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Marketing Leadership: Top 10 B2B Marketing Articles of 2017

SBI Growth

We segmented our subscribers by marketing leadership. What’s unique about this top 10 list? This is a top 10 list of the most viewed articles by Chief Marketing Officers and VP’s of Marketing. How Top CMOs Quantify Marketing Investment with.

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InsightSquared’s Dreamforce 2017 Sessions for Sales & Sales Operations Professionals

InsightSquared

Last week, our CMO Joe Chernov explained why InsightSquared is going “all-in” at Dreamforce 2017. The sessions will offer sales and sales operations professionals with case studies, lessons learned and the tactical takeaways needed to become even more strategic within their organizations. – 12:10 p.m.,

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6 Segmentation Strategies to Increase Your Email Marketing Conversions

Connext Digital

Modern email marketing—as with most things—relies on providing a personalized user experience, and this can be made easier with an email segmentation list and a reliable email blast service. Segment by Location. With this email segment, you’ll also know which local offers and promos to send. Segment by Demographics.

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GTM 92: Unlocking $100M+ Deals, Winning in Enterprise and Chasing Customers Not Competitors with Eric Gilpin

Sales Hacker

In this role he oversees all aspects of G2’s revenue generation, including global sales and customer success, enablement, partnerships, and revenue operations. Prior to his tenure at Upwork, Eric held a number of leadership roles at CareerBuilder, most recently as President of Vertical Sales.

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7 Must-Have Automated Documents for Sales Success

Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.

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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #3 Should Marketing Be All In On Inbound?

Pointclear

If you are selling an enterprise solution with a complex sales process going all in with inbound will drive your average deal size down and you will be missing out on bigger more profitable deals. Yes, you can customize your content, triggers and lead registration assets to focus on a particular, designed customer segment.

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It’s All About Your Buyer’s Situation

Sales and Marketing Management

Issue Date: 2017-03-01. Teaser: The reality of having more decision-makers involved in B2B deals only complicates the job of any marketer or sales pro trying to disrupt their prospects’ current situation and drive consensus among disparate stakeholders. Author: Tim Riesterer. read more