Sales and Marketing Management

MAY 18, 2017

Author: John Bennett, Sales & Business Development Leader with Peak 10 Sales success is about much more than converting prospects to customers. Helping customers and prospects manage the shifting needs of their organizations in a world of rapid technological change is difficult. A lot of variables impact the sales cycle.

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Call-back Film ACT Fashion 276

BuzzBoard

FEBRUARY 16, 2024

Importance of a Strong Sales Pitch for Local and Small Businesses In a competitive business environment, small and local businesses are constantly tasked not only with survival but also growth. A strategic and robust approach to sales is fundamental in meeting this challenge.

Small Business 52

Small Business Small Business Face-to-face Lead Rank 52

Highspot

OCTOBER 11, 2023

Effective sales management is the core of any successful business. Read on as we break down why strong sales management matters, along with proven strategies to achieve it. It involves planning, organizing, leading, and controlling the sales activities within an organization to achieve its revenue targets and close deals.

Sales Management 59

Sales Management Strategy Lead Rank Lead Scoring 59

Sales Evangelist

JANUARY 26, 2024

Sales representatives must quickly think of unique ways to build their pipeline when nothing else works. But what if you can't think of any new sales techniques? Listen to this episode of "The Sales Evangelist Podcast" to discover new sales methods.

Pipeline 40

Pipeline Scale How To Hubspot 40

Highspot

JANUARY 29, 2024

Sales negotiations can be tense and anxiety-ridden. Sales negotiation is a skill that can be learned which is great news, because let’s be honest, not all of us are born sellers. There are certain strategies that many successful salespeople use to move the sales process forward and close more deals.

Negotiation 52

Negotiation Closing Case Study Buyer Persona 52

Hubspot Sales

MARCH 18, 2019

Sadly, the "edge" that most sales technology promised to give them is actually hurting their relationships with buyers, and a chance at the elusive sale. Sales technology was supposed to make sales more efficient and personal -- it was supposed to help salespeople. That's just part of the job. Source: HubSpot Research.

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Prospecting Hubspot CRM Decision Maker 91

BuzzBoard

APRIL 6, 2024

Through deploying social networks as sales platforms, your clients can connect with their audience, comprehend their needs, and meet those needs, thereby crafting a personalized experience. Concurrently, targeted advertising plays a pivotal role in nurturing leads on social media for small businesses.

Social Media 52

Social Media Media Lead Nurturing Lead Rank 52

Pipeliner

JULY 3, 2023

Hunting the top talent for your sales team requires putting in some elbow grease to scout, choose, and onboard a perfect match. A typical hiring process would involve a job description, must-have experience, and also knowledge of various sales techniques. But what would motivate a sales professional to join your company?

Sales Talent 52

Sales Talent Hiring Compensation Salary 52

BuzzBoard

MARCH 13, 2024

This strategy is pivotal in nurturing leads, providing an economical medium to connect, engage and effectively convert potential customers. Lead nurturing is a vital element of the process, guiding prospects down the sales funnel with timely and relevant information.

Small Business 52

Small Business Small Business Email Marketing Strategy 52

Close.io

OCTOBER 29, 2019

You see a huge conversion opportunity in a prospect. You lead the conversation on the sales call and convince your account contact. However the next day, your prospect gives you a “no.” So you can’t keep hopping on one sales call after another to hear a straight “yes”, or else you will leave a LOT of value on the table.

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Demand Generation Targets Account Company Prospecting 57

BuzzBoard

FEBRUARY 8, 2024

As a sales professional in a digital marketing agency, you can capitalize on your expertise to optimize these efforts for your small business clients and achieve desirable outcomes. Using this data, construct personalized and captivating messages to enhance engagement rates significantly.

Small Business 52

Small Business Small Business Campaigns Ideal Customer Profile 52

Showpad

MARCH 19, 2020

As economic uncertainty, remote workforces and other obstacles caused by COVID-19 transform day-to-day operations, organizations are learning they must pivot their sales strategies – and quickly – to confront the challenge. Companies around the world are forced to face a rapidly changing business landscape. Embracing Virtual Coaching.

Company 71

Company Strategy Face-to-face SalesForce 71

CloserIQ

JANUARY 21, 2019

Hiring candidates for entry-level sales positions can feel like a perilous endeavor. Most candidates lack sales experience, and that tends to make hiring managers nervous. Even if a candidate doesn’t have a sales record, there are still plenty of ways to evaluate his or her potential to sell. 3) Familiarity with data analysis.

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Hiring Nonprofit Analysis Competition 92

BuzzBoard

FEBRUARY 15, 2024

The Impact of Negative Customer Reviews on Small Business As sales professionals in digital marketing agencies, comprehending the adverse impact of negative customer reviews on small businesses is crucial. Sometimes, the people reading these responses may become prospective customers as they observe your appreciation for customer feedback.

Small Business 52

Small Business Small Business Google Lead Rank 52

Highspot

JANUARY 19, 2022

Sales training programs are often like that — but they don’t have to be. When done right, they can improve your team’s performance and help you move closer to your sales goals. Why sales training is important. The different types of sales training programs. The 15 best sales training programs.

Training 92

Training Lead Rank Hiring Course 92

Allego

SEPTEMBER 24, 2020

Managing a dispersed sales team is a unique challenge. The secret is modern sales enablement. Today’s winners are mastering virtual selling with an up-to-date approach to content, tools, and knowledge to help their sales teams succeed. But knowing how to pivot to a modern approach isn’t obvious.

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Sales Enablement Unica Demand Generation Targets Demand Generation 71

Highspot

MARCH 9, 2022

We’ve all had experiences with sales leadership. And most of us could list the benefits of working with a good sales leader — like the fact that their average annual quota attainment sits around 105% or that by offering dynamic training, they can boost their reps’ win rates by 28%. Why is sales leadership important?

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Sales Leadership Hiring Scale Coaching 95

BuzzBoard

JULY 25, 2023

Identifying and leading sales conversations with quick-win opportunities further help establish confidence and trust that is pivotal to winning small business customers. SMBs appreciate and respond to messaging and communication that speak to their specific needs and business construct.

Ideal Customer Profile 52

Ideal Customer Profile Marketing Customer Lead Rank 52

Highspot

OCTOBER 23, 2023

The success of the launch relies on a shared strategy across various teams, including sales, product managers, customer support, product marketing, event management, and more. Sales enablement is pivotal in this endeavor. Boost Sales and Revenue Revenue growth is often the most tangible outcome of a successful product launch.

Negotiation 59

Negotiation Scale Social Media Webinar Metrics 59

SBI

JUNE 12, 2012

Tweet Sales calls are conversational journeys. If you are to achieve your sales objective, you’ll need to guide each and every conversational journey with precision. How do you lead each conversation so the prospect will want to continue the sales journey with you? Preliminary Conversation Maps. Trigger Statements.

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Call-back Webinar Metrics Objections Construction 111

Apptivo

AUGUST 11, 2022

Sales are considered to be one of the toughest jobs in the world. The sales team put in a lot of effort and energy to make a sale. Also, you need a lot of guts to pitch your product and finally, all you need is persistence and consistency over time which will make you shine in your sales career. What is sales motivation?

Motivation 52

Motivation Incentives Incentive Compensation 52

Crunchbase

MAY 18, 2022

Imagine your marketing and sales team working in tandem, seamlessly pursuing and closing on the kinds of businesses your company exists to serve. Grow your revenue with all-in-one prospecting solutions powered by the leader in private-company data. Sales and marketing alignment. Search less. Close more. Targeting accounts.

Account Based Marketing 72

Account Based Marketing Account Marketing Sales Qualified Lead 72

John Barrows

FEBRUARY 4, 2020

James Bawden is one of the hot talents in the sales development world right now. Prospecting into new accounts, following up, doing his best to exceed his number and get his team to do the same. James: Routine is important for every sales professional. People think it’s a thing because we construct it that way.

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Wireless Inside Sales Retail Social Media 105

Highspot

JUNE 11, 2020

Regardless of the root cause, overcoming sales and marketing misalignment is necessary to securing long-term success. In this guide, we’ll be breaking down the keys to achieving — and maintaining — real sales and marketing alignment: What is sales and marketing alignment? What does marketing do for sales?

Top of Funnel 59

Top of Funnel Marketing Lead Rank Lead Scoring 59

DocSend

MAY 6, 2019

Having a well-constructed business development strategy is one of the strongest safeguards you can have for your business. They do this by conducting research, analyzing market requirements, identifying new product and service needs, and supporting sales, marketing, and product development initiatives.

Account Based Marketing 61

Account Based Marketing Strategy Hiring Top of Funnel 61

Sales Hacker

FEBRUARY 4, 2019

This week on the Sales Hacker podcast , we talk to author Carson Heady , whose “Birth of a Salesman” series translates real-life sales issues into a popular fictionalized series of sales books. If you missed episode 42, check it out here: PODCAST 42: How Sales Managers Should Build Their Career Path w/ Jamie Scarborough.

Microsoft 69

Microsoft Lead Rank Lead Scoring Hiring 69

SalesLoft

JUNE 20, 2019

The Hey Sale speople podcast hosted by SalesLoft’s VP of Sales Strategy and self-proclaimed sales nerd, Jeremey Donovan just got even sales nerdier. Episode four stars Pete Kazanjy, Founder of Modern Sales Pros (MSP) and Atrium. He’s also one of the most well-researched sales experts we know.

Hiring 63

Hiring Up-Sell Call-back Construction 63

LeadFuze

JULY 23, 2023

Behavioral Segmentation Pivoting towards behavioral segmentations divides consumers based upon usage rate, loyalty status, etc. TargetMarket #BusinessSuccess Click to Tweet Steps to Determine Your Target Market Determining the group of people you’re aiming to reach is a critical component in constructing your business approach.

Demographics 52

Demographics Marketing Segment Social Media 52

Mindtickle

MAY 5, 2022

Our fifth episode of Ready, Set, Sell recently aired featuring Christine Rogers, President & COO of Aspireship , a reskilling and job placement platform that helps people pivot their careers into SaaS sales. The role of sales enablement. How sales leaders can evolve their own skillset. Who is Christine Rogers?

Sales Enablement 52

Sales Enablement Hiring Tools Call-back 52

Hubspot Sales

MARCH 15, 2022

Startup sales make for difficult, exciting, often unpredictable waters to navigate. Everyone involved in a startup sales org — from founders down to reps — is bound to face a host of challenges as their company gets its bearings. Startup Sales Strategy. Put together well-constructed, specific buyer personas.

Buyer Persona 100

Buyer Persona Lead Rank Scale Churn 100

DiscoverOrg Sales

APRIL 24, 2018

Henry has always seen the sales team as the growth engine of the company. So freshly out of a successful Q1, we asked him how the sales team needs to evolve alongside the company in order to support this kind of aggressive growth goal. What sales activities make the biggest difference? Specialization of sales roles.

Scale 120

Scale Hiring Cold Calling Coaching 120

Zoominfo

JUNE 6, 2023

Routing : Automatically assigns new leads to the right sales rep using rules-based workflows. Preventative deduplication: This inline deduping practice puts duplication-blocking software to work on sales and marketing platforms to ensure redundant and low-quality data from forms, integrations, and imports never makes it into storage.

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Benefit Data Scale Lead Rank 130

Sales Hacker

NOVEMBER 3, 2020

If you missed episode 133, check it out here: How to Go From Startup to Pre-IPO: Unexpected Lessons From a 20-Year Sales Veteran with Jim Donovan. Subscribe to the Sales Hacker Podcast. If RFPs are slowing down your sales team, you’ve got to check out Loopio. Welcome to the Sales Hacker Podcast. We’re on iTunes.

Scale 69

Scale Call-back Hiring Company 69

Sales Hacker

OCTOBER 20, 2020

Subscribe to the Sales Hacker Podcast. If RFPs are slowing down your sales team, you need to check out Loopio. The second sponsor is of course Outreach , the number one sales engagement platform. Sam Jacobs: Hey, everybody, it’s Sam Jacobs, and welcome to the Sales Hacker Podcast. We’re on iTunes. And on Stitcher.

Coaching 69

Coaching Scale Energy Call-back 69

Sales Hacker

AUGUST 25, 2020

This week on the Sales Hacker podcast, we’ve got Alyssa Merwin , Vice President of Sales Solutions for LinkedIn, North America. She runs Sales Navigator and is perhaps one of the most important people selling sales engagement and sales software in the world. Subscribe to the Sales Hacker Podcast.

Pivotal 72

Pivotal Face-to-face How To LinkedIn 72

Hubspot Sales

DECEMBER 6, 2023

When I first dipped my toes into the startup scene, I was tasked with assembling a sales team from scratch. If there’s a steady stream of interest and your product has proven its place in the market, it’s time to consider passing the sales baton. That way, when the product is ready, they have some prospects already lined up.

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Hiring Pivotal Ideal Customer Profile Trade Show 68