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Are You Selling What Your Customer Is Buying?

Partners in Excellence

I’ll jump to the bottom line, then retrace my steps. “Customer buy holes in walls, not drills.” ” Actually, they may not be buying holes in walls, they may actually be looking to attach something to the wall… Yeah, I know you’ve heard that old maxim or a variant for years, possibly decades.

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10 Unfavorable Selling Conditions That Prevent Sales Success

Understanding the Sales Force

There is a huge difference between the conditions for winning business with an existing customer that favors you, versus a potential customer who favors one of your competitors. You must pull out all the stops and sell your value without trying to win with low-margin, low-retention pricing.

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Simplification…….

Partners in Excellence

What if we tried simplifying, for ourselves, our people, our organizations, and our customers? What if we could accomplish more with greater satisfaction, better results, by being more purposeful? Some unprioritized thoughts: Look at your tech stack, dramatically reduce/simplify it. Define and viciously focus on your ICP.

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“It’s Better To Look Good Than Be Good….”

Partners in Excellence

Andy Paul and I were having what I’ve labeled “The Old Fart Conversations About Selling.” ” Neither of us feel we are out of touch with modern selling, the challenges both buyers and sellers face. But every once in a while we get on a call to discuss “What’s happening in selling?”

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7 Must-Have Automated Documents for Sales Success

Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. Your marketing and sales teams need both. How to spot buying signals.

Lead Rank 309
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Letting Our Customers Ask Us The Wrong Questions!

Partners in Excellence

One of the sellers asked a question about dealing with customer questions and queries about the products, particularly deeply technical questions. Customers asking us about the product capabilities, drilling deeply into what the products and solutions do. They don’t know how to buy. Have they done their homework?

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