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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

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The Pipeline ? 23 Marketing Tips For Avoiding Small Business Failure

The Pipeline

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. 23 Marketing Tips For Avoiding Small Business Failure. Unfortunately there are also many sales and marketing reasons. Avoid Ad Hoc Marketing.

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Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive

Sales and Marketing Management

Sales and marketing teams have been slashed, and pipelines are running dry. Following the 2008 recession, it took larger companies an average of four years to recover their pre-recession level of GDP , while smaller companies took six years. The impact of these changes is highlighted in the marketing segment. in the next year.

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Is Digital Marketing Worth It? Unveiling the ROI for Small Businesses

BuzzBoard

Defining ROI in the Context of Digital Marketing for Small Businesses The return on investment (ROI) of digital marketing for small businesses is a critical metric offering insights into the success of a marketing campaign and informing business decisions. Ready to elevate your digital marketing strategy and drive superior ROI?

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

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How to Navigate Pricing In a Pandemic

Sales and Marketing Management

B2B leaders and sales and marketing teams across the globe are finding ways to adapt in this time of crisis. Legitimately try to help customers manage their way through current market conditions. Most companies are profitable, successful and have gained market share based on their business model.

Chemicals 177
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Sales Talk for CEOs: Integrating Sales and Marketing to Better Serve Customers with Bronwyn Allen (S1:E13)

Alice Heiman

Integrating sales and marketing is a key strategy to boost customer satisfaction in any business or industry. On this episode of Sales Talk for #CEOs, Bronwyn Allen of @HighProfileInc shares tips on unifying your #sales and #marketing team to improve the #customer experience! Do your departments still work in silos? No more silos!