Alice Heiman

APRIL 10, 2024

Alice Heiman was joined by Beth Mund , whose journey from NASA to entrepreneurial space storyteller is rich with insights for business leaders. 07:27] Finding a Place Among the Stars – Storytelling continues with Beth explaining how her childhood curiosity about space led to a fulfilling career in NASA communications. [09:07]

Nonprofit 62

Nonprofit Education Lead Rank Lead Scoring 62

Zoominfo

AUGUST 26, 2019

Every day, your customers are bombarded with corporate promotions and marketing messages, from both familiar and unfamiliar brands. While there’s not one simple answer, there is one method that stands head and shoulders above the rest: storytelling. But, storytelling can portray a more personal, emotional resolution.

Retention 189

Retention Ideal Customer Profile Customer Apparel 189

SocialSellinator

SEPTEMBER 1, 2023

Learn how storytelling can enhance the effectiveness of your media campaigns. Discover the power of digital marketing and case studies of successful campaigns. Find out how SocialSellinator can help unleash the potential of your media campaign through storytelling.

Campaigns 76

Campaigns Media Case Study Study 76

Sales Hacker

FEBRUARY 27, 2024

Amanda Cole serves as Chief Marketing Officer, leading the execution of the company’s marketing strategy to drive further business demand and brand awareness. She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea.

Marketing 89

Marketing Marketing Qualified Lead Demand Generation Demand Generation Targets 89

Alice Heiman

JULY 26, 2022

Storytelling has been an important part of the evolution and survival of humans. This makes storytelling not come as naturally because most of us are overthinking how we have to communicate , sound, or look in a professional setting. CEOs – learn how #storytelling in #sales can help you connect with customers and grow your #business!

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Customer Cold Calling How To Face-to-face 75

Babette Ten Haken

JUNE 30, 2020

Why rely on a hit or miss storytelling strategy to acquire and retain clients? Serving nothing more substantial than an inside-out marketing and sales purpose, via a pre-packaged library. It just could be you rely a hit or miss storytelling strategy to do your work for you. So you do not have to think about a thing!

Engineering 136

Engineering Face-to-face Retention Strategy 136

Pipeliner

DECEMBER 17, 2022

Ravi Rajani is a Keynote & SKO Speaker, Storytelling & communication trainer, and Host of the Influential communicator podcast. Today, in this expert insight interview, John and Ravi discuss “ The Power of Storytelling in Sales.”. Understanding Storytelling in Sales. Types of Storytelling. Types of Storytelling.

Video 52

Video Social Selling Motivation CRM 52

Pipeliner

OCTOBER 3, 2020

In this Expert Insight Interview, Margie Agin discusses brand storytelling. Margie Agin is a Founder and Chief Strategist at Centerboard Marketing, content expert, speaker, and author. This Expert Insight Interview discusses: The process of storytelling. In brand storytelling, the hero of the story is always a customer.

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B2B Company Video B2C 98

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. Storytelling Example.

Lead Rank 59

Lead Rank Lead Scoring Marketing Positioning 59

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It means putting the customer at the center of every business decision, including product development and marketing.

B2C 209

B2C B2B Marketing Social Media 209

Nimble - Sales

FEBRUARY 4, 2019

The post The Core Components for Effective Storytelling and Relationship Marketing appeared first on Nimble Blog. We laughed together as we watched the video of one of the toddlers enjoying a peanut butter and jelly sandwich and the shock on his face when the family dog grabbed what was left and devoured it; […].

Marketing 84

Marketing Face-to-face Video Opportunity 84

SocialSellinator

SEPTEMBER 28, 2023

Looking to enhance your content marketing strategy? Learn the importance, stages, and components of content marketing in this comprehensive guide. Boost your results with SEO and social media. Find out how SocialSellinator can help your business succeed.

Social Media 80

Social Media Marketing Media Strategy 80

Babette Ten Haken

FEBRUARY 27, 2020

Today, let’s work on how your dependence on discipline-specific terminology creates storytelling barriers. Because our storytelling word choices create communication and collaboration barriers. Find a budget for your marketing initiative. Let’s start deconstructing storytelling barriers. Do something different.

SME 86

SME Margin Engineering Education 86

Pipeliner

APRIL 8, 2023

In this podcast episode, John Golden interviews David Fache, founder and CEO of Go West Creative, about the importance of brand storytelling in marketing. He explains that brand storytelling is the key to creating a connection with the audience and making the brand sticky. Visit us on Apple Podcast You can also find SalesPOP!

Marketing 52

Marketing 52

Sales and Marketing Management

MARCH 29, 2017

Storytelling is most effective when it comes, as the saying goes “straight from the horse’s mouth.” Storytelling is just one tactic a rep can use to close a deal, but its impact in this era of the empowered buyer is immeasurable.

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GoldMine Commission Video Buyer 136

Pipeliner

APRIL 11, 2023

The Future of Marketing: Lessons Learned About Building a Brand In today’s world, people crave authentic connections. That’s why brand storytelling is the future of marketing. According to David, the key to creating a connection with the audience and making a brand sticky is through authentic storytelling.

Video 52

Video SalesForce Social Selling Campaigns 52

PandaDoc

OCTOBER 14, 2020

Storytelling is one of our oldest forms of communication and is an excellent persuasive tool. Despite their power, many brands aren’t utilizing storytelling techniques in their sales strategy. Despite their power, many brands aren’t utilizing storytelling techniques in their sales strategy. Storytelling Demonstrates Empathy.

Strategy 111

Strategy Face-to-face Research Google 111

Pipeliner

JANUARY 8, 2020

The Impact of Storytelling: Most people and most cultures come from oral traditions, where important messages are handed down from generation to generation, and storytellers and poets were highly celebrated people in the community. The post Connection Between Storytelling, Neuroscience, and Sales appeared first on SalesPOP!

Intent 96

Intent Relationals Training Buyer 96

Sales and Marketing Management

DECEMBER 6, 2018

But what does the introduction of this new tool mean for B2B marketers? What this means for B2B marketers. Sixty minutes is a long time, and there are numerous possibilities now presented to B2B marketers. It’s a great opportunity to get creative with in-depth storytelling. What Is IGTV?

B2B 205

B2B Marketing Video B2C 205

criteria for success

JUNE 21, 2021

In this episode, we talk about: The concept of “Innovation Storytelling” The importance of empathy and active listening in storytelling for sales. Finding commonalities in history, religion, marketing, and sales. The post Innovation Storytelling with Susan Lindner appeared first on Criteria For Success.

Journal 59

Journal Social Media Twitter eBook 59

Babette Ten Haken

JULY 8, 2019

Is your cupcake sprinkles storytelling strategy convincing clients to do business with you? The purpose storytelling serves is more than business garnish. Do you simply throw various business scenarios over the wall, at marketing and public relations professionals? Create and leverage a storytelling culture in your company.

Ideal Customer Profile 73

Ideal Customer Profile Outsourcing Services SME Hiring 73

Sales and Marketing Management

SEPTEMBER 18, 2023

Selling is storytelling. The post The Story of Your Secret Superpower appeared first on Sales & Marketing Management.

Marketing 177

Marketing Sales 177

Jeff Davis

OCTOBER 4, 2017

This guest blog post was written by Jeremy Shere over at tribknowledge.com Ask anyone in marketing or sales if they think the functions need to be better aligned, and they’ll almost certainly respond with an unqualified “Yes!” Why Stories Matter It’s something of a cliché that sales reps need to be good storytellers.

Marketing 74

Marketing Lead Rank Lead Scoring Trends 74

Zoominfo

JANUARY 21, 2019

Today, we bring this series to a close with the final installment– for marketers, of course. So whether you’re here to take a walk down memory lane with us, or you’re simply searching for new marketing content, you’ve come to the right place. As bleak as this sounds for marketers, we remain hopeful. Let’s get into it!

Marketing 164

Marketing B2B Lead Generation Social Media 164

Partners in Excellence

SEPTEMBER 5, 2019

Storytelling seems to have come into fashion over the past few years. Appropriately, storytelling is gaining prominence in our engagement strategies, whether it’s the content we provide or the stories we train our sales people to deliver. Our stories need to provoke the customer to share their story.

Fashion 87

Fashion Face-to-face Maximizer Data 87

Pipeliner

JANUARY 9, 2021

Storytelling is one of the essential skills in sales. Paul Andrew Smith is an expert and coach on organizational storytelling, Inc. But, as we grow up, something changes in us, and instead of leveraging that natural storytelling skill in business, we replace it with more professional speaking. Follow the Pattern.

Video 52

Video Loyalty Follow-up Analytics 52

Pipeliner

DECEMBER 21, 2023

In the fast-paced world of digital marketing the emergence of Artificial Intelligence (AI) script generator tools. This is revolutionizing the way marketing videos are crafted. These are also enhancing the creativity and efficiency of marketing campaigns. Are providing marketers with an innovative approach to scriptwriting.

Video 52

Video Tools Marketing Infusion 52

Pipeliner

JULY 13, 2021

In this Expert Insight Interview, Mike Bosworth discusses the power of storytelling in creating connections and trust with prospects and buyers. This Expert Insight Interview discusses: The power and importance of storytelling. How storytelling is changing in the modern world. How to leverage the power of storytelling in sales.

Video 52

Video Social Media Social Selling Study 52

Pipeliner

DECEMBER 24, 2019

Jeff Bloomfield, interviewed by John Golden, explores the connection between storytelling, neuroscience, and sales. This expert sales interview explores: How storytelling can impact your selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. Using human nature to your advantage.

Social Selling 52

Social Selling CRM Pipeline Sales 52

Babette Ten Haken

OCTOBER 24, 2018

Does our organization engage in a couch potato storytelling culture? A couch potato storytelling culture is self-focused. A couch potato storytelling culture emphasizes drama over minor skirmishes. And that strategy reinforces the flaws in our coach potato storytelling culture. We know the plot. A client has a problem.

Ideal Customer Profile 74

Ideal Customer Profile SME Hiring Call-back 74

SBI Growth

OCTOBER 27, 2018

Joining us on SBI TV is Jim O’Gara. And Jim is the CEO of StoryDimensions. StoryDimensions is a sales enablement technology company that captures, develops, and delivers real customer insights and stories that B2B sales professionals can use to establish.

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Revenue B2B Sales Enablement Customer 246

Babette Ten Haken

DECEMBER 13, 2018

These 5 One Millimeter Mindset Collaborative Storytelling Blog posts are focused on helping you “see” your organization’s or association’s stories as vibrant testimonials of how you serve customers. Collaborative storytelling is the hallmark of humanity. To learn more about my Collaborative Storytelling Programs, click on this link.

SME 69

SME Retention Ideal Customer Profile Hiring 69

Pipeliner

MAY 28, 2021

In this Expert Insight Interview, Gabrielle Dolan discusses how you can use brand storytelling to connect and engage with customers or prospective customers and how you can get your employees to be brand ambassadors. This Expert Insight Interview discusses: Reasons to get involved in brand storytelling. What a good story consists of.

Video 52

Video Customer How To Case Study 52

Pipeliner

MARCH 7, 2021

Thus, in this Expert Insight Interview, Anjali Sharma discusses organizational change and storytelling. Anjali Sharma is a Managing Director at Narrative The Business of Stories , working with government and private organizations to create unique solutions for their challenges using business storytelling. He is CSMO at Pipeliner CRM.

Video 52

Video Government Social Selling Positioning 52

LeadFuze

NOVEMBER 10, 2021

The Power of Social Selling (+ 7 Rules for Storytelling in Sales). The problem is, buyers know that we’re trying to diversify the market and they’ve responded by upping their game. The shift in storytelling has been a hot topic for many years. We need to rebuild the bridge with Marketing. It made it very easy.

System 52

System Outsourcing Services Hiring Social Selling 52

DiscoverOrg Sales

MARCH 25, 2016

If you want to keep the sales cycle moving forward, you must earn that motivation, and storytelling is a powerful vehicle for doing so. So when they agree to show up for your demo, or stay on the phone longer when you call, a duty is owed to hold their interest, to engage their emotions, to make it worth it.

Decision Maker 120

Decision Maker Conference Motivation ACT 120

BuzzBoard

FEBRUARY 8, 2024

In today’s digital landscape, video marketing is a powerful tool that small businesses can use to break through the noise and connect with their customers. The USP should be the cornerstone of your video marketing strategy, and the narrative should be built around it. Do not forget that statistics and analytics are your allies.

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Video Small Business Small Business Marketing 52