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Why, How, Who, When, And What

Partners in Excellence

There’s a huge difference between what our customers go through to buy and what most sales people do in trying to sell those customers. Loosely, I characterize the buying process as Why, How, Who, When, and What. The Why is what starts a buying process.

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Your Prospect Has All The Answers

Mr. Inside Sales

Who do you think knows why your prospect buys? Who do you think knows when your prospect is going to buy? Or who they like to buy from? That’s why the top reps are in the habit of asking more questions than they are of talking at their prospects. How’s your Tuesday going?”

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New Data: Top Salespeople are 7562% Better at Winning RFPs

Understanding the Sales Force

Lately, when I talk with people, the most popular topics for discussion are Politics, March Madness, and the movies and TV shows they are streaming. But lately, when I talk with the Kurlan & Associates team, the topic is consistently about salespeople who push back when our sales training and coaching is specific to RFPs.

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Sales Leadership At A Crossroad? Then This Is Your Road to Success!

Bernadette McClelland

There is something special about doing what you love – especially when you know you make an impact. And when the payoff is in the added currency of ‘client transformation’ then that is the most validating and satisfying payment of all. It's your choice as to what you want that flow to be.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Discover the results and why investments in digital transformation and automation are pushing sales teams ahead. Salesforce users were surveyed about the forces shaping today's workplace.

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Top Salespeople are 7562% Better at Winning RFPs Than Weak Salespeople

Understanding the Sales Force

Lately, when I talk with people, the most popular topics for discussion are Politics, March Madness, and which movies and TV shows they are streaming. But lately, when I talk with the Kurlan & Associates team, the topic is consistently about salespeople who push back on our sales training and coaching when it comes to dealing with RFPs.

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It’s Not How, It’s What, Why, Who!*

Partners in Excellence

We have become masters at describing our “how.” ” That is, we present all the capabilities of our products and solutions, the “how” of achieving a goal or solving the problem. At some point, the “how” is important. ” The what and why are closely intertwined.

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The Essential Guide to Selling by Telling Your Touchstone Story

Sales reps who learn to tell rather than sell have a critical tool for creating connections with their prospects. When you develop a personal Touchstone Story to share, you can leave formulaic scripts behind, meet potential customers where they are and relate to their pain points by sharing your own.

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7 Must-Have Automated Documents for Sales Success

Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.