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How to Achieve Greater Sales & Sales Leadership Success

Understanding the Sales Force

I’ve written more than 2,000 articles on my Understanding the Sales Force Blog and there are hundreds of other sales blogs. Should marketing understand what salespeople really do? Should salespeople understand what marketing does? I read that there are now 600 million blogs in the world. Absolutely.

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May 2018 B2B Blog Post Round-Up

Zoominfo

Welcome back to our B2B Blog Post Round-Up series—these monthly blog posts published by ZoomInfo highlight some of the great work our writers have contributed to outside publications. Check it out and let us know what kind of content you’d like to see in upcoming round-ups. Here’s what we recommend: Continue reading.

B2B 113
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February 2019 B2B Blog Post Round-Up

Zoominfo

Welcome back to our B2B Blog Post Round-Up series. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. By all accounts, Steve seemed like a great fit for your organization. What is a buyer persona? Let’s get into it!

B2B 150
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The Dance Between Strategy and Strategy Execution

Steven Rosen

As the business unit head, you and your team have spent hundreds of hours building your marketing plans , analyzing trends, developing key tactics and building and revising slide decks. Global leadership goes back and forth with country management. What if I told you, “It doesn’t have to be this way!”. Then it’s showtime.

Strategy 380
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B2B Blog Post Round-Up: Content, Prospect Expectations & More

Zoominfo

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. So, what’s the deal? So, what went wrong? Continue Reading.

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5 trends in gaining more customer insight

Sales and Marketing Management

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. they know what they want.

Trends 289
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Make The Leap from Good to Great

Steven Rosen

What makes a great sales leader? Develop a sales culture by hiring top performers , executing with excellence, and establishing cadence and accountability. What is stopping you from making the leap? They lack the time and energy to focus on what they need to do to succeed. Your role is to lead and manage the business.

Hiring 272