Adaptive Business Services

JANUARY 11, 2023

In October of 2021 I was contacted by an electric sign company where I had previously served as a partner during the 1990’s. They also had lost their sales manager to another health issue. I agreed to do so and we also discussed me providing sales training to whoever we might hire. This would include implementing Nimble CRM.

Hiring 71

Hiring Case Study Study CRM 71

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Sales Enablement 100

Sales Enablement Webinar Metrics Top of Funnel Strategy 100

Vendor Neutral

JUNE 2, 2021

The 20 Best Sales Podcasts for 2021. Insight, Advice, and Guidance into Sales, Leadership, and Life. We recently reached out via LinkedIn to ask what sales podcasts helped people do just that throughout 2020 and into 2021. Best Sales Podcasts - The Results Are In…. The Sales Management. Simplified.

B2B 130

B2B Sales Enablement Sales Webinar Metrics 130

SendBuzz

MAY 15, 2023

Email marketing is without a doubt one of the best methods for connecting with your subscribers and establishing communication. To gain a whole picture of your email performance, you must evaluate your email marketing ROI. To gain a whole picture of your email performance, you must evaluate your email marketing ROI.

Email Marketing 52

Email Marketing ROI Study Data 52

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. What do we mean by “direct mail marketing”? The results? Anything but trivial.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

InsideSales.com

MARCH 3, 2021

Our customer conference—NEXT 2021 is just around the corner and we think you should be there. NEXT is a free 2-day virtual event designed to give your sales team practical insights to succeed in 2021, and a vision for where the market is going. How have the events of 2020 changed the world of sales?

Conference 94

Conference Hotels Lead Rank Lead Scoring 94

Zoominfo

JANUARY 15, 2021

After a year like no other, here we are in 2021 still standing. The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. One thing is clear — lead generation has never been more central to a business’ success.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Nutshell

FEBRUARY 16, 2021

Of all the trends that come and go, email marketing isn’t one of them. As long as email exists, companies will always spend time, money, and energy on their email marketing campaigns. General email marketing statistics. These statistics are relevant for almost all email marketers. Email marketing has an ROI of 4400%.

Email Marketing 62

Email Marketing Marketing Segment Campaigns 62

Crunchbase

JANUARY 26, 2021

Every year in the sales industry brings new trends and processes for business leaders to consider. Over the last few decades, we’ve seen the rise of everything from e-commerce, to virtual reality sales. Here’s what we discovered for 2021. Here’s what we discovered for 2021. Channels in the sales playbook are evolving.

Trends 98

Trends Social Media Discount Decision Maker 98

Hubspot Sales

DECEMBER 28, 2020

Sales is changing. A study by Gartner's uncovered that enterprises lose out on up to 10% of their annual sales due to poor planning. Moving into 2021, sales territory mapping software is here to help clear up the ambiguity, help you plan for the future, and get your team on the right track.

Territories 131

Territories How To Demographics Software 131

Sales Hacker

JANUARY 20, 2021

As pipelines shrank due to COVID-19, many organizations shifted from inbound to an account-based sales and marketing outreach approach. In fact, a study by Terminus showed that in 2019, 23% of respondents had no active ABM program. Feel free to jump ahead: What is account-based sales and marketing?

Account Based Marketing 67

Account Based Marketing Top of Funnel Account Lead Rank 67

The Pipeline

SEPTEMBER 27, 2021

He has also written more than 50 case studies about companies and numerous technical notes on various business topics, including strategy development and implementation, sales and marketing, leadership, pricing, and start-up issues. Sales Management That Works: How to Sell in a World That Never Stops Changing.

Journal 173

Journal Case Study Study Up-Sell 173

InsightSquared

MAY 25, 2021

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . Following are key takeaways from the research: Sales Rep involvement and data quality are key to improving accuracy.

Forecasting 62

Forecasting Sales Forecasts Lead Rank Research 62

Salesmate

FEBRUARY 16, 2021

Sales have been a male dominant industry for a long time now. Our previous blog on Sales influencers proves this dominance, with almost 85% names being men. But first, let us understand what difference does women makes in sales. Why do we need more women in Sales? Women are good at sales. Coco Chanel.

Influencer 105

Influencer Eloqua Social Media Oracle 105

Zoominfo

AUGUST 3, 2022

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

Top of Funnel 130

Top of Funnel Marketing Advertising Advertising 130

Crunchbase

DECEMBER 18, 2020

Most retail brands have a sales cycle in place, but the events of 2020 have impacted the way the cycle works. Sales team leaders should consider creating a sales cycle flow chart to share internally so the sales team understands how the process works. Sales teams need to hustle the moment they confirm an inbound lead.

Ideal Customer Profile 111

Ideal Customer Profile Sales Cycle Sales Qualified Lead How To 111

Sales Hacker

MARCH 5, 2021

As we move into 2021, buyer intent data will help you gain ground on competitors and connect with prospects. The remote sales landscape is getting stuffy. Across the table (or buffering screen on Zoom), sellers are embracing digital sales and prospecting. Companies that were unable to make the switch have suffered.

Buyer Intent 98

Buyer Intent Intent Data Intent Top of Funnel 98

No More Cold Calling

FEBRUARY 24, 2021

Why the sudden interest in referral sales? Or rather, change them back —from digital marketing to relationship building. Sales leaders have an ongoing challenge to get more qualified leads in the pipe, but seller access has evaporated. You can ask: During the sales process when you’ve added value. What’s old is new again.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

Salesmate

FEBRUARY 26, 2021

Here you’ll find some of the most valuable marketing strategies that you can apply to your business. Create different designs, prepare various marketing strategies and implement them on different landing pages. It’s a singular platform for executing sales end-to-end. . Try Salesmate Now!

Real Estate 108

Real Estate Lead Generation Examples Sales Qualified Lead 108

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Pipeliner

MAY 28, 2021

For marketers, the old approaches to brand and product promotion are no longer relevant, and marketing channels that were considered novelties in the past are already well-entrenched. However, the way you use inbound marketing channels will set you apart from your competitors and increase your brand recall and revenue.

Inbound 52

Inbound Webinar Metrics Company Lead Rank 52

Chorus.ai

JANUARY 29, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Sales Enablement 62

Sales Enablement Webinar Metrics Top of Funnel Strategy 62

Zoominfo

JANUARY 19, 2022

The COVID-19 pandemic is still causing uncertainty in 2022, but some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. Here’s a list of the go-to-market trends you should incorporate into your 2022 planning. .”

Trends 100

Trends Marketing Lead Rank Lead Scoring 100

Crunchbase

FEBRUARY 23, 2021

Creating a sales presentation that wins clients can be a challenge in the best of times. Sales teams have had to adapt to the new normal of online calls and meetings by learning to give virtual presentations. But how do you design a winning presentation that wins clients in 2021? Then, study the prospect’s industry.

Study 64

Study Decision Maker Case Study ACT 64

Pipeliner

MAY 19, 2021

If you’re running an eCommerce business in 2021, you need to have a content marketing strategy. Content marketing involves creating articles, videos, case studies, and more to reel in your target audience and improve your sales performance. Create informative content your sales team can give to customers.

Case Study 98

Case Study Marketing Insurance Insurance 98

SBI Growth

OCTOBER 22, 2020

At this point in 2020, all your competitors have undergone some variation of a “digital transformation” to supplement an end-to-end data-driven, Customer Experience (CX) focused digital sales strategy. A recent study conducted by KPMG found that over 90% of companies.

Strategy 416

Strategy Leads Marketing Qualified Lead How To 416

Pipeliner

JULY 23, 2021

This applies to prosperous companies as well as those that have recently started their activities on the market. You may be using many tools such as logo maker , business card maker, etc.for your graphic design needs, but these tools will help you generate more leads and grow your sales. Lead Generation in 2021. Content Quality.

Lead Generation 98

Lead Generation Tools Leads Marketing Qualified Lead 98

Hubspot Sales

NOVEMBER 17, 2020

To answer this question, let’s start with some data: According to the latest HubSpot Research Study , we found that 40% of businesses will miss revenue targets this year. Sales leaders in charge of new revenue growth have felt this change in their core. Teams that traditionally sold in person had to pivot to an inside sales model.

Hubspot 125

Hubspot Lead Rank Opportunity Lead Scoring 125

Act!

APRIL 25, 2024

You’re taking a break for lunch in the middle of a busy workday and open your inbox, only to find two new sales emails from unknown senders. The first one starts with a run-of-the-mill promotional sales pitch. That’s what adding personalization to your sales outreach efforts can do. The answer is personalization.

Social Media 52

Social Media How To Case Study ACT 52

Emissary

JUNE 6, 2022

Tech marketers were some of the very first to adopt ABM as a strategy distinct from inbound and traditional lead generation. In the beginning, account-based marketing for enterprise tech marketers was simply an account list and a high-value direct mail campaign. However, just having an ABM program isn’t enough anymore.

Account Based Marketing 52

Account Based Marketing Enterprise Enterprise Demand Generation Targets 52

Crunchbase

APRIL 8, 2022

Sales enablement is where sales and marketing overlap. It can mean different things for different companies, but it often involves content including whitepapers, pitch decks, case studies and emails (aka anything that helps the sales team educate and nurture prospective clients). More is not always better.

Sales Enablement 105

Sales Enablement Closing Case Study Collateral 105

Zoominfo

MARCH 21, 2022

According to the report, more than 24 million Americans left their jobs between April and September 2021, an unprecedented high. The study showed a broad range of attrition within specific companies in various industries. The data reveals that the impact of the Great Resignation is being felt across all industries and economic sectors.

Quota 100

Quota Hiring Face-to-face Advertising 100

Zoominfo

SEPTEMBER 24, 2021

The last time sales teams were offered real change in their tech offerings was back in the early 2000s, when cloud-based customer relationship management (CRM) systems came into vogue. That technology permanently shifted the way sales teams operated. Source: High Growth Study 2021, published by the Hinge Research Institute.

Face-to-face 130

Face-to-face Sales Automation Scale CRM 130

Showpad

JUNE 29, 2021

**This post is part of a series based on Showpad’s 2021 Modern Selling Study. To dig into all the data, visit the study homepage. Sales effectiveness is the domain where enablement collaborates with sales management to translate enablement efforts into tangible sales results.

Face-to-face 96

Face-to-face Study Survey Coaching 96

Janek Performance Group

DECEMBER 29, 2021

If 2020 was the year of the pandemic, 2021 was the year sellers adapted and turned the tide. Like in a post-apocalyptic movie, sales heroes valiantly fought a formidable foe, developing and broadening their skills to combat the challenges of uncertain markets, supply-chain chaos, rising inflation, and the great resignation.

Trends 118

Trends Training Retention Face-to-face 118

Vengreso

JANUARY 13, 2023

Even so, my sales book collection is mounting, thanks to the privilege of hosting Vengreso’s Modern Selling Podcast. Because I interview some of the world’s top influencers and authors, I knew I had to come up with a resource list of the best sales books for 2023. In fact, I find books a little overwhelming at times.

Paid Content 81

Paid Content Conversion Top of Funnel Hiring 81

Hubspot Sales

APRIL 5, 2021

But this strategy won't help you win market share according to Nicolas Cole, the founder of Digital Press. When you walk into someone else's existing category, you're in the business of chasing market share. This is the danger of using words like 'product-market fit' to describe how a company should 'find demand.'

Pivotal 85

Pivotal Sage Energy Strategy 85