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The Difference Between Firmographic and Technographic Data

Zoominfo

The answer: data. But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. Let’s explore firmographic and technographic data. What is Firmographic Data and How Do You Use It?

Data 195
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The Difference Between Firmographic and Technographic Data

Zoominfo

The answer: data. But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. Let’s explore firmographic and technographic data. What is Firmographic Data and How Do You Use It?

Data 100
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10 Inside Sales Predictions for 2011

Pointclear

Comment on The Bridge Group's ten predictions for inside sales in 2011. Data will become an integral component for predicting the likelihood of Inside Sales success. Inside Sales reps will rely on and be trained on how to use that data to have meaningful conversations with their buyers. Roles will continue to segment.

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The 5 Top Media for Cold Prospecting

Pointclear

According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. P.S., It’s great for target verification and data collection at the earliest stages of your campaign, too.

Media 233
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Cold calling math

Sales 2.0

I collect data on cold calling whenever I see it, as I am fascinated by trying to figure out if there are better ways to prospect. I’ve got three sets of data for you here. In 2011, Baylor University conducted a research study on cold calling with realtors from Keller Williams. Baylor University. Insight from Vorsight.

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. Simultaneously, the prospect of a slowing economy is affecting marketing budgets, creating the perfect conditions for a wave of tech stack consolidation.

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Brexit for cold calling?

Sales 2.0

When it comes to cold calling I am a “leaver” My best rationale for why is based on data. Data on this subject is hard to come by so whenever I see some that seems credible I save it. In 2011, Baylor University conducted a research study on cold calling with realtors from Keller Williams. Baylor University.