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10 Most-Read Sales Articles of 2018

Zoominfo

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. We’ve compiled a list of our most-read sales blog posts of 2018 to kick-off your new year on the right foot. So, allow us to indulge. Let’s get started!

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10 Most Popular Marketing Articles of 2018

Zoominfo

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

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June 2018 B2B Blog Post Round-Up

Zoominfo

There’s no way around it– the tools and technologies we use to execute our work have a direct impact on our success as Sales Development professionals. The numbers don’t lie– companies with access to top-flight sales enablement tools experience 205% more revenue growth and 725% higher sales velocity than their competitors ( source ).

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How to Avoid the Biggest Hiring Mistakes in 2018

Zoominfo

Candidate personas, sometimes called career personas, include data points such as work history, education, and both soft and hard skills. While that may have worked for you in the past, the recruiting landscape is always evolving– and there is now a huge variety of candidate sourcing tools and recruiting platforms.

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Bold predictions about what WFH will beget

Sales and Marketing Management

Author: Paul Nolan FirstBase is a startup company that was founded in 2018 with the mission to help global companies establish a U.S. These include: Presence – Tools that provide an estimate of when you should expect a response will become big. Likely staffed with facilitators and educators who train staff to maximize effectiveness.

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The 39 Best Franchise Opportunities of 2018

Hubspot Sales

School of Rock is the largest music education franchise in the United States and has more than 29,000 students worldwide. This music business was started in 2007 and is still growing -- between 2014 and 2018, it added 70 units to its franchise system. Five-year growth rate : 18.5%. Total franchise units : 176. Nothing Bundt Cakes.

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How to Make the Perfect Follow-Up Sales Call in 2018

Hubspot Sales

I’ll do my best to answer those questions below, as we dissect the perfect follow-up call for salespeople in 2018. A recent study by sales pro Marc Wayshak shows the phone is still the best tool in selling, with 41.2% of respondents naming their phone as their most effective sales tool. A 2018 Bridge Group Inc.

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