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ZoomInfo’s 2022 Sustainability Report Recap

Zoominfo

In 2022, we crossed over $1 billion in annual revenue. Employee Development As we grew our employee base, we invested more resources to expand the professional development opportunities for our teammates. In 2022, we invested more than 117,000 hours in employee training and development. You can read the full report here.

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B2B Marketing Trends: What to Expect in 2022

Zoominfo

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

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Top Sales Training Trends to Watch in 2022

Janek Performance Group

Like in a post-apocalyptic movie, sales heroes valiantly fought a formidable foe, developing and broadening their skills to combat the challenges of uncertain markets, supply-chain chaos, rising inflation, and the great resignation. Here are the top sales training trends to watch in the coming year: Delivery Methods. Sales Assessments.

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5 Reasons Sales Enablement is Critical for 2022

SBI

5 Reasons Sales Enablement is Critical for 2022. Over the past few years, we are witnessing a rapid digitalization of all sales processes. It is best exemplified in sales departments, where until recently many activities were carried out in a traditional way using paper documents and faxes, and, in later years, Excel.

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How CEOs Will Drive Sales in 2022

Alice Heiman

Only the #CEO and senior #leaders can make the needed changes to drive #sales. For ideas, check out these 3 top #selling strategies for 2022. How to Drive Sales in 2022. The companies that will win in 2022 and beyond have CEOs and senior teams who are curious. Click to tweet. Curiosity . Embrace Digital Buyers.

Quota 111
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Assess Your Sales Team Skills for 2022

Janek Performance Group

Many CEOs are creating ambitious goals for 2022. The best way to accomplish sales goals is to have the right salespeople on your team. To achieve your sales goals in 2022, there is one essential question you need to ask before you spend a dime on marketing. . You can’t improve what you can’t measure.

Hiring 117
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Weekly Roundup: Obstacles to Opportunities, Churn Reduction + More

The Center for Sales Strategy

> 6 Ways to Transform RFPs from Obstacles to Opportunities in 2022Sales Hacker. Requests for proposals (RFPs) generate a whopping average of 35% of annual sales revenue, according to Loopio’s RFP Response Benchmarks and Trends Report. However, keeping up with RFPs can be a challenge at the best of times.

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