Babette Ten Haken

OCTOBER 8, 2020

Please don’t tell me these are the stories of the week, the month, or the campaign. Masterminds and workshops available for teams as well. My playbook of communication tools and methods, Do YOU Mean Business? Then, let’s create a laser-focused two hour one-on-one session just for you. And relatability.

Campaigns 149

Campaigns Conversion Coaching Relationals 149

SocialSellinator

AUGUST 10, 2023

Rather than a static strategy, it's an evolving process that continuously optimizes marketing campaigns based on real-time data and feedback. Real-time Adaptability : With tools that provide real-time insights, marketers can adjust campaigns instantly based on current demand, ensuring the maximum return on investment.

Paid Content 72

Paid Content Webinar Metrics Strategy Marketing 72

Nutshell

MAY 11, 2023

AI tools can provide sales teams with valuable insights based on data, identify new leads, personalize customer experiences, and optimize sales processes. While researching tools, watch out for companies using the term AI when automation is really the more fitting term. Explore Features Watch the Workshop How can sales teams use AI?

Sales Process 118

Sales Process Lead Rank Lead Scoring Sales Automation 118

Apptivo

OCTOBER 3, 2022

Awareness campaigns are designed for passive consumption by a target audience and may even be at times intrusive. The focus of Awareness campaigns is to position the product or service and to create top of the mind recall in the potential customer. Engagement campaigns are meant to initiate interaction by the customer.

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Act!

APRIL 22, 2024

Additionally, use tools like Google Trends to understand where consumer preferences in your industry are headed. Competitor analysis and social listening tools can also come in handy. Also, you could launch a range of paid online workshops for people who want more in-depth insights. Start your 14-day free trial to see Act!

Small Business 52

Small Business Small Business ACT Face-to-face 52

Product Management University

FEBRUARY 12, 2024

Do this for your top 3-5 market segments and then develop lead generation campaigns with messaging that’s industry specific. As a compromise, we agreed to start small and send the campaign to just a few states. The campaign didn’t launch until mid-year. We really had to sell it so we kept pushing. I know the drill well.

Marketing 59

Marketing How To Segment Scale 59

Hubspot Sales

APRIL 6, 2020

Host webinars and online workshops. Package that information to create an online workshop or webinar and share the information digitally to begin building a relationship with new leads. When a participant registers for a webinar or online workshop, they are sharing valuable information. Focus on email campaigns.

Trade Show 112

Trade Show Sales Qualified Lead Lead Rank Lead Scoring 112

SalesProInsider

JULY 6, 2017

Whatever you want to “get done” will be easier if you have the right tools. From closing a sale, creating a lead gen campaign, sending a proposal…or even painting a room,; anything you need to get done is easier when you have the right tools…and use them correctly. But which tool is the right tool?

Sales Tools 60

Sales Tools Tools Revelation Lead Gen 60

Hubspot Sales

APRIL 6, 2020

Host webinars and online workshops. Package that information to create an online workshop or webinar and share the information digitally to begin building a relationship with new leads. When a participant registers for a webinar or online workshop, they are sharing valuable information. Focus on email campaigns.

Trade Show 105

Trade Show Sales Qualified Lead Lead Rank Lead Scoring 105

Zoominfo

OCTOBER 15, 2019

“Hi (First Name), I noticed you are using (competing software tool). Best, (signature) P.S. I’m asking because my company actually developed a similar tool that helps solve (problem) and I’d love to hear your feedback on this.” Books, courses, seminars, workshops, etc.?). Example 1: Selling B2B Software.

Top of Funnel 230

Top of Funnel Scale Film Lead Generation 230

Hubspot Sales

SEPTEMBER 1, 2023

Yet, only 14% strongly agree that they are confident that the information generative AI tools like ChatGPT provide is accurate. The right tools are essential. With the right tools you can join the 61% of sales professionals who find AI and automation tools important to their overall sales strategy. Use trusted software.

Training 99

Training Policies Guidelines How To 99

No More Cold Calling

JUNE 9, 2019

Successful sales professionals understand that technology is a must-have business tool. As a result, their unsolicited invitations go unanswered and their lead generation campaigns under deliver. Learn more about my Virtual Referral Selling Workshop Series. We depend on technology for everything. Big mistake!

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269

DiscoverOrg Sales

AUGUST 16, 2017

In this post, you’ll get the exact email copy used and stats from the campaign that landed us those 19 meetings. Hi {{FirstName}}, I noticed that you’re using {{competing software tool}}. P.S. I’m asking because my company actually developed a similar tool that helps {{solve this problem}}, and I’d love hear your feedback on this.

Conversion 186

Conversion How To Skype Film 186

No More Cold Calling

JUNE 29, 2019

Don’t miss this opportunity for your own training in the Virtual Referral Selling Workshop Series beginning Tuesday, July 16. Successful sales professionals understand that technology is a must-have business tool. As a result, their unsolicited invitations go unanswered and their lead generation campaigns under deliver.

Referrals 222

Referrals Social Media Sales Qualified Lead Cold Calling 222

Babette Ten Haken

JULY 23, 2020

Or salespeople pushing the pre-scripted spiel of a quarterly campaign agenda. My One Millimeter Mindset virtual and in-person keynotes, workshops, coaching and mastermind programs translate across strategic communication and collaboration disconnects between people and professional disciplines. One millimeter at a time. Build trust.

Ideal Customer Profile 114

Ideal Customer Profile Call-back Engineering Campaigns 114

Mereo

APRIL 28, 2022

Salespeople are not even using the tools marketing creates for them. In what ways has your organization developed consistent tools and made these accessible to the important functions? The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development.

Lead Rank 36

Lead Rank Lead Scoring Revenue Leads 36

No More Cold Calling

JUNE 6, 2019

Successful sales professionals understand that technology is a must-have business tool. As a result, their unsolicited invitations go unanswered and their lead generation campaigns under deliver. Learn more about my Virtual Referral Selling Workshop Series. We depend on technology for everything. Big mistake!

Sales Qualified Lead 209

Sales Qualified Lead B2B Lead Rank Lead Scoring 209

Zoominfo

OCTOBER 15, 2019

It’s not hard to see why — only 21% of emails from email campaigns are opened. Example 1: Selling B2B Software Hi (First Name), I noticed you’re using (competing software tool). Best, (signature) P.S. I’m asking because my company actually developed a similar tool that helps solve (problem) and I’d love to hear your feedback on this.

Scale 113

Scale Intent Face-to-face B2B 113

Increase Sales

OCTOBER 16, 2013

Much of the sales training coaching advice, blogs, books, seminars, webinars and workshops for top salespeople tend to focus on the second phase of the sales process – selling or sales skills. P.S. The Attribute Index is a proven tool to identify your top talents within the roles of sales, executive leadership to even management.

Real Estate 147

Real Estate Social Media Small Business Small Business 147

Sales Hacker

MARCH 1, 2024

Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. Strategies like outbound campaigns and list building would have been ineffective. Why SaaS Companies Are Embracing Owned Media and How to Make It Work for You Let’s break it down What is owned media?

Media 71

Media Company Distribution How To 71

Autoklose

MARCH 11, 2024

Reach out to other experts from your and complementary industries and put together some really good webinars, online conferences, workshops, training sessions, or fireside chats that will address your (and their) prospects’ challenges. It’s a great way for all of you to grow your respective networks and learn something new.

Lead Rank 98

Lead Rank Lead Scoring Sales Qualified Lead Leads 98

DiscoverOrg Sales

JANUARY 24, 2017

We uploaded those best customers, figured out what they look like, modeled our best target process, then built out a wider list of addressable market, all by employing our own tools that we offer for Customers (AccountView and DealPredict in particular). Lao Tzu had it right. The Grind is Still the Grind.

Account 120

Account Account Based Marketing Customer Jigsaw 120

Sales and Marketing Management

OCTOBER 15, 2020

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. Technology’s role in team-building. Gift cards to the rescue.

Incentives 227

Incentives Incentive Face-to-face Survey 227

Sales Hacker

FEBRUARY 18, 2021

The conference will have it all: training sessions, workshops, smaller breakout sessions, keynote speakers, networking opportunities, and virtual parties – yes, really, they have it all. They’re promising hundreds of workshops and thousands of mentoring sessions, as well as evening events as a special add-on. B2B Summit North America.

Conference 104

Conference Sales Enablement Networking B2B 104

Highspot

FEBRUARY 2, 2024

What big bets, campaigns, and OKRs will your reps care about? Design Intentional Pages Highspot SmartPages are a powerful tool to craft guided experiences that are specifically tailored to your reps. Make it clear who you sell to, and against. Communicate your strategic initiatives.

Sales Enablement 52

Sales Enablement Infusion Intent Government 52

Customer Centric Selling

SEPTEMBER 20, 2013

Sales Training Article: Top Sales Tool for 2014. This tool has been around for a few years now. You will have access to guides, templates and tools to help your BPM drive revenue. Marketing is creating relevant content that the sales team can leverage throughout sales campaigns. He told me the key is to make it simple.

Sales Tools 45

Sales Tools Tools Training Collateral 45

The ROI Guy

APRIL 18, 2013

Alinean converted the benchmarking framework into a powerful on-line diagnostic assessment tool to fuel on-line marketing campaigns and nurturing. The first set of these self-service assessment tools is now available at www.savogroup.com/benchmarking. If you are there, please stop by and say hello!

Scale 70

Scale Campaigns Tools Sales Enablement 70

Allego

MAY 5, 2022

Use Crisis Management Tools to Recover. “So When Murray—an avid reader and life-long learner—first became Alba’s CEO, he had the idea for a series of day-long off-site workshops, where his entire senior management team would discuss and learn from a book of his choosing. Effectively adapting to and recovering from a massive crisis.

Pivotal 62

Pivotal Face-to-face Automotive Decision Maker 62

PandaDoc

OCTOBER 3, 2023

Developing an AI strategy should involve identifying pain points, setting goals, assessing infrastructure, calculating ROI, researching solutions, piloting tools, training staff, and tracking performance. Sales professionals must direct AI tools, validate outputs, provide context, and maintain ethical standards.

Lead Rank 52

Lead Rank Sales Process Lead Scoring Outsourcing Services 52

Showpad

DECEMBER 11, 2020

Meanwhile, the content that marketers create — videos, email campaigns, social posts, blogs, brochures, case studies, graphics, whitepapers and so on — engage buyers so that a sale is possible. It needs tools for personalization and data analytics. The content library within your training platform must be vast and comprehensive.

Training 59

Training Hiring Exercises Collateral 59

Highspot

JANUARY 9, 2024

Technology Training Technology training keeps sales teams up-to-date with the latest tools and solutions to streamline the sales process, from CRM systems to data analytics. This integration ensures that training supports key business activities such as meeting quotas, new acquisitions, product launches, and marketing campaigns.

B2B 52

B2B Training Top of Funnel B2C 52

Mindtickle

JUNE 19, 2020

Video is also a powerful tool for practicing and polishing pitches through guided role play. With CMOs heavily involved in driving leads through the sales pipeline, they must engage, motivate and align customer-facing teams with new, innovative messaging, the latest content and other assets, and new and ongoing campaigns.

Coaching 90

Coaching Face-to-face Sales Enablement Trends 90

Your Sales Management Guru

AUGUST 26, 2013

Overview: The marketing plan incorporates messaging from your vendors with marketing materials, email campaigns, telephone scripts and partner involvement. It is recommended that an on-going “Executive Forum” or workshop event is scheduled for the same time/same day each month.

Pipeline 76

Pipeline Direct Mail Ideal Customer Profile Vendor 76

Allbound

SEPTEMBER 12, 2018

Through strategic partnerships with enterprise companies like ServiceNow and Google , Slack is able to expand their offering to include more enterprise customers and connect their tool with the products and services their customers are already using. Pantheon’s Hosting and DevOps Tools. Sales / Support Partners.

Commission 112

Commission Referrals Hubspot Marketo 112

Babette Ten Haken

SEPTEMBER 10, 2018

And, if that marketing communications campaign was allowed to launch in an effort to acquire new customers in response to mass customer defection from last week’s disaster, well. Hire me to speak or conduct a workshop at your next corporate or association event. What can I say? Can you afford not to? Contact me. Subscribe to my blog.

Ideal Customer Profile 58

Ideal Customer Profile SME Retention Vendor 58

Sales Evangelist

FEBRUARY 16, 2020

Three Things Small Businesses Get Wrong When Marketing Businesses often make mistakes in their marketing campaigns and as a result, don’t maximize their exposure. Businesses often make mistakes in their marketing campaigns and as a result, don’t maximize their exposure. podcast and is also a digital brand strategist.

Small Business 52

Small Business Small Business Social Media Marketing 52

Your Sales Management Guru

NOVEMBER 21, 2016

HINT: This marketing campaign idea could incorporate messaging from your vendors utilizing their marketing materials, email campaigns, telephone scripts and partner involvement, if their marketing website allows you to download quality tools. Need more sales management resources? Ken@AcumenMgmt.com www.AcumenManagement.com.

Pipeline 40

Pipeline Ideal Customer Profile Direct Mail Campaigns 40