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Best of 2017: Top 10 Blog Articles of the Year

SBI

The Sales Tech space has grown dramatically as evidenced by the publication of our 2017 Sales Tech Landscape with 500 solutions. Here are some of Smart Selling Tools stats for 2017: Published over 100 articles on our blog. Published the Top Sales Tools of 2017 Guide. Published the Top Marketing Tools of 2017 Guide.

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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

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BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

DiscoverOrg Sales

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. The proliferation of software-as-a-service (SaaS) and cloud computing created huge changes to the software market. In November, we launched our dataset for Human Resources executives.

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57 Essential Multichannel Marketing Statistics

Zoominfo

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 189
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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Zoom Becomes Video Conferencing Leader During COVID-19. Why?

Zoominfo

“We do not want to grow too fast,” said Eric Yuan, CEO of Zoom, in a 2017 interview with Saastr. This turn of events feels slightly ironic (and maybe even somewhat eerie) considering Yuan’s statements about the company’s commitment to sustainable growth back in 2017. Was it the Marketing? . His reasoning?

Video 207
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The Handshake That Can Rock the World: Sales and Marketing Unite

Sales and Marketing Management

The tug of war between sales and marketing is real, and it cripples productivity. At the same time, marketing and sales are ultimately after the same thing, and each side often looks to the other to help meet mutual objectives: business growth and ROI, to name a couple. Author: Anna Fisher There’s no going around it. Cue the “Aha!”

Marketing 174
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.