SocialSellinator

OCTOBER 18, 2022

Calls-to-action is buttons or links encouraging visitors to take the desired action, such as signing up for your email list or downloading a white paper. Your landing page should be relevant to your promotional offer and include a clear call to action. Your call to action should be clear, concise, and easy to spot.

Tools 117

Tools Buyer Persona Social Media Lead Nurturing 117

Pointclear

JULY 16, 2013

Why then are so many consultants and companies out there actively promoting inbound marketing as the dominant lead generation strategy of our time? Remember that high-quality persuasive content is not your corporate brochure or a sales pitch, thinly disguised as a white paper. And who knows if this information is accurate.

Lead Generation 225

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 225

Pipeliner

MAY 22, 2023

In this white paper, Nikolaus Kimla explores the Myths Debunked: Data Security & Risk Assessment surrounding AI in Sales forecasting. Unlike the artificial intelligence (AI) being promoted/hyped by several other CRM applications, the AI utilized in Pipeliner is of a supportive nature.

Sales Forecasts 40

Sales Forecasts Forecasting Pipeline CRM 40

Allego

MARCH 21, 2023

These tools promote better alignment between marketing and sales, ensuring marketers create content that sellers want to use and that sales reps know how to use it properly during conversations with buyers. As a result, marketing isn’t always able to provide the kind of content the sales team wants. The solution?

System 118

System Tools Collateral Video 118

OutboundView

JUNE 12, 2019

But, there’s a problem with this approach…… who is focused on event promotion??? This is why marketing needs dedicated inside sales reps for event promotion! Event promotion should be a huge priority! They push your latest research reports, white papers, and unique perspectives.

Inside Sales 37

Inside Sales Promotion Marketing Compensation 37

SBI Growth

OCTOBER 23, 2013

Things like: marketing goals, target audiences, campaign themes, media choices, promotion plans, SEO strategy, etc. Here’s where you see fruit of your labor: blog posts, eBooks, white papers, newsletters, webinars, etc. Department Strategy – The first step to creating ICMT is defining the department strategy.

Outsourcing Services 316

Outsourcing Services Lead Gen Marketing Webinar Metrics 316

OutboundView

JUNE 12, 2019

But, there’s a problem with this approach…… who is focused on event promotion??? This is why marketing needs dedicated inside sales reps for event promotion! Event promotion should be a huge priority! They push your latest research reports, white papers, and unique perspectives.

Inside Sales 28

Inside Sales Promotion Compensation Conference 28

Janek Performance Group

MARCH 26, 2024

This should include blogs, case studies, and white papers. These are flexible and typically utilize between five and 10 preferences. They are a great way to examine a variety of sentiments. Plus, they can easily reveal trends and patterns.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Selling Essentials RapidLearning Center

OCTOBER 24, 2023

Don’t neglect newcomers: Of course you’ll want to make the introduction of the program as big a deal as possible, promoting it through all your avenues of employee communication. This blog post is based in part on the white paper “Ceridian Study Finds Financial Stress Among North Americans Highest Since 2008.”

Retention 52

Retention Training Incentives Incentive 52

Sales and Marketing Management

AUGUST 18, 2017

The band’s “passion, creative spirit, imaginative soul and industrious commitment to promote truth, fairness, justice and the Grateful Dead way led them through the evolutionary transition where they went from playing for silver to playing for life,” Walton writes. “In Create a unique business model.

Lead Rank 149

Lead Rank Marketing Strategy Trade Show 149

Pipeliner

MAY 26, 2023

Consistency: Sales enablement ensures that all reps have access to the same messages, tools, and processes, promoting consistency across the entire sales team. This could include case studies, white papers, product demos, and more. Implementing effective sales enablement can significantly boost the productivity of a sales team.

Sales Enablement 98

Sales Enablement Hiring Scale Resources 98

Pointclear

FEBRUARY 4, 2014

Say you have a promotion based on a statistical test of two types of content. But are they perusing your homepage, or downloading a white paper? The data might include mostly words, not numbers, so you may have to invest in technology not to get lost in the fire hose. Create the other with just static content.

Top of Funnel 239

Top of Funnel Opportunity Data Revenue 239

Janek Performance Group

AUGUST 23, 2023

Product sheets, blogs, and white papers are effective tools, especially when strategically deployed in the sales process. To emphasize immediate value, consider the following: Tie features to instant benefits Tailor solutions Offer promotions Features are the characteristics of a product or service. Introduce these informally.

B2B 62

B2B Case Study Collateral ACT 62

Partners in Excellence

APRIL 29, 2016

Recently, I needed to buy a new car, my current car was coming off lease, I thought I’d take advantage of some of the end of quarter promotions. I researched the various sites to find the promotions, deals, discounts I might get for the vehicles I was considering. I downloaded the white papers, then slowly started counting.

Prospecting 48

Prospecting Call-back Research Microsoft 48

The Pipeline

AUGUST 23, 2013

Those actions might include: Downloading a white paper on your site. That slow-to-buy lead will want plenty of information about your product, not a promotional offer. Look at past customers you’d like to replicate. What characteristics did those customers possess? What were the actions they took to arrive in your pipeline?

Pipeline 292

Pipeline Sales Qualified Lead Lead Rank Lead Scoring 292

Pipeline

APRIL 1, 2024

Showcase client testimonials and promote them on your social media pages. Improve your content marketing with valuable and informative blogs, white papers, and e-books. Add clear CTAs on relevant landing pages to encourage visitors to inquire about your services. You must also ensure your website has a responsive design.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Allego

NOVEMBER 30, 2021

These tools promote better alignment between marketing and sales, ensuring that reps will want to adopt new content and know how to use it properly. By viewing reports and dashboards, marketers can determine which videos, white papers, or one-pagers are viewed and shared most often, based on how long viewers linger on the content.

Face-to-face 71

Face-to-face Sales Enablement Video Collateral 71

Janek Performance Group

MARCH 8, 2024

While too much self-promotion may be a red flag, the opposite might be a bigger flag. As such, they publish blogs, white papers, case studies, and other collateral. However, they may lack the immediate comfort consumers seek from a known commodity. With sales training, you want a company with a documented history.

Training 62

Training Face-to-face Education Negotiation 62

Janek Performance Group

MARCH 12, 2024

To promote open communication and connectivity among the team, try these ideas: Rotate presenters. Set the Stage In our recent white paper How to Build A Top-Performing Virtual Sales Team , we note that one challenge sales members face is setting a virtual sales stage to maximize a rep’s technology, environment, and appearance.

Sales Meeting 118

Sales Meeting Meeting How To Face-to-face 118

Pointclear

OCTOBER 5, 2018

4,319 contacts who downloaded a white paper but may or may not be in targeted companies or have any need or authority to buy (email addresses, many bogus, no company firmographics and no telephone numbers). Read more in this white paper. An example is a company with a high net promoter score (NPS).

Lead Generation 113

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 113

SBI Growth

OCTOBER 5, 2013

There are way too many budgets that include bloated dollars for things like trade shows, promotion, sponsorships and advertising. Let your buyer research, personas & BPMs drive your content output: Blog Posts, Ebooks, White Papers, Newsletters, Customer Interviews, Video, Webinars, Slideshare, Print Articles, Live Events.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Janek Performance Group

JANUARY 10, 2023

Our white paper, The Ultimate Guide to Developing a High-Performance Sales Organization , lists channels under sales strategy. Affiliate Partners: Affiliate partners promote another’s products and services. White Label: This is when your products are rebranded under the reseller’s name. Here, we go deeper.

Channels 62

Channels Hiring Retail How To 62

The ROI Guy

AUGUST 17, 2012

The good news is that you are already off to a great start, engaging your frugal buyers with the interactive white papers and financial calculators they need to help justify “Why Change?, “Why Moreover, enabling and promoting social sharing on the launch page and within the tool can promote sharing and back-linking.

Lead Rank 69

Lead Rank Lead Scoring Campaigns Lead Nurturing 69

Allego

DECEMBER 22, 2020

White Papers / eBooks. Long-form assets such as white papers and eBooks are top-of-the-funnel content that promote your company’s thought leadership on a topic that’s important to your industry.

Sales Enablement 71

Sales Enablement Top of Funnel Case Study Face-to-face 71

Janek Performance Group

NOVEMBER 30, 2022

Our white paper , The Ultimate Guide to Developing a High-Performance Sales Organization , lists eight steps of the customer’s journey. Content a buyer would likely consume during their research: White papers. The same for any mom and pop or small business owner that relies on word-of-mouth promotion.

Customer 62

Customer Case Study Loyalty Buyer 62

Allego

APRIL 18, 2024

Whether it’s blog posts, social media updates, or promotional materials, Jasper is yet another tool that delivers content that captures attention and drives engagement. This includes suggesting case studies, white papers, and product demos that align with the prospect’s interests and stage in the buying journey.

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

The ROI Guy

JUNE 27, 2018

The 4Ps made sure you were positioning your solutions correctly and differentiating from the competition, by balancing the four elements of Product, Price, Promotion and Place. As buyers have evolved to be more in-control, cautious and economic-focused, as Cold as ICE, the 4Ps of Marketing have evolved too.

Marketing 58

Marketing ROI Ideal Customer Profile Proposal 58

Pipeliner

SEPTEMBER 8, 2018

This could mean bringing them to a particular product or product type, or it could also be something as simple as setting up a potential buyer with the appropriate salesperson, taking a tour, or downloading a white paper on a particular topic or promotion.

Social Media 56

Social Media Webinar Metrics Google Analytics Consumer 56

Xactly

OCTOBER 1, 2018

We’ve promoted some of our best performers into management roles to continue motivating and retaining top talent. Learn more about the power of Xactly Insights and end-to-end SPM solutions in our white paper, Driving ROI: The Business Case for a Comprehensive Sales Performance Management (SPM) Solution.

Analysis 90

Analysis Data Incentives Incentive 90

Apptivo

DECEMBER 15, 2022

When a lead engages in certain behaviors, such as returning to a website multiple times, browsing product pages, downloading white papers, guides, or other content, subscribing to a blog, signing up for email newsletters, interacting on social media, or even engaging in live chat, then they fall under MQL.

Lead Rank 52

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 52

The ROI Guy

JULY 18, 2012

Avaya needed to promote the cost advantages of its IP Office unified communication solution, helping buyers understand what they are currently spending on telephony and audio conferencing, and what savings Avaya could deliver.

Case Study 61

Case Study Study Telecommunications Demand Generation Agencies 61

The Pipeline

FEBRUARY 21, 2012

Simply promote the workshop by tweeting it to your friends, followers, neighbors, former lovers, etc. White Paper. PLUS, if the winner is in the Toronto area the day of the workshop, you will be our guest free, bring a friend, and hey we’ll find a seat for them too! Second Prize. What you need to Win. Time Management.

Pipeline 220

Pipeline Cold Calling Sales Qualified Lead Hiring 220

Showpad

MAY 22, 2019

When it comes to sales engagement platforms, it’s important to consider how well different offerings promote collaboration between sales and marketing teams. After all, the goal for both of these teams is to attract buyers and provide them with exceptional experiences.

Sales Enablement 74

Sales Enablement Marketing Buying Cycle Direct Mail 74

Pipeliner

MAY 5, 2018

Sales professionals must keep this mantra in mind: Data is necessary for legitimizing the solution, but story is necessary for promoting the solution. Click here to download the white paper Selling with Data and Storytelling from Richardson Sales Training. Pipeliner CRM empowers salespeople to sell with storytelling.

Knowledge Base 55

Knowledge Base Data Segment Retention 55

Appbuddy

JANUARY 13, 2022

The simplest preference centers provide options for the frequency of mailings, the type of messaging sent (promotions, newsletters, etc.), Promote the Preference Center Through Email . If you primarily send newsletters, consider offering subscribers an exclusive article or white paper in return for their details. .

Guidelines 52

Guidelines Promotion Follow-up Consumer 52

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Tote bags not only give your team promotional space to boost your brand, but your prospects will appreciate the helping hand. It’s a win-win.

Trade Show 187

Trade Show Marketing Social Media Lead Rank 187

The ROI Guy

SEPTEMBER 17, 2010

Customization of the content can be generated prior to presenting the content, such as using registration profiles to customize the e-mail blast, or in real time, like a dynamic white paper that asks the customer a few questions and then completely tunes the white paper based on profile, stage in buying cycle, opportunity and need.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53