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The Best Way to Sell Is With a Story

Sales and Marketing Management

They’ve been through it so many times they can rattle off the typical objections from customers and prospects: “I don’t have time to hear this pitch”. Storytelling gives a prospect a compelling reason to hear you out. Early stage prospects often gravitate toward videos and short, educational demonstrations. Closing the deal.

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100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Before we dive in, let’s take a quick look at the most-prospected-to industries. 100 Most Prospected-to Companies of 2018.

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Soft Skills Sales Training

The Digital Sales Institute

Soft skills sales training is becoming just as important as the hard skills training, we are most familiar with in the world of training. Salespeople may have the technical knowledge, the hard sales training, the product knowledge, the sales presentation skills plus the functional skills to work through the entire sales process.

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CMO Secrets to Impacting the Sales QBR

SBI Growth

Stand up and battle constructively with an eye toward solving problems. The lowest hanging fruit today is Social Prospecting Tools. In today’s buying process, prospects are highly influenced by peer referrals. Guideline Toolkit: Training and steps on how to leverage LinkedIn. Increase sales prospecting effectiveness.

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Website Activity: The Tools and Tactics to Track It

Hubspot Sales

By tracking how your site is registering with prospects, you gain insight into their buying intentions and what aspects of your UX and messaging are most effective. Ultimately, tracking website activity lets you know your prospects and leads better. Google Analytics. That's why website activity software is becoming a necessity.

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How to Talk with Customers during Coronavirus Fears

Alice Heiman

As an example, look at the impact coronavirus has had on the tech industry : Dell, Amazon, Twitter, and Google have all announced some major actions (including work-from-home mandates and canceled events) in response to the outbreak. Train your salespeople to address the topic and any related fears directly.

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The Adapter’s Advantage Podcast: Episode 17 Featuring Frank Cespedes

Allego

In episode 17, sales management authority Frank Cespedes explores how the pandemic has impacted sales training, what sales managers need to know about the new selling environment, and the biggest trends in sales learning. B2B sales—and sales training—have been upended by the pandemic. And that’s a big deal.