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Create an Effective Sales Account Planning Strategy for Enterprise Tech Deals in the Retail Sector

Emissary

Coming out of the pandemic, retailers are still managing clogged supply chains, struggling to maintain a workforce, and racing to keep up with inflation. A successful sales account planning strategy targeting the retail sector should be driven by buyer values, pivotal pain points, and targeted intelligence.

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Empower Your Field Marketing Organization in the Retail Vertical with Industry Intelligence

Emissary

Retailers rely on technical innovation to compete for consumers in a turbulent post-pandemic market. As inflation rises and supply chains remain unreliable, retailers are looking for ways to widen margins while offering timely delivery and keeping shelves stocked. Retailers generally welcome technology to help them conquer challenges.

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Is “I’m Just Looking” An Objection?

MTD Sales Training

The extremely common response of “I’M JUST LOOKING,” from a prospective customer, actually causes some retail sales reps to walk away and WAIT for the prospect to convert him or herself into a buyer. Is it an Objection? However, if you think about it, the term, “I’m just looking,” is not an objection. It is also not a stall.

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Prospectors’ Guide To Objection Handling – Part II – Conditioned Responses

The Pipeline

In the first post of this series , I talked about the importance of context when it comes to objections, and understanding objections to begin with. We looked at aspect of context, now let’s look at nature of objections in order to make it easier to manage, handle and leverage them for more engagement. . Lack Of Interest.

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What American Retailers Do Better Than Anyone Else

Pipeliner

American retail tends to attract a lot of flak on an international level. And while the retail industry as a whole is going through some major changes at the moment (driven by digital technology), it would serve us all well to remember why the American retail style has become so influential worldwide. Store layouts.

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3 Steps to Handle the “I’m Just Looking,” Objection

MTD Sales Training

This one extremely common phrase causes some retail sales people to simply throw up their hands, walk away from the prospect and wait until the customer announces that they are no longer just looking and have decided to buy something. Not an Objection. However, the term, just looking , is not an objection. Happy Selling!

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How All Those Trucks on the Road Can Help You Stop Discounting

Understanding the Sales Force

It's because the supply chain is busier and stronger than ever and as a result of all of the buying, our roadways are jammed with trucks shipping products to distributors, retailers, warehouses and fulfillment centers. Don't believe a word of it when you hear an economy related objection or put-off.

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