Bernadette McClelland

MAY 23, 2022

This week, as I landed in the USA as a new resident, I was fortunate enough to speak at the Sales Innovation Expo at the Los Angeles Convention Centre. This week, as I landed in the USA as a new resident, I was fortunate enough to speak at the Sales Innovation Expo at the Los Angeles Convention Centre. But first – a back story!

Energy 195

Energy Conference Up-Sell Influencer 195

BuzzBoard

FEBRUARY 8, 2024

In today’s digital landscape, video marketing is a powerful tool that small businesses can use to break through the noise and connect with their customers. The USP should be the cornerstone of your video marketing strategy, and the narrative should be built around it.

Video 52

Video Small Business Small Business Marketing 52

Pipeliner

SEPTEMBER 18, 2023

We had an engaging discussion about his book, “Walking the Path: A Leader’s Journey,” and delved into the power of reflection, writing, and the core elements of successful leadership. He explained that the goal of the book is to help leaders find alignment between their thoughts, feelings, and actions.

Journal 69

Journal Intent Pivotal Exercises 69

Allego

AUGUST 28, 2023

In the ever-evolving realm of B2B sales , the landscape of buyer behavior has undergone a radical transformation, posing fresh challenges for sales teams and their sales enablement counterparts. As a result, organizations must have innovative sales enablement strategies that resonate with today’s B2B buyers. Forrester 2.

Sales Enablement 62

Sales Enablement B2B Strategy Scale 62

BuzzBoard

FEBRUARY 7, 2024

This is where savvy digital marketing agencies come in, acting as partners for local businesses to thrive in the rapidly advancing digital sphere. This is where savvy digital marketing agencies come in, acting as partners for local businesses to thrive in the rapidly advancing digital sphere.

Education 52

Education Marketing Hiring Case Study 52

Pipeliner

JANUARY 3, 2024

In today’s digital age, video marketing has become a powerful tool for businesses to connect with their target audience and elevate their brand. By incorporating compelling video content into their marketing strategies, businesses can effectively engage viewers, increase brand awareness, generate leads, and drive conversions.

Video 52

Video Marketing How To Lead Rank 52

BuzzBoard

FEBRUARY 23, 2024

Understanding the Current Landscape of Digital Marketing Agencies for Small Businesses In the era of digital reality, understanding the landscape of digital marketing agencies for small businesses has become increasingly vital. Establishing a distinctive position among small businesses can set digital marketing agencies apart.

Small Business 52

Small Business Small Business Marketing Social Media 52

Tenbound

JANUARY 26, 2024

Secrets to Crafting Effective Cold Emails – From Analyzing 20,000 Emails In today’s digital era, cold emails have become a vital tool for businesses and professionals looking to expand their network, generate leads, and drive sales. However, composing an impactful cold email is more of an art than a science. Provide value upfront.

Case Study 64

Case Study Segment Social Media Follow-up 64

Highspot

MARCH 21, 2024

Despite this, many sales emails find their resting place in the trash, unopened and unread. We’ll explore how to craft good sales emails that get opened and inspire action, all while introducing four metrics to measure sales email success. What are the Different Types of Sales Emails?

Lead Rank 96

Lead Rank How To Lead Scoring Follow-up 96

BuzzBoard

JANUARY 3, 2024

In the dynamic realm of digital marketing services, the art of persuasion is continually evolving. One strategy that has been gaining momentum and proving to be a game-changer is hyper-personalized sales presentations. This technology leverages algorithms to dynamically generate content based on individual client (business) data.

Strategy 52

Strategy Ideal Customer Profile Advertising Advertising 52

Allego

AUGUST 21, 2023

Frontline sales managers are the powerhouse behind every high-performing sales team. However, many frontline sales managers struggle because they don’t receive proper enablement and coaching. In many cases, frontline sales managers get promoted to that role because they’re a top-performing sales rep.

Sales Management 62

Sales Management Strategy Face-to-face Coaching 62

BuzzBoard

SEPTEMBER 11, 2023

As a sales professional, it is crucial to have a deep understanding of the small business market in order to effectively sell to this segment. By familiarizing yourself with the characteristics of the SMB market, you can tailor your sales approach to meet their specific requirements.

Small Business 103

Small Business Small Business Ideal Customer Profile Conversion 103

Janek Performance Group

JUNE 21, 2023

Developing the skill to effectively engage with individuals who initially show little interest in conversing with you is crucial in sales. Given the increasing prevalence of marketing automation on LinkedIn, adopting a more personalized approach can yield better results.

LinkedIn 62

LinkedIn Ideal Customer Profile Strategy Decision Maker 62

Corporate Visions

MAY 22, 2019

The post Sales Strategy: What’s Most Effective? When you think about it, an effective sales strategy is all about making sure that your reps hit their quota, right? A Forrester Research study revealed that only 15 percent of sales calls add enough value, according to executives surveyed. A Great Message!

Strategy 103

Strategy Ideal Customer Profile Lead Rank Lead Scoring 103

Smooth Sale

DECEMBER 12, 2023

image source Attract the Right Job Or Clientele: Get Your New Career In Architecture On A Solid Footing Embarking on a career journey, no matter the field, always demands a blend of specific skills and a relentless drive to excel. In architecture, this journey intertwines creativity, technical prowess, and visionary thinking.

Construction 78

Construction Lead Rank Engineering Hiring 78

Jeff Davis

OCTOBER 4, 2017

This guest blog post was written by Jeremy Shere over at tribknowledge.com Ask anyone in marketing or sales if they think the functions need to be better aligned, and they’ll almost certainly respond with an unqualified “Yes!” Why Stories Matter It’s something of a cliché that sales reps need to be good storytellers.

Marketing 74

Marketing Lead Rank Lead Scoring Trends 74

Showpad

NOVEMBER 17, 2019

It’s 4pm November 6, and I’m sitting on a plane on my way home to Germany, taking my laptop out to write about two fantastic Sales Enablement events: TRANSFORM London and TRANSFORM Chicago. No other Sales Enablement events on the planet have inspired nearly 1,000 attendees on both sides of the Atlantic Ocean.

Sales Enablement 81

Sales Enablement Top of Funnel Analytics Study 81

BuzzBoard

APRIL 3, 2023

It hardly requires reminding anyone that there are significant opportunities in selling to the massive (but fickle) small and medium-sized (SMB) market; by some accounts there are as many as 30 million SMBs operating in the US and perhaps another 75 million on a global basis. Start by defining your ideal customer profile (ICP).

Ideal Customer Profile 52

Ideal Customer Profile Customer Lead Rank Lead Scoring 52

Hubspot Sales

AUGUST 24, 2023

Imagine a sales representative who never sleeps, never gets tired, and possesses an uncanny ability to analyze vast amounts of data in seconds. This is the promise of AI sales reps, and their potential to revolutionize the sales industry is undeniable. The application of generative AI in sales is diverse.

Lead Rank 84

Lead Rank Lead Scoring Face-to-face Forecasting 84

Highspot

SEPTEMBER 6, 2023

Learn how this sales method builds trust and loyalty while emphasizing value. Key Value Selling Strategies Sales Methodology for Value Selling Benefits of Value Selling How Does Value Selling Compare to Other Methodologies? Incorporating value selling into sales training can help your company stay ahead of the competition.

Lead Rank 59

Lead Rank Lead Scoring Sales Methodology Decision Maker 59

PandaDoc

DECEMBER 19, 2022

Sales prospecting acts as the first stage in the sales process. B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor. B2B sales prospecting in a nutshell. The more detailed and accurate your ICP is, the more resultative your sales will be.

Ideal Customer Profile 98

Ideal Customer Profile B2B Prospecting Top of Funnel 98

Highspot

JANUARY 3, 2024

Whether you’re a seasoned sales manager or a frontline rep hustling for results, we get it – the struggle is real. Read on to discover how reps can confidently approach each closing conversation with closing sales training that works. What is Sales Closing and Why Is It Important How Does the Sales Closing Process Work?

Closing 52

Closing Training Lead Rank Negotiation 52

Score More Sales

JUNE 5, 2013

Later in the day, I was able to interview her one-on-one, and found that the three conversations – keynote, smaller group, and then direct gave a great overview of this important storyteller who is a beacon in a sea of business people needing help understanding the care, value, and potential of their networks.

Networking 219

Networking Top of Funnel Lead Rank Lead Scoring 219

The Digital Sales Institute

SEPTEMBER 23, 2020

Implementing sales best practices for successful selling should not only lead to higher levels of sales performance but also in more loyal customers. They are a set of guidelines baked into the DNA of the business to help the sales team run effectively and efficiently. Sales Best Practices – Map out your sales process.

Webinar Metrics 98

Webinar Metrics Lead Rank Lead Scoring Buyer 98

SBI Growth

AUGUST 31, 2012

“When we have deep information about our customers, it makes all the difference in the world,” said the Chief Marketing Officer of one Fortune 500 company. Understanding exactly how buyers are behaving and thinking is becoming more of a premium for achieving success in marketing today. Validate Assumptions. You have been there before.

Buyer Persona 282

Buyer Persona Buyer Analytics Research 282

Hyper-Connected Selling

NOVEMBER 22, 2017

How do you create sales and marketing alignment? How do you get the sales team and marketing team to actually work together? There’s a lot of talk about the increasing need to align sales and marketing functions within organizations. The New Expectations for Marketing and Sales.

Marketing 75

Marketing ROI Energy Education 75

BrainShark

JUNE 28, 2023

Why sales coaching matters — a few key points Knowledge retention Sales coaching activities add an interactive element to learning and are an excellent way to ensure knowledge retention and evaluate whether reps can “play back” what they learned in their training. Revenue At the end of the day sales coaching delivers ROI.

Sales Coaching 62

Sales Coaching Coaching Scale Hiring 62

Sales Hacker

OCTOBER 30, 2018

Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) They say “You can’t be what you can’t see,” and the sales floor is no exception.

Top of Funnel 111

Top of Funnel Hiring Scale Lead Rank 111

Pipeliner

OCTOBER 25, 2018

Building a brand in the digital era is all about visual storytelling and videos can meet the challenges head-on. For B2B marketers, video remains more powerful than any other medium or channel. Chad Lakin, VP at Shootsta ‘s North America office, shares valuable insights on video as a B2B marketing tool.

Top of Funnel 74

Top of Funnel Video Lead Rank Scale 74

The ROI Guy

FEBRUARY 13, 2015

By Dan Sixsmith According to a newly published report, there is a serious disconnect between the content that B2B buyers expect from marketers, and what is actually being produced and delivered. In the new study from The Economist Group , 93% of B2B marketers are incorrectly connecting their content to a product or service.

Buyer 83

Buyer Marketing Harvest B2B 83

Sales Evangelist

JULY 18, 2019

Visnostic selling translates your information from vendor-speak to client-speak, and sellers who understand the fundamentals of visnostic selling will change the way they think about sales. Kimberlee Slavik has been a top performer in sales for more than 20 years, and she recently released a book called Visnostic Selling.

Chemicals 49

Chemicals Vendor Real Estate Scale 49

Sales Hacker

MAY 22, 2020

We have product-qualified leads , marketing-qualified leads, sales-qualified leads, and many more. As someone who works in sales, handling all these types of leads can be overwhelming and exhausting. How to qualify and nurture SALs through your sales funnel. What Are Sales Accepted Leads? How to generate SALs.

Sales Qualified Lead 112

Sales Qualified Lead Lead Rank Lead Scoring Marketing Qualified Lead 112

Closer's Coffee

JUNE 17, 2019

In the ever-changing universe of sales, a debate among sales scholars has been raging since the constructions of Uruk. Sales scholars and academics debated the fundamental differences between selling a ready property to an off-plan. I have always been aware of such debate but never attempted to explore the subject further.

Real Estate 45

Real Estate Construction Commission ROI 45

DocSend

DECEMBER 20, 2019

It’s often tempting to craft your sales pitch deck around what you know about your product. The secret to a sales pitch deck that closes more deals is a powerful story. That’s a lesson we learned first-hand when we decided to overhaul our own sales pitch deck. A new dawn, a new day for your sales deck. And only 17.5%

Closing 72

Closing Collateral Scale Film 72

The ROI Guy

MAY 11, 2017

Account Based Marketing (ABM) and Selling (ABS) methodologies are becoming more popular, with almost 40% of B2B solution providers now leveraging this strategic approach to better target and more personally engage with prospects. However, we find these targeting efforts falling flat with buyers. and “Why Now?”.

Account Based Marketing 45

Account Based Marketing Account Marketing Face-to-face 45

Eyeful Presentations

MARCH 16, 2022

You need to go deeper than merely assuming your audience are like their job titles (you know the type of thing – all financial people are factual number hungry beasts, marketing teams are driven by emotional ideas, and CEOs are always visionaries). Step 1 – Gain a Better Understanding of Your Audience AKA The Audience Heatmap.

Scale 36

Scale Objections Intent Examples 36

Hubspot Sales

AUGUST 21, 2023

But even though you're making progress, you still feel like you could be doing better. There's a whole world of untapped potential around you — prospects you know would benefit from your product or service. And the issues you're running into are less about your solution's soundness and more about how you can reach your potential base.

Proposal 98

Proposal Examples How To Social Media 98