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Taking Customer Service from Cost Center to Profit Center

Sales and Marketing Management

Let me illustrate this with some analysis we did a few years ago for an internet retailer: I surveyed approximately 1,000 respondents who had placed an order with our client in January 2014. The tendency in this country over the last 10 to 15 years has been to regard customer service as a cost center.

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The Top Sales Tool for 2014

SBI Growth

As a Sales Operations leader, you have 3 major challenges heading into 2014. Understanding how your customers are evolving and determining whether your sales team is keeping pace. It has never been more necessary than it is heading into 2014. To assist you further, sign-up for SBI’s Sales & Marketing Research Review here.

Tools 300
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Getting Your Employees to Commit to Customer Service

Sales and Marketing Management

Issue Date: 2014-04-30. Teaser: Delivering the best possible customer service requires employees to move beyond simple compliance of workplace rules and become truly committed to the jobs they do. Author: Bill Sims. Here's what that looks like and one sure ingredient for getting there.

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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

Stop selling products or services and start selling stories. Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? But where to begin? Hone their creativity or intuition?

Marketing 226
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not measuring ROI.

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Square Pegs and Round Holes

Sales and Marketing Management

Issue Date: 2014-07-14. Teaser: Most corporate social media accounts function more as a customer service tool than a sales tool, and there’s nothing wrong with that. An institution’s Facebook or Twitter can be a public face of the company, but not one that is used to drive sales of new products or services.