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Three High-Impact Benefits of Email Marketing

Zoominfo

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Conversion Rate. Source: Campaign Monitor.

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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Creators can include a lot of information beneath each video, but it’s important to put a compelling incentive and/or promotional link first since YouTube cuts off the majority of this text. I get my news and headlines from Twitter, Facebook, Google, and LinkedIn (to name a few). Follow him on Twitter at @ryanscottgould.

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Do “Refer a Friend” Programs Actually Work? Absolutely! Sometimes.

No More Cold Calling

B2C incentives work like magic. But in the B2B world, incenting people to provide referrals isn’t the no-brainer sales strategy that it is for consumer-facing companies. Should You Give Incentives for Customer Referrals? What About Incenting Salespeople? Should Marketing Offer Incentives for Referrals?

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Gain an Innovative Advantage Using Social Sharing

SBI Growth

They are influenced by the conversations around us.” - Clive Thompson, Smarter Than You Think. Follow them on Twitter and LinkedIn. Twitter or LinkedIn. It is behavior that must be reinforced and incented. Begin following respected thought leaders on Twitter or LinkedIn. The Value of Social Sharing. Be Influenced.

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18 Ways to Maximize Sales Pipeline Stages’ Conversion

Troops

18 ways to improve conversion from stage to stage. You will be able to quickly identify gaps and bottlenecks in your process by measuring conversion drop offs. 18 tactics to improve conversion across your sales pipeline stages. Monitor sales stage conversion rates. A low conversion rate may point to a weakness.

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Three High-Impact Benefits of Email Marketing

Zoominfo

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Conversion Rate This is the gold standard metric for email marketing performance.

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The Ins & Outs of Successful Peer-to-Peer Selling

Hubspot Sales

In most cases, a prospect's peers have less of an agenda or incentive to speak highly of a company than the company itself. You should also comment on followers' posts and engage with them in positive, helpful, fun conversations on platforms like LinkedIn and Twitter. In turn, they come across as more objective and trustworthy.