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B2B Marketing Trends: What to Expect in 2022

Zoominfo

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. Support is down (76% in 2022, 64% in 2023, and only 58% in 2024). 85% percent focus on outbound activities.

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Where Will Sales Investments Pay off in 2022?

Sales Hacker

As we begin 2022, B2B buyers are more digitally inclined than ever. What sales investments should you focus on in 2022? To help companies prioritize, here are three areas in which to add strength in 2022 and three where it makes sense to hold steady. Ensure sales and marketing are aligned. Where’s the best place to begin?

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Top 5 Sales Enablement Webinars for 2022

Allego

2022—It’s a new year with new sales goals, resolutions , quotas, and expectations. In them, our guests offer some predictions but also give you proven strategies to ensure 2022 is a record-breaking year. The State of Sales Enablement Technology: What’s in Store for 2022. Allego’s chief marketing officer, Wayne St.

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Customers Name Chorus to 7 Different Software Award Lists by G2

Chorus.ai

We are thrilled to announce that Chorus , ZoomInfo’s conversation intelligence software, has been named one of the Best Software Products , Highest Satisfaction Products , and Best Mid-Market Products for 2022 by G2. To see the full 2022 lists, visit G2. Looking back, we have experienced incredible growth over the last year.

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How AI Can Aid Your Prospecting

Zoominfo

From writing emails, to creating phone scripts and handling objections, it’s clear that AI tools based on large language models can be used in every stage of the sales process. GTM Plays Automated go-to-market plays that can rapidly scale your business. One that comes up often is objection handling. Here are some examples.

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10 Business Resolutions for Salespeople in 2022

Hubspot Sales

Creating a sales plan gives you a way to organize these benchmarks into goals, objectives, and tactics. Form an SLA with the marketing team. There's no such thing as "enough" leads that marketing could supply to the sales team, and sales would love to close deals every hour if they could. From there, be consistent. Not exactly.