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Reopening in 2021: Are Smart Buildings The Future?

Zoominfo

While the comedic irony of this does not escape me, walking through the mostly empty streets of Boston, its retail shop windows plastered with varying forms of “WE’RE OPEN” signs that beg for my business, leaves me to wonder: What will everyday activities — like shopping and eating — look like in a post-COVID world? Penney, and J.

Retail 205
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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 211
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Zipline vs. Reflexis vs. Playerlync vs. Workjam vs. Bigtincan—Which Is the Best Tool for Retail Training and Operations?

Bigtincan

Too many retail brands are still using antiquated learning methods in their retail training, leading to sales associates not retaining information. Incorrect retail training contributes to the enormous turnover rate, which is almost twice that of the general labor force. . What does a retail training app need to be effective?

Retail 98
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8 Must-Have Ecommerce Tools for Rapid Retail Growth

Pipeliner

Those numbers only continue to grow in 2021. 8 Must-Have Ecommerce Tools for Rapid Retail Growth. Working with Google Analytics reveals the effectiveness of your marketing efforts and helps optimize your online store for conversions and sales. ECommerce revenue for 2020 exceeded $4.13 Development Factors.

Retail 52
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6 Most Clickable Email Marketing Campaigns of 2021

Appbuddy

With global email volumes at an all-time high, fierce competition in the inbox, and increased levels of subscriber fatigue, it’s never been more difficult for email marketers to capture subscribers’ attention. This American online retailer offers high-quality eyeglasses, sunglasses, contacts, and eye exams at an affordable price.

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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

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Effective Recruiting in a Candidate-Driven Market

Zoominfo

For all the recent talk of “The Great Resignation,” hiring managers in virtually every industry have learned two hard truths during the pandemic: the current employment landscape is very much a candidate-driven market, and attracting top talent has never been more difficult.

Marketing 100