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5 rules for authentic B2B branding

Sales and Marketing Management

Issue Date: 2013-11-01. billion in 2011. billion in 2011. Chasen summarized five brilliant rules for authentic B2B brand communications recently. Chasen summarized five brilliant rules for authentic B2B brand communications recently. I share it here with you. read more'

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Top Sales Books to Read in 2013

Fill the Funnel

This years Top Sales Books to Read in 2013. consists of books that were published between October 2011 and December 2012. In fact, I am convinced that the most successful sales people in 2013 will begin to think as much as a marketer as they do a sales person. Top Sales Books to Read in 2013. Zig Ziglar.

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Lies, damned lies, and statistics

Sales 2.0

Mr. Davidoff states: The initial research comes from 2011 Corporate Executive Board (CEB) study of 1,400 B2B purchases that found 57% of the typical purchase is made before a customer talks to a supplier. In 2013 CEB updated the research and found that the number shifted to 65%. Read the full post here.

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Financial Justification / ROI – The Most Valued Content for 2013

The ROI Guy

If you don’t, here’s some important guides to help you develop the right Financial Justification / ROI strategy that will be vital for your success in 2013: Frugalnomics and What it Means to Your Sales and Marketing Strategy Empowering Sales with Mobile Value Selling Product, Solution Value? You Decide.

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How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?

The ROI Guy

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

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More Stakeholders = More Sales & Marketing Complexity in 2013

The ROI Guy

If you think your sales teams could do better, here are some important guides that can help you address the Stakeholder Complexity Dilemma in 2013: Frugalnomics and What it Means to Your Sales and Marketing Strategy Empowering Sales with Mobile Value Selling Product, Solution Value? You Decide.

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Gartner says 2013 will be a Better Year for IT Spending Growth?

The ROI Guy

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples.