Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Increase Sales

JULY 7, 2013

One of the biggest best sales practices gleamed from the minority of businesses (those with more than 500 employees) is to come prepared to each sales presentation with glossy brochures, PowerPoint presentations and even maybe case studies. Today’s buyers are far more receptive to education based marketing. Share on Facebook.

Travel 131

Travel Education Case Study Influencer 131

Nutshell

JUNE 5, 2020

To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. When GumGum , an AI image recognition software firm, wanted to reach decision-makers at T-mobile, they knew that traveling the beaten path of sending outbound emails wouldn’t work. . The rap was a success.

Case Study 96

Case Study Paid Content Study Ideal Customer Profile 96

SalesFuel

MARCH 8, 2024

But it doesn’t have to be as terrifying as your digital marketer clients think. Quick Tips to Help Digital Marketer Clients Avoid Being Cancelled What is Cancel Culture/Being Cancelled? Let’s discuss how to help your digital marketer clients avoid a similar situation. Cancel culture has got brands on high alert.

Cancellation 52

Cancellation Ideal Customer Profile Marketing Consumer 52

Sales and Marketing Management

FEBRUARY 2, 2018

Studies have shown that some people stress out when they travel. That is why it is crucial to know your audience when you’re structuring your multi-channel marketing. Understanding their motivations is paramount in designing an effective multi-channel marketing strategy. Is it chocolate? Buyer Intent Beats Buyer Identity.

Channels 174

Channels Demographics Intent Marketing 174

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Sales and Marketing Management

JULY 15, 2018

Author: Kostas Chiotis Having a powerful marketing strategy is vital to the growth and success of your business. However, most industries are highly competitive, and if you fail to launch effective marketing campaigns, you may find yourself in hot water real quick. A strong content marketing strategy should be priority number one.

Maximizer 192

Maximizer Top of Funnel Strategy Social Media 192

Sales and Marketing Management

MAY 31, 2018

Studies suggest that young adults use up to three different devices every day and many feel naked if they leave the house without their phones. As such, mobile marketing is not just an option anymore. Studies show that up to 78 percent of mobile searches result in conversions. We live in an overly connected world.

Paid Content 185

Paid Content Small Business Small Business Marketing 185

SBI Growth

MAY 19, 2013

Why should the CMO or VP of Marketing care about retargeting? You’re the one who explains why marketing is not supplying enough leads to sales. Is your marketing team bringing back 98% of the visitors for another shot? Looking to increase the number of leads marketing supplies to sales? Consider this study by ComScore.

Buyer Persona 297

Buyer Persona Vendor Marketing Travel 297

Sales and Marketing Management

JUNE 14, 2020

Sales managers who are nervous about their team working outside of the office can take heart in a recent study that ranks sales representative as the No. In fact, the study from MagnifyMoney shows that 13% of sales representatives already worked from a home office prior to the COVID-19 outbreak. 63 spot for that metric.

Salary 207

Salary Study Travel Report 207

The ROI Guy

APRIL 18, 2012

Concur needed a way to communicate the current cost of travel and expense management to prospects, and the potential savings and ROI of automation. The more personalized and relevant interactive white paper is leveraged in marketing campaigns to drive better lead generation and quality.

Case Study 63

Case Study Travel Study System 63

Allego

MARCH 31, 2022

Tripadvisor found that out when its sales and marketing teams were significantly out of alignment. Those are things Tripadvisor couldn’t afford—especially as a major player in the hospitality market, which has suffered significant drops during the pandemic. The online travel research company helps users plan the ideal trip.

Collateral 62

Collateral Marketing Tourism Travel 62

Zoominfo

JANUARY 8, 2021

For those who love to travel, for instance, the year forced plans to come to a quick and indefinite hold. Interestingly, many companies who’ve caught the travel bug in the form of business expansion projects — both within the U.S. The wave continued with another dip in July for both markets.

Face-to-face 246

Face-to-face Travel Report Data 246

Allego

DECEMBER 29, 2020

What we discovered was a new focus on the importance of sales and marketing alignment. Making sure sales and marketing are working toward the same goals and supporting company objectives is essential in the best of times. Reason 1: Marketing is the glue that makes sellers effective. Reason 3: Communication is a two-way street.

Marketing 129

Marketing Account Based Marketing Maximizer Conference 129

Sales and Marketing Management

JANUARY 23, 2019

Helping others as a team is invigorating and bonding, which is why corporate social responsibility (CSR) continues to be a popular component of offsite meetings and incentive travel programs. Caesars Entertainment has long been at the forefront of helping its group travel clients incorporate socially responsible efforts into their programs.

Incentives 159

Incentives Incentive Travel Nonprofit 159

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 100

Marketing Top of Funnel Social Media Harvest 100

Sales and Marketing Management

JUNE 14, 2020

a 60-person business media company that covers the travel industry, will not renew its leases on office space in Midtown Manhattan and London when they expire. Studies show that people who predominantly work from home are promoted less, says Nicholas Bloom, an economics professor at Stanford University. Young people want an office.

Tools 194

Tools Hiring Journal Promotion 194

Zoominfo

MAY 5, 2020

While electronic signature technology as a whole has grown, Docusign has increased their market share over the last three months. For businesses, two major things are likely to happen as a result of the adoption of web conferencing and video communication technology: a reduction in business travel and in-person events going virtual.

Tools 179

Tools Real Estate Travel Face-to-face 179

Sales and Marketing Management

APRIL 25, 2020

Yet just as companies have gained new insights about their work-from-home capabilities, they may also have a vastly different concept of what business travel makes sense and which meetings and conferences are too important to miss. See the Q&A with Bauer on page 34.) Bruni is hopeful that day will arrive as soon as it makes sense. “I

Meeting 156

Meeting Face-to-face Travel Conference 156

Zoominfo

JANUARY 8, 2021

For those who love to travel, for instance, the year forced plans to come to a quick and indefinite hold. Interestingly, many companies who’ve caught the travel bug in the form of business expansion projects — both within the U.S. The wave continued with another dip in July for both markets.

Face-to-face 130

Face-to-face Travel Report Follow-up 130

Zoominfo

MAY 5, 2020

While electronic signature technology as a whole has grown, Docusign has increased their market share over the last three months. For businesses, two major things are likely to happen as a result of the adoption of web conferencing and video communication technology: a reduction in business travel and in-person events going virtual.

Tools 130

Tools Real Estate Travel Face-to-face 130

Sales and Marketing Management

OCTOBER 12, 2020

A growing market suddenly became an uncertain one. A profession that thrives on face-to-face communication with customers became shackled by travel restrictions. Then, everything I thought I knew about sales blew up. . COVID-19 swept me and our company’s 50 salespeople into uncharted waters. Do we seem clueless if we simply ignore it?

Face-to-face 317

Face-to-face Lead Rank Vendor Guidelines 317

Sales Hacker

JUNE 12, 2020

We’ve seen on a daily basis that salespeople, by embracing the tenets of virtual selling, have been able to connect with their customers in a meaningful way — even with face-to-face meetings unlikely, travel curtailed, and in-person conferences postponed. Lesson 7: Rethink marketing’s role in partnering with your sales team.

Lead Rank 77

Lead Rank Lead Scoring Leads Marketing Qualified Lead 77

Zoominfo

SEPTEMBER 24, 2021

A Hinge Research Institute study indicated that greater sales automation adoption is a characteristic of high-growth firms , which it defines as businesses that have a compound annual growth rate of 20 percent or greater over a three-year period. Source: High Growth Study 2021, published by the Hinge Research Institute. percent vs. 16.6

Face-to-face 130

Face-to-face Sales Automation Scale CRM 130

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

The Spiff Blog

SEPTEMBER 16, 2022

Without further ado let’s jump into the latest edition and meet some of our favorite Spiffers: Rachel Cravit, Marketing Content Writer. Rachel is an experienced content writer/marketer, specializing exclusively in B2B SaaS for the past 4 years. She’s excited to join Spiff’s marketing team! What excites you most about your role?

Meeting 75

Meeting Top of Funnel Travel Engineering 75

Alice Heiman

FEBRUARY 13, 2024

One of the most striking revelations from Harris was the absence of a demand generation and marketing strategy within Challenger. Leveraging her background as a Chief Marketing Officer (CMO), Harris embarked on building a robust demand generation engine.

Demand Generation Agencies 75

Demand Generation Agencies Hiring Demand Generation Demand Generation Targets 75

Miller Heiman Group

MAY 25, 2018

When you think about who creates the content your salespeople and other customer-facing professionals use to engage prospects and customers, you probably think about your marketing team. For many leaders, marketing is synonymous with content. Whether it’s branding, demand generation or website creation, marketing is all about content.

Top of Funnel 68

Top of Funnel Sales Enablement Marketing Demand Generation Agencies 68

Sales and Marketing Management

AUGUST 5, 2019

What’s more, remote working cuts traveling expenses significantly, allowing your employees to afford the things they love. However, there are many real-life examples and studies that prove that remote working is a feasible option. Working from home allows your employees to settle on their desk on time and when they are fresh.

Face-to-face 184

Face-to-face Small Business Small Business Salary 184

Hubspot Sales

JANUARY 26, 2023

You can connect with millions of people globally for only a fraction of the cost of traditional marketing. You can benefit from a rapidly growing market. Digital marketing is expected to reach $786 billion by 2026. Social media marketing is the king of connectivity. Marketing costs are also lower.

Social Media 94

Social Media Case Study Media Fashion 94

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Sales and Marketing Management

JUNE 29, 2020

A 2019 Gartner study that revealed this also showed that sellers were 80% more likely to drive decision confidence and low-regret deals by helping their customers make sense of this bombardment. Group travel is down, but not out. Most buyers are overwhelmed despite the best of intentions. How COVID-19 could reshape sales.

Lead Rank 295

Lead Rank Face-to-face Travel Intent 295

Sales and Marketing Management

FEBRUARY 8, 2021

Author: Dario Priolo and Jeff Myers Last year presented unthinkable challenges to marketers and event organizers. These events are major revenue sources for organizers and important opportunities for marketers to build brand awareness and generate new opportunities for their businesses. It seemed like a good deal.

Trade Show 136

Trade Show Segment Pivotal Conference 136

Allego

DECEMBER 28, 2022

The pandemic wreaked havoc everywhere, our dollars don’t go as far as they used to, and air travel has been a nightmare. While 2022 saw many people returning to pre-pandemic activities, attendance at events was still lighter than the “before times” due to continuing health concerns, economic uncertainty, and lagging travel budgets.

Conference 62

Conference Sales Enablement Biotechnology Insurance 62

Hubspot Sales

APRIL 5, 2023

Outside sales representative positions include some travel time to meet with buyers and pitch products. Because travel is expected, you can anticipate greater compensation. Marketing remains the main source of generating leads for salespeople, with 44% of the inside sales pipeline coming from marketing ( Bridge Group Inc ).

Ideal Customer Profile 111

Ideal Customer Profile Salary Hiring Lead Rank 111

Score More Sales

DECEMBER 18, 2014

Expand market niche (70%). So says the study done by The Hartford, in September of this year, called the 2014 Midsize Business Monitor. You can see more about the study here. Does that mean the end of business travelers sitting on the floor at airports, hovering over scarce outlets (I hope so!). Operations (87%).

Hiring 198

Hiring Wireless Policies Travel 198

Pointclear

DECEMBER 17, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before.

Harte Hanks 232

Harte Hanks Lead Rank B2B Data 232