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Market & Sales Intelligence — Why Both are Essential for Sales Teams

Zoominfo

Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Today we’re covering how sales teams can benefit from both sales and market intelligence along the buyer’s journey. What is Market Intelligence? What is Sales Intelligence?

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How to Create an Effective Sales and Marketing Plan

Highspot

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

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How to Create an Effective Sales and Marketing Plan

Highspot

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

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Sales Talk for CEOs: CEO Jarrod Lopiccolo on Sales Success and Giving Back (S5Ep8)

Alice Heiman

It was some uncharted territory, but they dove right in. Jarrod shares the fascinating story of how Noble Studios discovered their niche in the competitive travel and tourism industry. Twenty years ago, a couple, sat with their laptops at their house and launched a business. Who knew where they would be 20 years later.

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Practical Market, Territory and Account Planning

Pipeliner

Off the Cuff Instant Interview Question: “What are some tips for doing practical market, territory and account planning?”. Market Understanding – The fundamentals are the bedrock for sound business decisions, focusing on: Accounts: Verticals, challenges, sizes, sales cycles, market attraction, etc.

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Salesforce Sync: What, Why & How?

Zoominfo

Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database. This latest product enhancement is just the latest chapter in our ongoing effort to put actionable data directly into technologies, channels, and workflows that go-to-market teams use and love. .

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Evaluating Your Business Development Strategy

Janek Performance Group

Its effectiveness is crucial for sustained growth and competitiveness. In addition, the roles of marketing and sales automation should be designated and measured throughout the sales cycle. Of course, these should include a mix of channels and be spaced over time. However, merely having a strategy isn’t enough. Only 31.5%