Sales and Marketing Management

JANUARY 11, 2023

By providing ongoing training opportunities to your employees, you’ll positively impact their morale and productivity, which benefits everyone. The post Employees Crave Development appeared first on Sales & Marketing Management. Here’s how to create a meaningful training program that achieves actual results.

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Benefit Positioning Training Opportunity 352

Zoominfo

OCTOBER 27, 2020

It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

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B2B Marketing Segment Scale 246

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

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Marketing Decision Maker Telecommunications Lead Rank 252

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Sales and Marketing Management

APRIL 1, 2020

An email outlining the new product, services and messaging is easy to overlook, leaving many sellers unable to fully understand the uniqueness and positioning of the new offering. 1 barrier to success for a new product launch is a lack of preparation in the go-to-market and sales launch. A failure to launch.

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Campaigns Sales Enablement Education Collateral 326

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. To guide you through the recruitment data ZoomInfo has collected, check out the following questions that job seekers can contemplate as they ponder a new position or career change.

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Nonprofit Hiring Marketing Face-to-face 246

Sales and Marketing Management

MARCH 20, 2019

Author: Conner Burt The current labor market remains among the tightest in modern history. Rather than battling for new hires in an uber-competitive job market, smart companies are moving to train and promote from within. Moreover, looking at upskilling as a last-ditch effort neglects the many persistent benefits of this approach.

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Face-to-face Smart Company Loyalty Benefit 296

DiscoverOrg Sales

JUNE 6, 2018

They’re attending networking events, following your company on social media, and applying for your open positions. However, these positive traits also make it more difficult to actively recruit them to your opportunities. If that sounds like marketing – you’re right! Skills can be taught with training. Take it slow.

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Hiring Networking Positioning Compensation 230

Nutshell

MARCH 25, 2024

Creating a specialized customer onboarding process is essential because of the immense benefits you’ll enjoy. These benefits include: Strengthened relationships: One of the most important benefits of a formal customer onboarding process is the time you and your client will spend getting to know each other.

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Positioning Customer Churn Face-to-face 127

Zoominfo

MAY 12, 2020

They’re attending networking events, following your company on social media, and applying for your open positions. However, these positive traits also make it more difficult to actively recruit them to your opportunities. If that sounds like marketing—you’re right!). But, often, passive candidates make the best hires!

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Hiring How To Networking Salary 278

Sales and Marketing Management

MAY 8, 2019

Companies are increasingly realizing the power of having a solid video strategy for their events, and people from all over the world can reap the benefits. . After the event, the video can be used for training and professional development, marketing and sales materials -- the sky’s the limit. After all, isn’t that the end goal? .

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Video Strategy Maximizer ROI 316

Sales and Marketing Management

MAY 20, 2019

Author: Paul Nolan The mission of Atlanta-based Hodges-Mace, LLC, is to help its client companies communicate clearly the full details about their employee benefits package so workers can get the most out of them. It stands to reason, then, that Hodges-Mace pays careful attention to its own employee benefits package. done well?—?can

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ROI Incentives Incentive Study 257

Zoominfo

DECEMBER 28, 2020

Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. Let’s break that down.

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Lead Rank Intent Data Closing Buyer Intent 309

Fill the Funnel

JUNE 18, 2024

While these developments bring many benefits, they also pose significant challenges, particularly regarding job displacement within the marketing industry. There is plenty of conversation about the positive and negative impact that AI is having on marketing and sales professionals.

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Top of Funnel Marketing Funnel Small Business 114

Zoominfo

AUGUST 14, 2020

Part one of our GTM series was all about our inbound go-to-market motions. Our feeder systems put inbound Sales Development Representatives (SDRs) in a position to eventually become Account Executives, Account Managers or even team managers. For example, say, a VP of Sales or Marketing that uses ZoomInfo leaves to go to a new company.

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Hiring Lead Rank Lead Scoring Outbound 200

Zoominfo

JULY 27, 2021

With people getting vaccines, spending more money, and returning to offices, the job market is going through a period of unprecedented adjustment. Labor market fluctuations. However, the second quarter of 2021 was challenging for the labor market. labor market is still 6.8 The impact of unemployment benefits.

Trends 246

Trends Face-to-face Compensation Benefit 246

MTD Sales Training

APRIL 23, 2019

Unique Selling Proposition – well, these are the benefits that your prospects and clients can look forward to receiving when they purchase your wares. They could be called “THE LOGICAL BENEFITS” of doing business with you. You could divide them into positive and negative ones. You’ve heard of a USP right?

Call-back 243

Call-back Up-Sell Proposal Benefit 243

Smooth Sale

OCTOBER 7, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: The Better Business Strategy Is A Positive Mindset plus Caring Distinguishing oneself from the crowded playing field requires a positive mindset and caring about oneself, the direction of one’s career or business, and those we encounter personally and professionally.

Positioning 93

Positioning Strategy Hotels Lead Rank 93

MTD Sales Training

JUNE 4, 2019

It adds meaning to why they are positioned where they are. he customer can make the connection between the product and the savings he will make, or the benefits they will get for the extra investment. Could your marketing department help the prospect find ideas on marketing themselves? Nothing wrong with this, of course.

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Case Study How To Discount Decision Maker 255

Sales and Marketing Management

APRIL 12, 2019

Author: Paul Nolan Anger has its benefits, writer Charles Duhigg states in a recent Atlantic cover story on the topic. We tend to think of anger as a wild, negative emotion, but research beyond Averill’s study finds that anger also has its positive side. Anger can benefit relationships.?This Can anger motivate?

Face-to-face 240

Face-to-face Journal Study Construction 240

Zoominfo

NOVEMBER 14, 2023

The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge. This is where sales and marketing alignment can make a difference.

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Account Based Marketing Scale Strategy Marketing 147

Hubspot Sales

FEBRUARY 4, 2024

Low pay or lack of benefits: Only 35% of bars and restaurants offer medical insurance, compared to the national average of 69%. Benefits like PTO and health care, which we take for granted in the tech world, are being touted as restaurants evolve into better workplaces. Many other chains also have retirement benefits.

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Benefit Health Care Hotels Trends 108

Sales and Marketing Management

MAY 15, 2020

The sales teams positioned to succeed during this time will be those who help rather than haggle customers – understanding, too, that “success” will look somewhat different these days. Consider how you can focus your prospecting on certain geographies, demographics or niche markets that may be busy right now. Learn To Turn Churn.

Loyalty 296

Loyalty Cancellation Churn Face-to-face 296

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 4251 Wholesale Electronic Markets & Agents & Brokers. 425110 Business to Business Electronic Markets.

Transportation 204

Transportation Chemicals Automotive Marketing 204

No More Cold Calling

DECEMBER 10, 2020

Also, I wish that if people wanted to focus on stereotypes, they’d focus more on the positive ones. Leaders need to look at the multi-generational workforce as a benefit rather than a challenge,” Raby says. Millennial’s brought a lot of value to the workplace. I totally agree. Not Your Grandmother’s Grandmother.

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Face-to-face Motivation Hiring Fashion 421

Smooth Sale

NOVEMBER 22, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Make Sales That Benefit You and the Customer Retail and corporate sales have many similarities; they all begin with serving clientele well. Accordingly, you will build a positive bottom line and be on the path to long-term business.

Benefit 88

Benefit Customer How To Hiring 88

Sales and Marketing Management

APRIL 9, 2018

Author: Rich Lanchantin, CEO, Qstream With unemployment rates at a 10-year low, it simply isn’t practical to buy your way to sales performance by cherry-picking top reps from the market. Instead, the most resilient and successful sales organizations are building programs that draw maximum value from more of their existing reps.

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Sales Enablement Hiring Lead Rank Lead Scoring 276

Zoominfo

MAY 18, 2023

That’s because smart recruiters have learned to apply marketing principles to their talent acquisition process, helping them fill and nurture robust talent pipelines they can hire from at a moment’s notice. Here are the key components your talent team should have in place to make recruitment marketing work for them.

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Paid Content Webinar Metrics Hiring Top of Funnel 130

SocialSellinator

DECEMBER 21, 2023

In the era of digitalization, social media has transformed into a potent marketing tool, with its essence rooted in compelling content. By understanding the significance of effective content creation, businesses can navigate the dynamic landscape of social media and solidify their position in the digital realm.

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Social Media Media Benefit Positioning 116

Sales and Marketing Management

FEBRUARY 25, 2020

Good incentives with reasonably precise rules and rewards allow sales managers to send positive signals about the company’s priorities and transparency. Reps Benefit From Incentives. Sales managers aren’t the only ones who benefit from good incentives – reps benefit on two levels as well.

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Incentives Incentive Travel Motivation 323

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. What are the Benefits of Email Automation?

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Prospecting Scale Lead Nurturing How To 262

Sales and Marketing Management

JULY 21, 2019

The benefits of video – in terms of bringing learning to life – are well-known. Sales coaching like this has many documented benefits – from reinforcing training, to culling and promoting best practices, to even positively impacting the bottom line. How would you position our product compared to Competitor X?”

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Coaching Video Hiring Trade Show 241

Sales and Marketing Management

FEBRUARY 13, 2020

The sales professional’s vocabulary is changing as they position digitally transformative solutions. This tendency to expect the best is what Karen Cerulo, professor of psychology at Rutgers University, calls “positive asymmetry.” Sales professionals must illustrate that the risks involved are acceptable, given expected benefits.

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Influencer Journal Lead Rank Decision Maker 262

Sales and Marketing Management

FEBRUARY 3, 2020

Likewise, sales and marketing departments may be siloed, so implementing a formal customer reference program requires some marketing of its own. It’s a challenge figuring out how to create a plan that resonates with buyers, provides a positive experience for customers and makes the best use of staff time.

Ideal Customer Profile 248

Ideal Customer Profile Customer Policies Promotion 248

Pipeliner

OCTOBER 29, 2024

In the ever-evolving landscape of marketing, the importance of building genuine relationships cannot be overstated. Carter , a seasoned expert in relationship marketing and podcasting. Understanding Relationship Marketing What is Relationship Marketing? This positions you as a valuable resource and builds goodwill.

Video 98

Video Lead Rank Lead Scoring Marketing 98

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 We are in a really unique position as a company and with an offering to fuel that.”

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Data Lead Rank Scale Marketing 130

Smooth Sale

JULY 29, 2024

Photo by Attract the Right Job Or Clientele: Extra Benefits for Why People Choose to Sell On Amazon There are many reasons why people start up a business a business, but the curious question is, why do so many entrepreneurs start their business on Amazon? Working for yourself has its benefits. Branding and marketing precede sales.

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Benefit Hiring Sports Up-Sell 88