Sales and Marketing Management

SEPTEMBER 11, 2015

Issue Date: 2015-09-11. Teaser: While the opportunity to flourish in emerging markets is ample, learning how to successfully navigate these regions and come out ahead requires strategic thinking. Author: Tom Buckley. Much of this can be accomplished by having the right technology. read more

Marketing 120

Marketing Opportunity How To 120

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 189

Marketing Retail Channels Social Media 189

Pointclear

SEPTEMBER 9, 2015

Well, in an article published by the Georgia Institute of Technology, “Too Many Choices Can Lead to Bad Decisions” (February 2015), researchers found that “The frustration of picking one thing from dozens of options can take over and lead to choice overload.”. 1,876 marketing technology vendors were represented across 43 categories.

Data 100

Data Marketing Decision Maker Vendor 100

Hubspot Sales

SEPTEMBER 30, 2020

This is especially true when it comes to sales and marketing. In an ideal world, sales and marketing processes would be built with the other team in mind. Here are some numbers that just might convince you of the value of Sales and Marketing alignment: Sales and Marketing Alignment Stats to Know. LinkedIn, 2020 ).

InsideView 131

InsideView Lead Rank Lead Scoring Account Based Marketing 131

Sales and Marketing Management

JULY 23, 2015

Issue Date: 2015-07-24. Teaser: Video is a key component of the marketing mix. When marketing and sales work together to develop content and share resources that meet the needs of their customers, success is realized. Video is a key component of the marketing mix. Author: Matt Daly. read more

Video 120

Video Strategy How To Resources 120

The ROI Guy

APRIL 7, 2015

Three Big Takeaways from SiriusDecisions Sales Leadership Exchange Top 5 Content Marketing Trends You Need to Know for 2015 Get the book! Order your Frugalnomics Survival Guide today to learn even more about how to leverage value marketing and selling for better revenue performance and success: [link].

Trends 63

Trends Sales Leadership Buyer Objections 63

Sales and Marketing Management

DECEMBER 3, 2015

Issue Date: 2015-12-02. Teaser: Instagram has rapidly become one of the best social media marketing channels for businesses that wish to launch their digital marketing campaigns and build an engaged audience around their brand. Author: Josh MacDonald. Here are some tips on making Instagram work for your company. read more

Social Media 120

Social Media Campaigns Channels How To 120

Sales Hacker

AUGUST 17, 2023

Dave Gerhardt worked as a Senior Marketing Manager at Drift in 2015 and quickly grew into their VP of Marketing. Dave now runs Exit Five , The #1 community for B2B Marketers. Dave left Drift in 2019 to join Privy as their CMO for just under 2 years, then returned to Drift as a Chief Brand Officer.

B2B 84

B2B LinkedIn Marketing Resources 84

Zoominfo

MARCH 2, 2022

Since 2015, ZoomInfo has made 12 acquisitions with multiple purposes in mind. Will this software improve our user experience and apply to sales, marketing, or recruiting? And lastly, our sales team is incredibly specialized and we’ve developed “one of the most efficient go-to-market motions in the world.”

How To 100

How To Software Software Scale 100

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 100

Marketing Retail Channels Social Media 100

The ROI Guy

JULY 15, 2015

If you’re marketing or selling technology, this decline could have a significant impact, stiffer competition, and even more headwinds to meeting your ambitious revenue growth goals. With a focus on performance, companies learned how to cut expenses to improve the bottom-line, and have learned to permanently “Do More with Less”.

Decision Maker 80

Decision Maker ROI Forecasting Lead Rank 80

Sales 2.0

NOVEMBER 12, 2014

This looks like a goldmine of information on how to sell in today’s environment. At Sales Hacker last week, we listened and spoke with successful entrepreneurs that are finding ways to improve all parts of their sales pipeline by: providing salespeople with tools to become their own personal marketers.

GoldMine 150

GoldMine Strategy Conference Inbound 150

Sales and Marketing Management

JUNE 28, 2015

Issue Date: 2015-06-29. Sales professionals, sales managers and marketers must keep pace with the changing sales environment by tapping the true ROI of their millennial sales team. Sales professionals, sales managers and marketers must keep pace with the changing sales environment by tapping the true ROI of their millennial sales team.

ROI 120

ROI How To Sales Management Marketing 120

HeavyHitter Sales

FEBRUARY 17, 2015

Based upon my experience, here’s my list of some of the best technologies to sell in 2015. While it includes companies that range from startups to billions in sales, all of these businesses provide fantastic technology-based solutions that dovetail to key trends taking place in the market.

Company 60

Company Government Microsoft Retail 60

Zoominfo

MARCH 6, 2017

Email marketing is one of the most effective and efficient forms of marketing. Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. That’s just an unfortunate truth of email marketing.

Email Marketing 100

Email Marketing Webinar Metrics Marketing Strategy 100

Sales and Marketing Management

NOVEMBER 30, 2015

Issue Date: 2015-11-30. Author: Shapiro Negotiations Institute. Teaser: When it comes to reinforcing what employees have learned through training, many organizations fall down on the job. When it comes to reinforcing what employees have learned through training, many organizations fall down on the job. read more

Training 120

Training Negotiation How To 120

Sales and Marketing Management

NOVEMBER 23, 2015

Issue Date: 2015-11-20. Instead of thinking about how to work customers through your sales process, think about the customer’s view of the conversation and try to adapt your tactics to match the customer's buying process. Author: Gregg Schwartz. Teaser: Every custmer is on a customer journey. read more

Customer 120

Customer How To Conversion Sales Process 120

Partners in Excellence

DECEMBER 6, 2022

Some of the data went back as far as 2015. We didn’t have data on YoY revenue growth, but anecdotally since 2015, we’ve seen good growth, particularly in the technology sectors. We looked at reports from prior to 2015, we saw reports like 60%+ of salespeople meeting quota. Spending on technology has skyrocketed.

Face-to-face 98

Face-to-face Maximizer Report Buying Cycle 98

Your Sales Management Guru

SEPTEMBER 22, 2014

Sales Leadership: How to Ensure You Exceed Your 2015 Quota. You need to test it and plan how to roll it out. Salesperson Business Plans should include more than simple forecasts; they need to include goal setting, training needs, marketing activities and business objectives. Create annual sales contests.

Quota 89

Quota Sales Leadership Compensation Penetration 89

Steven Rosen

AUGUST 11, 2017

Many companies have highly sophisticated rigorous marketing processes, resulting in strong brand plans and marketing strategies. Even with brilliant marketing strategies and a solid management team, many companies miss their sales objectives. Yet, statistics show that 60%-90% of companies fail to execute their strategies.

Strategy 197

Strategy Pharmaceuticals Face-to-face eBook 197

Sales and Marketing Management

NOVEMBER 1, 2015

Issue Date: 2015-11-02. Author: Paul Black, CEO of sales-i. Teaser: In the modern age, building a good sales team needs a sustained effort across all fronts. Concentrating on four areas will yield good results. In the modern age, building a good sales team needs a sustained effort across all fronts. read more

How To 120

How To Sales 120

The Pipeline

SEPTEMBER 3, 2014

As a sales professional what you need is practical and executable inputs that will help you close the year strong, and set yourself up for a profitable 2015. This is NOT another Marketing-Still-Sucks-Here’s-What-You-Need-To-Do-Better rant. Soothsayers, because many spend more time advising than selling.

Top of Funnel 306

Top of Funnel Closing Guarantee Funnel 306

Vengreso

MAY 28, 2020

In fact, this is why LinkedIn ® asked me to speak at their Annual User Conference in 2015 when I was formerly a VP of Sales. In this article, I break down for you – the sales leader – the process of tracking the ROI of sales tools, how to secure buy-in from your reps, and how this differs from tracking marketing campaigns.

ROI 122

ROI Sales Tools Tools How To 122

Sales and Marketing Management

DECEMBER 18, 2015

Issue Date: 2015-12-18. Author: Brian Cleary, Chief Strategy Officer, bigtincan. Teaser: To stay competitive, sales organizations must reinvent their approach to sales team training by adjusting to meet the needs of the millennial and Z generations.

Training 120

Training How To Competition Meeting 120

Alice Heiman

OCTOBER 27, 2021

Integrating sales and marketing is a key strategy to boost customer satisfaction in any business or industry. You’ll get plenty of ideas on how to do just that in my latest podcast. Listen in to learn how to blend the different roles in your business into one cohesive customer-focused team. No more silos! Click to tweet.

Ideal Customer Profile 62

Ideal Customer Profile Hiring Customer Marketing 62

Sales Training Connection

AUGUST 10, 2015

Sales Mastery 2015. According to Bain & Company, B2B sales executives have seen tremendous disruption in how customers buy in recent years – and they see no reason to think it won’t continue. And if buyers change how they buy – salespeople need to change how they sell. How well are companies meeting the challenge?

Hiring 50

Hiring Face-to-face Survey Sales Coaching 50

Sales and Marketing Management

SEPTEMBER 1, 2015

Issue Date: 2015-09-02. Author: Jonathan Hinz. Teaser: In the sharing economy, the only currency of value is trust, and the best way to prove your customers trust your organization is to hear it from them directly. Here are four ways to harness the power of reviews and communicate this trust to your customers.

How To 120

How To Customer 120

Increase Sales

JANUARY 2, 2016

Ignoring business data especially when it provides additional clarity as to your marketing results and more importantly what changes are required is foolhardy. For solo entrepreneurs to SMB owners, marketing data is critical to further the attraction factor and building relationships. The Many ABCs of Marketing.

Data 70

Data Real Estate How To Comparison 70

Sales Lead Management Association

JULY 23, 2019

Interest in digital transformation has grown notably since 2015. It's a hot topic in the marketing community. Yet, with the growing popularity around this phenomenon, there is a steep learning curve for marketers today. How can marketers go about the steps needed to spark digital transformation?

How To 51

How To Marketing 51

Sales and Marketing Management

JUNE 11, 2015

Issue Date: 2015-06-12. Teaser: How do you develop a killer sales attitude? How do you develop a killer sales attitude? Author: Alan Zimmerman. An attitude that will get you back up when you get knocked down by objections, price comparisons, unethical tactics and a host of other things? You need to do four things.

Comparison 120

Comparison How To Objections Sales 120

Tony Hughes

OCTOBER 16, 2018

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). Most importantly, no sales messages to links being posted to selling websites or marketing videos. The Social 3.0

Social Selling 83

Social Selling LinkedIn Ideal Customer Profile Top of Funnel 83

SBI Growth

JANUARY 4, 2014

Starting a Sales and Marketing Productivity Benchmark. Finalizing the 2015 Sales Strategy. Finalizing the 2015 Sales Budget (often close to final in Oct/Nov). Finalizing 2015 hiring plans. How to Use the Plan. Here’s how to use the tool: 1. Assessment of the comp and quota plans for a possible change.

Hiring 280

Hiring Face-to-face Energy Call-back 280

DiscoverOrg Sales

SEPTEMBER 6, 2017

2/9/2015: Just four months later, a hacker gained access to the company’s Twitter page and wreaked havoc. 4/22/2015). (10/26/2015) 10/26/2015) The company’s focus was still security: Chipotle Mexican Grill sources indicate that the company is planning implementations of new security applications.

Ideal Customer Profile 186

Ideal Customer Profile Banking Consumer Vendor 186

Hubspot Sales

NOVEMBER 15, 2019

How to Write an Email for a Meeting. If you’re not sure where to find the right content, utilize your company’s sales and marketing productivity tools. Editor's note: This post was originally published in August 1, 2015 and has been updated for comprehensiveness. Creating a Pre-Meeting Email Template.

Meeting 111

Meeting How To Case Study Relationals 111

Seismic - Sales Effectiveness

AUGUST 25, 2019

The 2015 MHO Best Practices Study reveals that “having a strategy and knowing the right things to do [is] a huge differentiator between top performers and others” Sales Efficiency and Sales Effectiveness – What Do They Mean? The post How to Leverage Sales Efficiency and Sales Effectiveness appeared first on Seismic.

How To 80

How To Quota Sales Enablement Survey 80

Bernadette McClelland

JANUARY 11, 2017

After reading the works of Sun Tzu in his book The Art of War , he describes beautifully the rules of competition and how to use these rules to our own advantage. They too, will go to market inwardly uncertain, or quail (think chicken!), And we know that customers do not always buy on price (even though that’s what they may tell you).

Strategy 150

Strategy How To Competition Energy 150

Pointclear

OCTOBER 6, 2015

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100