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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. CEO’s are paying more attention to marketing’s contribution and are holding them accountable for revenue generation.”. Marketing leaders need to drive a strong impact to show a return on investment.

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Operationalize Personas to Meet Your 2013 Goals

SBI Growth

Do you want to increase sales and meet your 2013 goals? Encourage sales and marketing to build personas and build a plan to operationalize them immediately. Marketing is frustrated because of the time, money and effort exerted to build them. Buyer personas should be built by marketing in collaboration with sales.

Meeting 288
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How Giving Money to Your CMO Will Save Your 2013

SBI Growth

This year is no different than years prior in that every VP of Sales is getting ready for the annual 2013 sales planning season. Translation: Even if the CEO/CFO allocate more money to you (the CSO), you should allocate some of those dollars to Marketing. Never before has the linkage between Marketing and Sales become more important.

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The #1 Killer of 2013 Product Launches (and how to beat it)

SBI Growth

You are counting on your product marketing manager for a successful launch. Today though it doesn’t matter how good the movie is when it’s stuck on a VHS tape. World-class companies are adopting new content marketing processes. Content Marketing is in the process of a major transformation. Formal training materials.

Campaigns 300
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5 Ways Marketing Can Contribute to Social Selling Excellence

SBI Growth

2013 is the year Social Selling became Mission Critical. Social Selling training budgets increased 48% in 2013. Social Selling’s ‘Lead-to-Close’ conversion rate is 5x marketing sourced leads. This post will address what Marketing can do to promote, enable and optimize social selling within the organization.

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When the Training Wheels Come Off

SBI Growth

I was lucky enough to be introduced to a sales team’s top performer for 2013. Training dollars are being misallocated. Her sales manager knew her potential and sent her to a weeklong sales training. The Need-Payoff that she had been trained on was thrown out the window. A 4 day training at corporate. The Old Model.

Training 293
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Sales Training Can't Come from a Firehose

Sales and Marketing Management

Issue Date: 2013-11-01. Teaser: Two factors conspire against the stickiness of most sales training – the amount of content delivered and the timing of the content being delivered. Here's how to better manage both. Here's how to better manage both. Author: Jason Jordan. read more'

Training 174