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6 Tips to Help You Protect Your Business Assets Better

Smooth Sale

Whether you’re operating out of a chic downtown office or a bustling workshop on the outskirts of town, this insurance isn’t just important—it’s a must. The basics include firewalls, antivirus software, and good old strong passwords (no, “password123” will not cut it). Think of it as the moat around your castle.

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Driving Business Growth: Leveraging Digital Marketing Strategies

SocialSellinator

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

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The complete guide to writing much better marketing emails

Nutshell

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. What is email marketing?

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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. I think of demos as verbal product positioning. When I was doing demos for healthcare providers, buyers were totally engaged.

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Why Effective Sales Prospecting Requires Specificity

SalesFolk

Too often I see sales and marketing leaders defining their buyer personas as “Marketing” or “C-Suite.” Even more commonly, I see “Operations” getting lumped together with marketing and extremely different departments that manage different aspects of the business. More free Cold Email treats from my sold-out workshop .

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Managing for peak performance in a remote worker world

Sales and Marketing Management

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. There are things that are much bigger than a job going on right now.

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National Small Business Week 2023 X B2SMB SaaS Companies: A New Era of ‘Innovation & Economic Power’

BuzzBoard

Square also hosted a virtual event called ‘Square Small Business Expo’ that featured speakers and workshops on a range of topics related to small business growth and success. Constant Contact: In 2020, Constant Contact, an email marketing company, partnered with the U.S.