article thumbnail

The 7 B2B Sales Books To Read in 2015

HeavyHitter Sales

    The team at RingDNA just released their list of the top seven B2B sales books you should read in 2015. Sales Strategy: Competitive Insights from Interviews with 1,000+ Key Information Technology Decision Makers and Top Technology Salespeople was at the top of their list.  Sales Strategy.

B2B 96
article thumbnail

CRM Hijacks Customer Experience Strategy

Tony Hughes

Customer Relationship Management needs to be a strategy that’s focused on creating the best possible customer experience, supported by well defined processes that are enabled by technology and with everything being driven by managers and staff committed to a customer-centric culture. Change management and executive commitment are essential.

CRM 82
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Engagement Strategies for Millennials

LeadBoxer

In order to effectively develop and cultivate leads, it’s best to understand a few key customer engagement strategies for Millennials. Keep reading or use the following links to “jump” ahead: Customer Engagement Strategies for Millennials. Customer Engagement Strategies for Millennials. Complete a Marketplace Analysis.

article thumbnail

Marketing strategies from the Grateful Dead

Sales and Marketing Management

The surviving members of the band, Bob Weir, Phil Lesh and drummers Mickey Hart and Bill Kreutzmann, continue to play and tour in various iterations, but the July 2015 shows were, according to the band, the last time the core four will all play together. Like other daring visionaries, the Grateful Dead rejected conventional wisdom.

Lead Rank 149
article thumbnail

7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

article thumbnail

5 Pricing Mistakes To Avoid

Sales and Marketing Management

Issue Date: 2015-10-19. Teaser: Even with today's sales enablement software, there is one thing that sales still needs to ensure buyers act: a good pricing strategy. Here are a few major pricing strategy mistakes that could ruin your sales and what you should do instead. read more

ACT 120
article thumbnail

How to Optimize Your SEO Strategy and Close More Deals with Content in 2019

Drift

59% of customers prefer to do an extensive amount of research before talking to a salesperson when buying a software product, according to a Forrester report from 2015. Email Gail Axelrod at gaxelrod@drift.com. Does that mean sales is an unnecessary job? Some products have to be sold by people.

Closing 69