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5 Ways To Develop Your B2B Brand

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Narratives are the connection between cause and effect, and that’s how we think! But how does this connect to B2B brand development? Your brand is more than just your logo, it’s a reputation that you have to develop and maintain constantly. So how do you do that? Shortens the sales cycle.

B2B 261
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Are You Telling the Truth About Asking for Referrals? [Q3 Referral Selling Roundup]

No More Cold Calling

I used to think it was just sales newbies who struggled with referral reluctance. I wondered about those in non-traditional sales roles like customer success, CPAs, attorneys, architects, engineers, and consultants—who are now being asked to sell. Just when you think you’re the only one, you never are, right?)

Referrals 373
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Marketing Productivity: Where Are You Wasting Time?

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Everyone wants to be efficient and productive. But what does it mean to actually be productive when it comes to marketing? We’ll Answer that question in today’s blog post. Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks. We write it on our resumes.

Marketing 221
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The Lead Generation Strategy Guide

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What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

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The Demand Generation Strategy Guide

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Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Demand generation is the process of building awareness and interest in a brand’s products and services. You aren’t the only one to think so. Demand Gen = Sales + Marketing.

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Incremental sales explained in a guide with formula, examples, tips, and best practices

PandaDoc

Regularly keeping track of incremental sales is one of the best ways of determining how best to allocate your marketing resources. In this article, you’ll find out how to calculate incremental sales for any given marketing campaign, as well as some useful tips and best practices on how to maximize this metric.

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Sales velocity – a guide to what it is and how to calculate it, with formula and examples

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Sales velocity is a robust metric used by sales managers for good reason. It presents a snapshot of how your entire sales process is performing. This guide will explain the sales velocity formula and what it means for your business. Sales enablement tools like CRM platforms help increase sales velocity.