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Our Customers Are Changing Faster Than We Are!

Partners in Excellence

We have a fascination with exploring the latest, greatest tricks we can leverage. What we fail to recognize in all these conversations is our customers are quietly changing how they buy faster than we are changing how we sell. Yet we continue to inflict a seller on them.

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(5:44 Video) “The Art of Getting Buy-In: A Journey of Vision and Transformation”

Steven Rosen

discusses the challenge of getting buy-in on a new vision from a successful sales force, emphasizing the importance of bringing data to the table and highlighting changing market trends and customer needs. Key Takeaways: Getting buy-in on a new vision requires bringing data to the table and highlighting changing market trends.

Video 156
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Sales People Create Longer Cycles, Not Customers

Partners in Excellence

We know buying cycles are getting longer. Or we have other excuses. But perhaps we should look inwardly. Is there anything we can change to reduce these? And if we could, what would it mean? We focus on the things important to us, presenting our solutions and getting the buyer to choose us.

Customer 103
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7 Skills You’ll Need in Marketing for 2021

Sales and Marketing Management

Author: Jim Ewel With 2020 behind us (thankfully), how should we prepare for 2021? Wasn’t 2020 the year when we needed every bit of resolve we could muster to deal with the avalanche of change? If anything, expect as much or more change. . 1: Able to adapt. . 2: Alignment. 2: Alignment. 3: Napkin plans.

Marketing 357
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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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A Startup’s Adaptability Can Benefit Growth

Smooth Sale

In practice, this means that your flexibility, ability to address issues more quickly and without several layers of bureaucracy, and use of absolutely everything as a learning tool can help you grow in competency (and maybe even size) faster than you think. But what does that mean in practice?

Benefit 91
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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

News and trend cycles change so frequently that an intent spike from a week ago can be stale. The more up-to-date information you can see on your future customers, the better equipped you’ll be throughout the entire sales process, which is why we focus on real-time intent. We generate over 1.2