Sales and Marketing Management

JANUARY 9, 2015

Issue Date: 2015-01-09. Author: Phani Nagarjuna. Teaser: Early Big Data strategies and tools have focused on collecting as much data as possible, and shaking it all up in hopes that something useful would fall out. In that sense, the term "Big Data" is perhaps less useful than would be the term "right data."

Analytics 120

Analytics Data Tools Strategy 120

Fill the Funnel

OCTOBER 22, 2015

Get the 2015 edition of Social Media Analytics Guide & learn how to measure success on social media. The Social Media Analytics Guide covers all six of the major social platforms commonly used by sales and marketing professionals. Original article: Social Media Analytics Guide ©2015 Fill the Funnel.

Social Media 48

Social Media Analytics Media Top of Funnel 48

Score More Sales

OCTOBER 24, 2014

Last month, IBM announced IBM ® Watson™ Analytics , a natural language-based cognitive service that can provide instant access to powerful predictive and visual analytic tools for businesses. As soon as Monday, you (yes, you and your mid-market or SMB company) can sign up for the Beta offering of IBM ® Watson™ Analytics.

Analytics 221

Analytics Analysis Compensation Data 221

Pointclear

OCTOBER 6, 2015

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Sales and Marketing Management

JUNE 14, 2020

That was one of those interesting things that was ‘proven wrong,’ but he may be proven right,” says Scott Galloway, an author, entrepreneur, podcaster and professor of marketing at NYU’s Stern School of Business. We would come to marvel at them, but they would serve no functional purpose in the future. jobs can be done remotely. Varied views.

Face-to-face 194

Face-to-face Policies Journal Call-back 194

SBI

OCTOBER 22, 2014

Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. I’ll separate the Snickers from the Candy Corn, or in this case, the really yummy tools that will energize your 2015 Marketing Journey!

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

Sales and Marketing Management

FEBRUARY 16, 2015

Issue Date: 2015-02-16. Closing deals today requires technology that is nimble, responsive and relevant, with real-time analytics and personalization. Closing deals today requires technology that is nimble, responsive and relevant, with real-time analytics and personalization. Author: Herb Mitschele. read more'

Analytics 120

Analytics Sales Tools Tools Closing 120

Sales and Marketing Management

JUNE 16, 2015

Issue Date: 2015-06-17. Teaser: Robert Eggeman, Service Champion for Mettler-Toledo International’s multi-million dollar Process Analytics Divisio, went on the hunt for a better solution for managing the company’s technical documents and found it right in his own company. read more

Analytics 120

Analytics Company 120

Sales and Marketing Management

SEPTEMBER 7, 2015

Issue Date: 2015-09-07. Teaser: It’s only a matter of time before analytical sales management becomes the norm. It’s only a matter of time before analytical sales management becomes the norm. It’s only a matter of time before analytical sales management becomes the norm. Author: Steve McKenzie.

Data 120

Data Analytics Sales Goal Sales 120

Zoominfo

NOVEMBER 1, 2022

ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. A recession can be a great opportunity to grow It’s easy to panic when the market is shaky — and many companies do. They implement aggressive cost-cutting strategies and initiate layoffs. Get a Demo 3.

Hiring 100

Hiring Intent Data Intent Scale 100

Sales and Marketing Management

SEPTEMBER 23, 2019

Much of this is due to the technology that is beginning to drive the sales process much the way it has driven marketing for the past several years. In the five years between 2010 and 2015, the number of inside sales reps doubled. The range of sales tools is becoming as diverse as those on the marketing side.

Inside Sales 209

Inside Sales Trends Outsourcing Services Face-to-face 209

DiscoverOrg Sales

OCTOBER 23, 2016

Sales departments are becoming technology buying centers and beginning to rival their marketing and IT counterparts. Compare that to Marketing tech stacks: an Econsultancy report from 2015 cited that half of the respondents were using 21 technologies in their Digital Marketing stack. Click To Tweet. The HR Dataset.

Tools 120

Tools Lead Rank Lead Scoring Scale 120

Pipeliner

DECEMBER 13, 2017

Since 2015, research by Demandbase has indicated that most marketers believe account-based marketing (ABM) is a “must have.” Deeper Integrations Between Sales and Marketing. B2C salespeople and marketers have focused on customer experience for years. Artificial Intelligence (AI) Enables Predictive Analytics.

Trends 105

Trends B2B Account Based Marketing Churn 105

Awarathon

AUGUST 8, 2023

Brainshark vs. Rehearsal vs. Awarathon The AI-powered video roleplay platform provides real-time analysis of sales rep’s behavior and performance metrics through the use of AI-driven analytics, allowing sales teams to make informed choices and adjust strategies quickly. The uncertainty arises from the abundance of possibilities offered.

Video 52

Video Ideal Customer Profile Forecasting Pharmaceuticals 52

The Pipeline

FEBRUARY 19, 2016

I’m going to be speaking with some of the brightest minds in the sales and marketing world at the Sales Acceleration Summit. In 2015 they hosted over 30,000 attendees—and this year is going to be even bigger, better and more exhilarating. The first Summit in 2013 attracted more than 15,000 sales leaders from all over the world.

Top of Funnel 120

Top of Funnel Groups Funnel Analytics 120

Pointclear

JULY 14, 2015

This is the final installment of a three-part series in response to the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? We generate high quality leads, align sales and marketing, and drive revenue. Why did we ask?

Lead Rank 100

Lead Rank Lead Scoring Top of Funnel Leads 100

Increase Sales

JANUARY 2, 2016

Ignoring business data especially when it provides additional clarity as to your marketing results and more importantly what changes are required is foolhardy. For solo entrepreneurs to SMB owners, marketing data is critical to further the attraction factor and building relationships. The Many ABCs of Marketing.

Data 70

Data Real Estate How To Comparison 70

Nutshell

MAY 21, 2021

So you can imagine how I felt when I was unexpectedly* laid off in January 2015, just two months after my wife and I bought our first house. What rescued me was something called “content marketing.” But I still had to learn what content marketing was specifically. A better situation was almost inconceivable.

Marketing 62

Marketing Hiring Lead Rank Lead Scoring 62

BuzzBoard

DECEMBER 18, 2023

While this may yield immediate successes, it’s often vulnerable to the slightest breeze of market changes or evolving consumer preferences. Not Recognizing and Responding to the Market Shifts Consumer behaviors evolve. Underlying market dynamics that agencies have built their business upon start to shift.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Funnel Social Media 52

Partners in Excellence

DECEMBER 4, 2015

Recently, I lamented about the challenge I face with my email Inbox in Your Marketing Is Driving Me Away! I spoke of the ever increasing volume of email messages that are simply irrelevant, undifferentiated, or poorly executed. Coincidentally, I read a research report on The State Of Email Marketing 2015.

Marketing 48

Marketing Face-to-face Vendor Email Marketing 48

DiscoverOrg Sales

NOVEMBER 17, 2016

Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. What impact or insights into the market are you hoping to uncover with this survey? Is it evolving like the marketing technology stacks have? Below are the highlights from that interview.

Scale 120

Scale B2B Trends Lead Rank 120

SBI

MARCH 17, 2020

Conversation Intelligence is a must-have solution for go-to-market teams. He is charged with overseeing the continued development of market-leading capabilities and scaling the platform as the business grows, like the newly announced Deal Hub and Analytics releases. About Chorus. is the No.1

Scale 94

Scale Hiring Cold Calling Engineering 94

Tony Hughes

OCTOBER 16, 2018

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). Most importantly, no sales messages to links being posted to selling websites or marketing videos. The Social 3.0

Social Selling 83

Social Selling LinkedIn Ideal Customer Profile Top of Funnel 83

Fill the Funnel

DECEMBER 24, 2014

Video and visuals are going to become even more important in sales and marketing in the months ahead. The first one is Big Data, Analytics and the future of Marketing and Sales , currently free on Amazon as of this writing. I wish you the very best this holiday season and throughout 2015.

Top of Funnel 110

Top of Funnel Funnel Data Video 110

Artesian Solutions

JULY 19, 2018

Back in 2015 we wrote a blog on sales and marketing alignment entitled Sales & Marketing: The Peace Process , I re-read it the other day and it got me thinking about how much has really changed in the last three years. Are the lines between sales and marketing still blurred? Does the disconnect still exist?

Marketing 40

Marketing Retention Analytics Lead Rank 40

Cincom Smart Selling

MARCH 30, 2016

I’ve been in marketing doing just that for most of my professional career. Doesn’t he know what marketing is? Maybe we marketing geniuses are not getting the job done. Marketing spends a lot of time and effort crafting direct-selling product collateral, web pages, campaign support materials, white papers and blog posts.

Marketing 72

Marketing Demographics Collateral Discount 72

Cience

APRIL 2, 2020

In 2015, HubSpot published the result of their traffic research , stating that 46% of traffic that B2B companies across all the industries get to their websites is direct. However, according to Paul Koks and Online Metrics , direct traffic over 20% is a sign of incorrect Google Analytics settings. Still and all, you end up with up to

Outbound 85

Outbound Inbound Leads Marketing Qualified Lead 85

Seismic - Sales Effectiveness

AUGUST 25, 2019

The 2015 MHO Best Practices Study reveals that “having a strategy and knowing the right things to do [is] a huge differentiator between top performers and others” Sales Efficiency and Sales Effectiveness – What Do They Mean? Organizations that use sales analytics increase team quota attainment 4x faster than non-users.

How To 80

How To Quota Sales Enablement Survey 80

Hubspot Sales

DECEMBER 16, 2020

When I couldn’t find anything on the market, I realized that there was an opportunity and that there were many other people looking for the same kind of product. In 2015, Smith released AllHere — an AI-powered attendance intervention software for K-12 school districts. That's when the idea for the Ridge Wallet was born.".

Scale 139

Scale Apparel Sage Remedy 139

Highspot

DECEMBER 3, 2019

“We believe they have the leading product and the strongest team in the market to achieve this vision, so we see great things ahead.” Highspot was recently recognized in the top 50 on Deloitte’s Technology Fast 500 with 3,172 percent revenue growth between 2015 and 2018.

Revenue 52

Revenue SalesForce Microsoft Sales Enablement 52

Gong.io

APRIL 15, 2022

No need to pull go to sales and marketing and customer success to retrieve relevant data. Revenue Intelligence automatically captures customer interactions, analyzes them to provide insights, and applies those learnings to determine the next best action for winning outcomes across an organization’s go-to-market strategy. Hard stop. .

Revenue 62

Revenue Forecasting Churn Lead Rank 62

Tony Hughes

SEPTEMBER 25, 2018

But in 2015 they will be accompanied by three complementary technologies – the dawn of AI (Artificial Intelligence; yes the scary self-learning type), micro predictive analytics (BI leveraging big data) and the maturing of mobility proximity (beacons and geo-fencing).

B2C 80

B2C Face-to-face Channels LinkedIn 80

Showpad

AUGUST 10, 2018

Teaming marketing and sales together. Clearly, marketing and sales reps need to be better aligned to create content that buyers need. This can be content that solves a particular challenge in the buyer’s business or content that clearly reflects their business environment or regional market and offers solutions they want to solve.

Buyer 49

Buyer Face-to-face Vendor Report 49

Tenfold

AUGUST 16, 2017

As Anand Rao of PricewaterhouseCoopers (PwC) Data & Analytics puts it: “There is symmetry with augmented intelligence.”. Industry observers tack this resurgence to 2015, when fast and powerful parallel processing became accessible. Deep learning has led the way in revolutionizing analytics and enabling practical applications of AI.

Lead Rank 82

Lead Rank Automotive Lead Scoring Retail 82

Showpad

AUGUST 10, 2018

Teaming marketing and sales together. Clearly, marketing and sales reps need to be better aligned to create content that buyers need. This can be content that solves a particular challenge in the buyer’s business or content that clearly reflects their business environment or regional market and offers solutions they want to solve.

Buyer 49

Buyer Face-to-face Vendor Report 49

SBI

SEPTEMBER 25, 2020

1 Conversation Intelligence Platform for high growth sales teams, today announced it has 13 granted patents, including the most recent addition which models voice calls to improve an outcome of a call between a representative and a customer, making it the most robust portfolio in the Conversation Intelligence market. Chorus.ai , the No.

Industry 67

Industry Conversion Hiring Call-back 67

Sales Training Connection

JUNE 23, 2014

McKinsey’s Yugo Sarrazin and Lareina Yee shared 4 megatrends sales organizations in the McKinsey on Marketing & Sales newsletter. Megatrends for Sales Organizations – Sarrazin and Yee, McKinsey on Marketing. Companies will need to develop go-to-market models that meet both sets of needs. Your thoughts? _.

Lead Rank 108

Lead Rank Decision Maker B2C Trends 108