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A Guide to Marketing Automation

Zoominfo

Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. Here are three considerations to keep in mind when selecting a vendor: Feature set – Begin your selection process by analyzing the features each platform offers. Get the right people on board.

Marketing 246
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How to Get More Value From Your B2B Data Purchase

Zoominfo

Data is a big investment for any company— but, if you research vendors and invest intelligently, it can have a dramatic impact on your company’s financial success and growth. Make sure your vendor understands your business and your goals. Make a list of your requirements and communicate these to each vendor.

B2B 154
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Why Customer Loyalty Isn’t Always About More Choices

No More Cold Calling

Companies invest significant money on marketing—email campaigns, SEO, and strategies for getting found and building customer loyalty. Prospects give up, and customers start looking for a more attentive vendor with a simpler buying process. Then they blow it by being hard to reach. Why do companies make it so difficult to buy?

Loyalty 249
article thumbnail

A Guide to Marketing Automation

Zoominfo

Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. Here are three considerations to keep in mind when selecting a vendor: Feature set – Begin your selection process by analyzing the features each platform offers.

Marketing 113
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Every Crisis is an Opportunity!

Adaptive Business Services

That being said, it arrived faster than most of the orders that I have placed with state-side vendors. This is a story about customer service. They had a policy, and I can’t remember the exact details, that if you were under a maintenance agreement and we did not respond in under 4 hours, you would receive a $25 credit.

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The Complete Guide to Closing Calls

Hubspot Sales

Your prospect is likely talking to other vendors, so you want to ensure you’ll stand out. Do you have a particularly strong customer service team? Working with a vendor to the point of a closing call can be laborious. When it comes down to choosing a vendor, your prospect will choose someone they really like.

Closing 109