Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. This means that mobile marketing has become more important than ever. If you’re not convinced, or you want a refresher on why mobile marketing is so critical to your business’s success, read on! Let’s get into it!

B2B 100

B2B Marketing Social Media Penetration 100

InsideSales.com

APRIL 15, 2021

One of the most positive outcomes from the past year was the swift adoption and embrace of technology for sales and marketing. Sales development is the critical link between marketing and sales to develop and pass leads to sales reps. In 2017, 2018, and 2020, the ratio has declined from 3.0 for marketing reports.

Trends 110

Trends Lead Rank Hiring Sales Qualified Lead 110

InsightSquared

OCTOBER 11, 2017

Last week, our CMO Joe Chernov explained why InsightSquared is going “all-in” at Dreamforce 2017. How to Shift the Sales Ops Function from a Reporting Factory to Revenue Driver — Tuesday, November 7 at 11:30 a.m. Market, sell and support: best practices from SMB leaders — Wednesday, November 8 at 1 – 1:40 p.m.,

Sales Operations 66

Sales Operations SalesForce Case Study Analytics 66

SBI Growth

MAY 6, 2019

Unfortunately, as seen in our Q1 Research Report on Execution, this is where most companies come up short. A 2017 article in the Harvard Business Review noted that 67%. They are unable to execute the growth strategy they have embraced fully.

Enterprise 149

Enterprise Enterprise Report Research 149

DiscoverOrg Sales

FEBRUARY 21, 2019

This means creating a vision and a plan, setting goals, building relationships, understanding your product, and implementing analytics so your marketing strategy is data-driven. Read it: So It’s Your First Day as the Chief Marketing Officer… Identify what isn’t working and make changes. Align sales and marketing with SLAs.

ROI 171

ROI Survey Webinar Metrics Channels 171

Zoominfo

OCTOBER 9, 2018

From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. In today’s post, we’ll take a further look into the concept of AI and see how this new technology can have a real impact on your marketing strategy. But, does AI live up to all the hype?

Ideal Customer Profile 113

Ideal Customer Profile Marketing B2B Consumer 113

DiscoverOrg Sales

JANUARY 1, 2018

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. What pain points keep CMOs up at night?

Trends 184

Trends Advertising Advertising Survey 184

Sales and Marketing Management

JANUARY 22, 2017

Issue Date: 2017-01-23. Teaser: More than two-thirds of B2B buyers report that the content of a vendor's sales proposal has a significant impact on their buying decision. More than two-thirds of B2B buyers report that the content of a vendor's sales proposal has a significant impact on their buying decision.

Proposal 218

Proposal Vendor Report B2B 218

SalesLoft

DECEMBER 7, 2016

While no one knows exactly what 2017 will bring, we predict that the future of sales software will introduce more customization and the power of big data analysis to all industries. What’s new with this data for 2017? 49 percent of marketers are using some sort of automation to connect with their audience. Automation.

Software 52

Software Software Top of Funnel Social Media 52

DiscoverOrg Sales

NOVEMBER 6, 2017

But that doesn’t stop a lot of sales and marketing professionals from pursuing any and all hand-raisers, regardless how poorly suited they are. Fit, intent, and engagement provide the core data you need to be successful with your account-based marketing program. The days of squandering marketing budget are gone.

Account Based Marketing 145

Account Based Marketing Lead Rank Ideal Customer Profile Account 145

DiscoverOrg Sales

JANUARY 22, 2018

Like many B2B companies, DiscoverOrg has such a wide addressable market. Reason I ask – DiscoverOrg profiles both IT and HR Org Charts with a full reporting hierarchy, 96% direct dial phone numbers, 98% validated email addresses. I shared a screenshot of the data we had on a reporting chain I knew would interest him.

Prospecting 258

Prospecting Decision Maker Ideal Customer Profile Data 258

No More Cold Calling

AUGUST 10, 2017

According to LinkedIn’s State of Sales 2017 US Report , 70 percent of the time that decision-makers respond to salespeople, it’s because those reps were introduced through a professional network. the “happy customers”) and the key differentiator in the 2017 purchasing process. It’s called peer-to-peer (P2P) selling.

Referrals 240

Referrals Decision Maker Cold Calling Networking 240

DiscoverOrg Sales

DECEMBER 4, 2017

What this means is that sales, marketing, and service processes need to be based on the needs, wants, and expectations of customers. “Changing the perspective within your organization is key … it’s not about aligning sales and marketing to each other, but aligning and integrating them both with the customer’s journey.”

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

DiscoverOrg Sales

FEBRUARY 10, 2017

This piece was originally posted February 6th, 2017 on Smart Selling Tool’s blog and written by its founder Nancy Nardin. Smart Selling Tools was also a co-sponsor of DiscoverOrg’s 2017 Growth Drivers Report. Download the Full Report. Smart Selling Tools, Inc., Below are highlights from the original article.

Revenue 120

Revenue Survey Report Tools 120

Zoominfo

AUGUST 11, 2019

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). Keep reading!

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

Zoominfo

MARCH 12, 2018

billion in 2017. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Marketers have manually managed advertisements since the beginning of time. The primary driver for programmatic advertising is its ability to improve marketing efficiency. Keep reading.

Advertising 185

Advertising Advertising B2B Scale 185

Sales and Marketing Management

AUGUST 20, 2020

Author: Paul Nolan Millennials are the country’s largest pet-owning demographic, overtaking Baby Boomers in 2017. The shift to working from home has caused many previous petless households to adopt an animal. Companies are taking notice and responding by incorporating pet-friendly perks into their employee policies.

Journal 120

Journal Demographics Policies Benefit 120

Openview

SEPTEMBER 16, 2019

This year’s report was based on data from more than 500 SaaS companies, ranging from pre-revenue to $150M+ in ARR. The 2019 Expansion SaaS Benchmarks Report culls data from SaaS organizations of all sizes and stages to help these businesses understand what does and does not work when it comes to building a generational software company.

Report 60

Report Software Software NetSuite 60

Sales and Marketing Management

MARCH 6, 2017

Issue Date: 2017-03-01. Teaser: I plead guilty to enjoying a cold beer or two, and I’ve watched with amazement as the decade-long bull market in the craft beer industry shows no signs of abating. Craft brewers reported a 13 percent increase in volume in 2015, the eighth consecutive year of double-digit growth. read more

Report 120

Report Groups Industry Marketing 120

Hubspot Sales

NOVEMBER 3, 2017

Start with a strong email marketing strategy. A sentence at the end acknowledging the market’s competitiveness will provide a sense of urgency. And it illustrates your understanding of the unique real estate market in their area, which gives your authority a boost. These homes often suffer from poor marketing. Your name].

Real Estate 142

Real Estate Up-Sell Follow-up Meeting 142

Sales and Marketing Management

DECEMBER 14, 2020

A Sales Benchmark Index survey from 2017 reported that in nearly 75% of sales situations, customers prefer not to meet in person. Even if your firm isn’t there yet, consumer behavior and the market now rests on the 2030 point on the trend line?—?positive Invest more in marketing content and make sure reps are up to speed on it.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Sales and Marketing Management

OCTOBER 29, 2018

In a 2017 report titled “Sales Managers: Overwhelmed and Underdeveloped,” CSO Insights reports almost 40 percent of organizations spend $500 or less annually on sales manager training. The ATD report found a significant positive correlation between sales managers who receive training and direct reports who meet quota.

Quota 120

Quota Report Promotion Education 120

SBI

OCTOBER 10, 2017

Having spent 100% of my time studying the SalesTech market for the past 8 years, you can imagine how excited I am to be the one to launch the world’s first comprehensive benchmark study to track SalesTech usage trends over time. So are Sales, Sales Ops, Marketing, and Marketing Ops leaders. It’s kind of my thing.

Survey 139

Survey Sales Enablement Trends Conference 139

InsideSales.com

APRIL 15, 2021

One of the most positive outcomes from the past year was the swift adoption and embrace of technology for sales and marketing. Sales development is the critical link between marketing and sales to develop and pass leads to sales reps. In 2017, 2018, and 2020, the ratio has declined from 3.0 for marketing reports.

Trends 52

Trends Lead Rank Hiring InsideSales 52

Pipeliner

AUGUST 17, 2018

Radio As a Marketing Tool For B2B Marketers and Social Listening. In the digital era, brands shouldn’t write off the radio as a marketing tool – it offers the same key perk of programmatic ad buys: attribution. Paul shares how radio as a marketing tool can be a powerful medium for promoting B2B sales and brand building.

B2B 75

B2B Tools Marketing Advertising 75

Zoominfo

OCTOBER 22, 2019

billion in 2017. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Marketers have manually managed advertisements since the beginning of time. Efficiency The primary driver for programmatic advertising is its ability to improve marketing efficiency.

Advertising 100

Advertising Advertising Scale Cost Per Click 100

Pointclear

OCTOBER 20, 2016

We generate, qualify and nurture leads using Account-Based Marketing processes. No more support in 2017. They’ll miss their numbers again in 2017. Only 42% of marketing generated leads were accepted and worked in those same years. Start now and you will drive revenue in Q1, 2017, not the end of Q2, 2017 or beyond.

Top of Funnel 100

Top of Funnel Funnel Account Based Marketing Sales Qualified Lead 100

DiscoverOrg Sales

FEBRUARY 19, 2018

We’ve seen lists with a 40% bounce rate ( yes, really ), and many others around 15% … but few people in sales and marketing rely on lists alone. We looked at days where Tellwise customers sent 1000 or more emails to contacts in DiscoverOrg, between Dec 18th, 2017 and January 7th, 2018. We’ve bought lead lists and tested them.

Data 254

Data Lead Rank Lead Scoring Leads 254

Customer Centric Selling

DECEMBER 20, 2016

Sales Tips: How to Plan Your 2017 for Success. I’ve outlined below a series of steps , a process , that you can follow to begin gathering the information you need to develop your own 2017 Territory Sales Plan. The time to begin developing your 2017 Territory Sales Plan is NOW. Step 1: Timing. Here it is, New Years.

Revenue 40

Revenue Territories How To InsideView 40

DiscoverOrg Sales

MAY 4, 2017

Join DiscoverOrg CEO Henry Shuck and Justin Withers, VP of Product Management and Marketing, for a conversation about what drives high-growth companies. Get the results of our 2017 Growth Drivers Report here. Justin : That’s great, and that’s exactly what came out of this report. You just combine the two.

Company 120

Company Conversion Outbound Video 120

The Pipeline

SEPTEMBER 17, 2019

win rate is identical to the figure reported in the 2017 study. According to Demand Gen Report’s 2018 B2B Buyers Survey Report. Buying cycles are longer, 61% report longer cycles than last year, 90% saw an increase or no decrease in the period. This is only about 10% of any given market.

Outsourcing Services 212

Outsourcing Services Lead Rank Vendor Buyer 212

Zoominfo

OCTOBER 24, 2018

This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. 1. The Beginner’s Guide to an Email Marketing Audit. If you’ve worked in marketing for any length of time, you’ve likely seen your fair share of marketing trends. Let’s get into it!

B2B 140

B2B Buyer Persona Email Marketing Scale 140

Sales and Marketing Management

JUNE 8, 2017

For incentive programs in which travel is the key award, smaller firms generally report a higher reliance on individual travel, while larger firms split rewards more equally across individual and group travel. These insights will help you plan your next offsite event. 38 percent of all U.S. This is particularly evident in channel programs.

Travel 205

Travel Incentives Incentive Lead Rank 205

Sales and Marketing Management

SEPTEMBER 26, 2018

According to Marketing Insider Group , 78 percent of U.S. And as a marketing professional, doesn’t it give you just a slight twinge of guilt?). . This is as true for business-to-business buyers as it is for consumers, as Marketo notes in its 2017 The State of Engagement report. .

Ideal Customer Profile 246

Ideal Customer Profile Buyer Buyer Persona Marketo 246

Hubspot Sales

OCTOBER 19, 2017

The most recent report by the Bureau of Labor Statistics divulges the top five most highly paid sales jobs of the year -- along with projected industry growth over the next decade, and qualifications for employment. In these jobs, salespeople connect buyers and sellers in financial markets.

Insurance 90

Insurance Insurance Salary Advertising 90

Pointclear

JANUARY 4, 2018

see marketing charts analysis of HubSpot’s “2017 Demand Generation Benchmarks Report” ). The EVP of Sales at this client, a big division of one of the world’s largest software companies, said that he received zero qualified leads from marketing—except for the PointClear outbound leads. per gross lead).

Cost per Lead 170

Cost per Lead Sales Qualified Lead PointClear Lead Rank 170