Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal.

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130

Examples B2B Marketing Inbound 130

Apptivo

APRIL 28, 2021

These inefficiencies are caused due to the presence of different bottlenecks in their sales processes and changing market conditions as the COVID-19 pandemic has caused their businesses to be at risk due to degrading sales. Still, they are facing different challenges and are unable to tackle those.

SalesForce 98

SalesForce CRM Top of Funnel Face-to-face 98

Nutshell

FEBRUARY 22, 2023

In this blog post, we’re going to cover seven of the best sales automation tools on the market, including: Nutshell HubSpot Salesforce Pipedrive Keap Calendly Mailchimp Keep reading to learn more! Additionally, Nutshell can help you automate your email marketing campaigns. One of those products is the HubSpot Sales Hub.

Sales Automation 87

Sales Automation Tools Hubspot SalesForce 87

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It means putting the customer at the center of every business decision, including product development and marketing.

B2C 209

B2C B2B Marketing Social Media 209

Appbuddy

DECEMBER 23, 2021

Ah the holidays…the perfect time to curl up with blankets, cocoa, and a blog post from Validity. . Before we close the curtains on 2021, it’s time to look back at the blogs that resonated most with our readers throughout the year. Without further ado, here are Validity’s most-read blog posts of 2021. . Highlights include: .

Everest 52

Everest Email Marketing Google SalesForce 52

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ).

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Zoominfo

DECEMBER 3, 2018

Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? With turnover like that, it’s no wonder companies struggle to keep a clean marketing database. The Impact of Bad B2B Marketing Data. So, what does list churn have to do with B2B marketing data?

B2B 223

B2B Data Churn Marketing 223

InsightSquared

SEPTEMBER 4, 2019

One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. Even with the seemingly infinite amount of data spilling from your Salesforce instance, even with the growing number of available marketing enablement technologies, marketers are struggling to prove out their revenue impact. .

Marketing 94

Marketing Campaigns SalesForce ROI 94

Showpad

DECEMBER 5, 2021

Meet Tom Carter , National Vice President, Business Marketing at Kaiser Permanente. In this interview, Tom shares how the partnership between marketing and sales made all the difference in rolling out a new digit al sales strategy. . “If How do you think about sales and marketing today? . ” . ” .

Conversion 98

Conversion Top of Funnel Lead Rank Ideal Customer Profile 98

Showpad

NOVEMBER 16, 2021

Meet Matt Ondrejko, Vice President of Global Marketing at Valmont Industries. If you go into it thinking you’re going to have a hybrid approach with some digital capabilities but also the traditional path of print marketing and everything else, people will fall back on what they know and are comfortable with.”.

Lead Rank 98

Lead Rank Industry Lead Scoring Leads 98

Zoominfo

SEPTEMBER 16, 2020

In order to get to this place you need to know: who your audience is, what your ideal customers look like, how you’re going to market to them, What resources you need in order to do that (aka your tech stack ). your blog should live on your website, whereas your social media can play around with different forms of content. Salesforce.

B2B 261

B2B Social Media Hubspot Channels 261

LeadFuze

JULY 13, 2023

How to get into marketing without a degree? It’s a question that many aspiring marketers often ask. The fast-moving pace of today’s digital marketing landscape makes it possible for individuals without formal education to carve out successful careers in the field. How to start social media marketing without a degree?

Social Media 52

Social Media Marketing Analytics Networking 52

DiscoverOrg Sales

DECEMBER 18, 2017

Our latest eBook shows you how to navigate your book of business, craft a well-calculated marketing plan, add more places of interest on the map, and direct potential customers to inroads back to your company. The marketing plan lays the groundwork for your team to go forth and execute. Have you made your 2018 marketing plan yet?

Account Based Marketing 181

Account Based Marketing Data Ideal Customer Profile eBook 181

PandaDoc

OCTOBER 3, 2023

PandaDoc integrates seamlessly with popular CRM systems like Salesforce , HubSpot , and Zoho CRM , ensuring sales documents are always up-to-date. Freshsales seamlessly integrates with a wide range of business tools, including email marketing platforms and customer support software. SalesForce includes a free plan for up to 10 users.

Small Business 52

Small Business Small Business Software Software 52

BuzzBoard

NOVEMBER 17, 2023

Imagine a world where content creation is not a bottleneck but a powerhouse, where data isn’t just analyzed but becomes a crystal ball predicting market trends, and where customer engagement is not a mere interaction but an immersive experience.

B2B 52

B2B Scale Marketing Trends 52

Groove.co

DECEMBER 17, 2020

INDUSTRY NEWS Whatcha Thinkin’ ‘Bout Salesforce? Even if you’ve been a little slack about keeping up with industry news, it’s highly unlikely that you avoided hearing about Salesforce’s recent $27.7B If only we could bend the ear of Salesforce’s new CRO Garvin Patterson. acquisition. collaboration.” Congratulations.

SalesForce 26

SalesForce Hiring Sales Operations Report 26

SBI

SEPTEMBER 11, 2012

Why Dreamforce Matters: Even if you don’t use Salesforce CRM. Salesforce, the company behind Dreamforce, bills the event as “The Cloud Computing Industry Event of the Year” and this is undeniably true. ” So what if you already use a CRM and it isn’t Salesforce? Marketing Cloud: CTRL ALT DEL –.

SalesForce 122

SalesForce CRM Marketo Small Business 122

InsightSquared

SEPTEMBER 4, 2019

One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. Even with the seemingly infinite amount of data spilling from your Salesforce instance, even with the growing number of available marketing enablement technologies, marketers are struggling to prove out their revenue impact. .

Marketing 54

Marketing Campaigns SalesForce ROI 54

Nimble - Sales

OCTOBER 6, 2023

Then you looked at the market leaders like Salesforce and HubSpot and then started comparing them to other, easier-to-use and cheaper alternatives.

Comparison 61

Comparison Hubspot CRM SalesForce 61

The Sales Hunter

OCTOBER 1, 2014

It’s clearly a “must attend” for anyone in sales, marketing or technology positions, regardless of the company where you work. Dreamforce ’14 is October 13-16 in San Francisco. Two things make it “must attend.” First is the level of networking. Anytime you put more than 100,000 business people into one area, there are bound […].

SalesForce 222

SalesForce Selling Skills Motivation Networking 222

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. When asked who is rethinking their go-to-market strategy, around 60% of the room had a hand raised in the air.

Conference 98

Conference Demand Generation Targets Account Based Marketing Scale 98

Drift

NOVEMBER 10, 2020

This makes it hard to answer the million-dollar question: How effective are my digital sales and marketing activities at generating pipeline, creating customer value, and driving revenue? And they don’t talk to each other. So all the data is in different places.

SalesForce 62

SalesForce Revenue Report Pipeline 62

The Sales Hunter

OCTOBER 11, 2014

Blog Consultative Selling Professional Selling Skills dreamforce email marketing salesforce' It’s not big. It’s overwhelming! Check out this link if you’re interested in drinking from a firehose). An event of this […].

SalesForce 197

SalesForce Consultative Selling Email Marketing Selling Skills 197

Zoominfo

DECEMBER 3, 2019

But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. When applied to sales and marketing, predictive analytics forecasts companies most likely to buy or take future action relevant to your business. Source : Salesforce Convincing, right?

Lead Rank 100

Lead Rank Lead Scoring B2B Marketing 100

Nimble - Sales

OCTOBER 6, 2023

Then you looked at the market leaders like Salesforce and HubSpot and then started comparing them to other, easier-to-use and cheaper alternatives.

Comparison 57

Comparison Hubspot CRM SalesForce 57

CloserIQ

DECEMBER 26, 2018

Here are 20+ of our favorite sales blogs from 2018. 12) The State of the Sales Development Talent Market. Jordan Wan discusses the major US tech markets for Sales Development talent, changes we’re seeing, and some indications on where the sales talent market is headed. By Matt Heinz I Source: Heinz Marketing.

Hiring 79

Hiring Decision Maker InsideSales Face-to-face 79

SalesLoft

JANUARY 2, 2020

Sales blogs to go to for insight in every sales role, from sales professionals to sales managers to sales leaders — aside from Salesloft.com, of course! For Sales Professionals: The Sales Blog (Anthony Iannarino) | Anthony Iannarino is an international speaker, author, and sales leader. Not that we’re biased…).

Lead Rank 52

Lead Rank Webinar Metrics Lead Scoring Inside Sales 52

Appbuddy

NOVEMBER 11, 2021

As an email marketer, you’ve worked hard all year to reach subscriber inboxes — but don’t take your foot off the gas yet. Deadlines to meet end-of-year sales and marketing goals are approaching quickly. Unfortunately, marketing teams have their work cut out for them this year. Tokenization ? personalization. “Hi

B2C 98

B2C Email Marketing B2B Marketing 98

Sales and Marketing Management

NOVEMBER 6, 2019

According to SalesForce , nurturing leads generates a 20% increase in sales opportunities and takes as little as 15 minutes per day. A whopping 44% of sales reps give up after one failed follow-up, according to SalesForce. However, they’re just the right size or their industry is an ideal fit for you. Speed Wins.

Sales Qualified Lead 204

Sales Qualified Lead Lead Rank Lead Scoring Top of Funnel 204

Groove.co

JANUARY 5, 2021

Whether you’re creating a new Salesforce instance for your team, or refreshing an existing one, configuring the platform correctly is critical to creating a successful and repeatable sales process. A poorly configured Salesforce instance can create 10x more of a headache than it saves. How do you get there?

SalesForce 26

SalesForce Sales Process Top of Funnel Lead Rank 26

PandaDoc

MAY 7, 2018

What is the Salesforce AppExchange? If you are new to Salesforce , you’ve got to take a closer look at the Salesforce AppExchange. The AppExchange is a public directory of pre-integrated apps, components, and other products built to extend the functionality of Salesforce. Separation of testing and production.

SalesForce 40

SalesForce Enterprise Enterprise Benefit 40

SBI

AUGUST 4, 2019

Managers, you can finally quit complaining that salespeople don’t update Salesforce. SmartCloud Connect users can escape from the shackles of poor visibility that the rest of the market will continue to suffer from. Resources All Blog Article Case Studies eBook Interview Video Video Reviews Webinars. Blog Article.

Video 89

Video SalesForce Case Study eBook 89

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Hardly product marketing!

Marketing 59

Marketing Demand Generation Demand Generation Targets Segment 59

Sales and Marketing Management

FEBRUARY 22, 2021

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. In the early days of the pandemic, many companies and organizations slashed marketing budgets in the wake of dire uncertainty and widespread lockdowns. Still, virtual events were unchartered territory.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Steven Rosen

JULY 24, 2023

While sales training, sales enablement technology, customer experience enhancement, and marketing are essential components of a successful sales strategy, focusing on developing the sales leadership team yields far-reaching benefits that surpass the advantages of these other investments.

Sales Leadership 156

Sales Leadership Retention SalesForce Objections 156

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

Influencer 188

Influencer B2B Social Media Twitter 188