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9 Constructive B2B Cold Email Templates for 2023

SalesLoft

Potential prospects want to hear about why you think your product will be a great fit , how you can help them, and other B2B companies who’ve benefited from working with you. Back up your claims with social proof. Decision-makers are less likely to work with a company without social proof to back up their claims. PDF attached)

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Account Based Marketing for Lead Development Quality, Not Quantity

Sales and Marketing Management

Author: Senraj Soundar, ConnectLeader Founder and CEO ABM – account based marketing – is the most-talked-about strategy right now in the B2B world. According to Forbes: 80% of marketers measuring ROI say that ABM outperforms other marketing investments. Yet, ABM has been around forever. “I So, what changed?

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Can Virtual Assistants Revolutionize Your Business? (video)

Pipeliner

We had an insightful discussion about the concept of virtual assistants, their benefits, and how they can be effectively utilized to drive business growth. These tasks can range from bookkeeping, administrative support, sales phone calls, to other back-office functions. Here’s a detailed account of our conversation.

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EMEA Outbound Sales: ZoomInfo CEO on Selling Overseas

Zoominfo

At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.”. How future changes with General Data Protection Regulation (GDPR) will affect go-to-market motions. Best practices for going to market across Europe.

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How to Bounce Back from a Summer Slump [Data + Tips]

Hubspot Sales

Calls go unanswered. Instead, check out these 13 tactics to get back on track from a slow season. A Data-Backed History of Summer Slumps. Industries with the slowest growth were Construction and Financial Activities. How to Bounce Back From a Summer Slump, According to Sales Leaders. Prospects are on vacation.

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How to Implement Account-Based Marketing and Why You Should

Crunchbase

Imagine your marketing and sales team working in tandem, seamlessly pursuing and closing on the kinds of businesses your company exists to serve. That’s the premise behind account-based marketing (ABM). Topics covered in this article include: What is ABM marketing? What is account-based marketing (ABM)?

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Storytelling with Data: 3 Steps Every Rep Can Benefit from Immediately

Hubspot Sales

It’s not news to you, but before you construct your story, you must have a clear understanding of your customer’s challenges. The best way to accomplish this is by asking open-ended questions such as: “ Who do you think will benefit most from this initiative and why? ”. Are you using descriptive language over a conference call?

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