article thumbnail

Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.

article thumbnail

20 Best Business Books of 2017

Hubspot Sales

20 Best Business Books of 2017. Adaptive Markets. To help you stay at the top of your game, I’ve rounded up the top business books of 2017. 20 Best Business Books of 2017. The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google ” by Scott Galloway. Want to understand how the market works? Principles.

Lead Rank 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Start 2017 Sales With This Aim Small, Miss Small Focus

Increase Sales

” I only wish those seeking to increase 2017 sales would heed this advice. Ideal target market (industry). Trigger events (market changes and forces). ” With the new year fast approaching, some salespeople are probably setting 2017 sales goals or receiving sales goals from their SMB owners or sales managers.

article thumbnail

20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

article thumbnail

The Salesperson’s Guide to Social Media: Facebook

LevelEleven

Despite a recent run of bad publicity, Facebook still saw it’s monthly active users (MAUs) reach 2.2 What’s more, according to a 2017 report by HubSpot , salespeople have more success connecting with prospects on Facebook than on LinkedIn. Join Topical Facebook Groups & Events. billion in Q1 of 2018. References. ? [1]

article thumbnail

2017 New Sales Behaviors: Replace Plan with Campaign

Increase Sales

Now ask yourself these questions: What marketing campaign can I create to deceive or defeat the competition? Share on Facebook. Doesn’t this word campaign provide a much bigger and more vibrant picture than the word plan? What sales campaign can I create to deceive or defeat the competition?

Campaigns 109
article thumbnail

Why 2017 Can Be Your Best Year Ever!

Your Sales Management Guru

Life Enrichment: Why 2017 Can Be Your Best Year Ever! A friend of my recently wrote a blog on the “ One Person That Impacted My Life in 2016” I think it was a fabulous idea, today is a good day for you to reflect on that thought, name that person and thank them, make them aware of your feelings and then go make 2017 Your Best Year Ever!