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When Are We Going To Integrate Sales And Marketing?

Partners in Excellence

We know customers want to us to engage them differently. Other research showing that customers are engaging sales people later in the process–largely after they have determined the problem, determines their needs and requirements, and in fact narrowed their solution alternatives to a few choices (of which they are indifferent).

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Exposing the DIY Sales Organization

Understanding the Sales Force

During most of April, I’ve been frequenting a Smoothie Bar near the place we are staying and when I take my first sip each day, one thought occurs to me each time. “Why don’t the smoothies I make at home taste this good and why doesn’t the texture of my made-at-home smoothie compare?”

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GTM-Ready Data: the Backbone of B2B Generative AI

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While it’s undeniable that generative AI is already changing how businesses engage with the world, sales and marketing leaders are quickly realizing that AI alone isn’t the solution to all their problems. Speaking at GTM Partners’ Leaders Summit on Generative AI , Schuck advised business leaders to make data integrity a top priority.

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What is Conversational Marketing?

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Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Conversational marketing is the strategy of leveraging 1:1 engagement between you and your customer in the form of real-time conversations. Problem #2: Pushy marketing.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Discover the results and why investments in digital transformation and automation are pushing sales teams ahead. Salesforce users were surveyed about the forces shaping today's workplace.

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7 Simple Ways Chatbots Convert Leads on Your B2B Website

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As a marketer, you know how to get your audience’s attention. How do you get visitors’ attention and start a productive sales conversation? Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. When a visitor takes action on your site (e.g.,

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The Need for Speed: Intelligent Lead Routing Means Faster Prospect Connections

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In an ideal world, B2B revenue teams would run with lightning-fast lead response times, streamlined operations, and an aligned sales and marketing team. A sales funnel powered by volume and velocity is vital to stay competitive in today’s market. But can all of that be possible at the same time? Without a doubt.

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