinar

Janek Performance Group

Athletes and sports teams often talk about reviewing the game tape. Here, Janek Managing Partner Nick Kane and Chief Marketing Officer Sarah McMullin were joined by Andrew Peterson, Co-CEO and Co-Founder of Clozd. Clozd is a leading provider of software and services for win-loss analyses.