InsightSquared

OCTOBER 11, 2017

Last week, our CMO Joe Chernov explained why InsightSquared is going “all-in” at Dreamforce 2017. The sessions will offer sales and sales operations professionals with case studies, lessons learned and the tactical takeaways needed to become even more strategic within their organizations. San Francisco Marriott: Foothill G1-G2.

Sales Operations 66

Sales Operations SalesForce Case Study Analytics 66

DiscoverOrg Sales

JANUARY 1, 2018

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. CASE STUDY] Data-Agnostic?

Trends 184

Trends Advertising Advertising Survey 184

The ROI Guy

JANUARY 11, 2017

As you and your team kickoff the New Year, there are some important research findings you should factor into your 2017 sales enablement and content strategy. Build trust – Providing 3rd party insights and research, customer case studies and proof points helps validate potential results with prospects and drive credibility.

Lead Rank 45

Lead Rank Lead Scoring Quota Scale 45

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

SalesLoft

DECEMBER 7, 2016

While no one knows exactly what 2017 will bring, we predict that the future of sales software will introduce more customization and the power of big data analysis to all industries. What’s new with this data for 2017? 49 percent of marketers are using some sort of automation to connect with their audience. Automation.

Software 52

Software Software Top of Funnel Social Media 52

Sales and Marketing Management

MARCH 20, 2017

Issue Date: 2017-03-01. Author: Sales & Marketing Management. Davis says studies show the biggest payoff from coaching comes from working with the people you may think of as your “B” players. In “The Sales Manager’s Guide to Greatness,” author Kevin F. read more

Study 149

Study Coaching Sales Management Marketing 149

Sales and Marketing Management

MARCH 20, 2019

Author: Conner Burt The current labor market remains among the tightest in modern history. Rather than battling for new hires in an uber-competitive job market, smart companies are moving to train and promote from within. So yes, if you can’t hire the talent you need, it makes sense to cultivate it from within.

Face-to-face 296

Face-to-face Smart Company Loyalty Benefit 296

DiscoverOrg Sales

DECEMBER 4, 2017

In fact, according to the CSO Insights 2016 Sales Enablement Optimization Study , the number of businesses with a dedicated enablement function has increased from 19% to 33% since 2013. Yet, the same study also found that just 26% of enablement initiatives met or exceeded most expectations – and only 5% met all expectations.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Zoominfo

AUGUST 11, 2019

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). Keep reading!

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

Sales and Marketing Management

OCTOBER 29, 2018

In one study, Wilson Learning Worldwide found “high-skill” sales managers drove 29 percent higher revenue performance and 16 percent higher customer satisfaction than managers with low-skill ratings. In this study, top managers brought in an average $3.5 million more in revenue than their lower-performing peers.

Sales Management 168

Sales Management Scale Compensation Study 168

InsideSales.com

APRIL 15, 2021

One of the most positive outcomes from the past year was the swift adoption and embrace of technology for sales and marketing. Sales development is the critical link between marketing and sales to develop and pass leads to sales reps. In 2017, 2018, and 2020, the ratio has declined from 3.0 for marketing reports.

Trends 110

Trends Lead Rank Hiring Sales Qualified Lead 110

SBI

OCTOBER 10, 2017

Having spent 100% of my time studying the SalesTech market for the past 8 years, you can imagine how excited I am to be the one to launch the world’s first comprehensive benchmark study to track SalesTech usage trends over time. So are Sales, Sales Ops, Marketing, and Marketing Ops leaders. Nancy Nardin?

Survey 139

Survey Sales Enablement Trends Conference 139

Miller Heiman Group

MAY 25, 2018

When you think about who creates the content your salespeople and other customer-facing professionals use to engage prospects and customers, you probably think about your marketing team. For many leaders, marketing is synonymous with content. Whether it’s branding, demand generation or website creation, marketing is all about content.

Top of Funnel 68

Top of Funnel Sales Enablement Marketing Demand Generation Agencies 68

Sales and Marketing Management

OCTOBER 22, 2018

In one study, Wilson Learning Worldwide found “high-skill” sales managers drove 29 percent higher revenue performance and 16 percent higher customer satisfaction than managers with low-skill ratings. In this study, top managers brought in an average $3.5 million more in revenue than their lower-performing peers.

Sales Management 218

Sales Management Hiring Compensation Scale 218

DiscoverOrg Sales

FEBRUARY 19, 2018

We’ve seen lists with a 40% bounce rate ( yes, really ), and many others around 15% … but few people in sales and marketing rely on lists alone. We looked at days where Tellwise customers sent 1000 or more emails to contacts in DiscoverOrg, between Dec 18th, 2017 and January 7th, 2018. We’ve bought lead lists and tested them.

Data 254

Data Lead Rank Lead Scoring Leads 254

Zoominfo

JUNE 4, 2019

In 2017 it’s not enough to have a prospect’s name and phone number—you need to dig deeper and uncover their biggest challenges, their pain points, what technologies they use, and most importantly, their buying motivators. Case studies, reviews and testimonials are an extremely effective trust-building tool. 2. Do your homework.

Case Study 244

Case Study Referrals B2B Social Media 244

Sales and Marketing Management

JANUARY 23, 2019

Comparing the results from 2015/2016 with 2017/2018, CSR is actually up two points across all regions. The most recent index study is a joint effort of The Society for Incentive Travel Excellence (SITE), Incentive Research Foundation (IRF), and Financial and Insurance Conference Professionals (FICP).

Incentives 159

Incentives Incentive Travel Nonprofit 159

Sales and Marketing Management

SEPTEMBER 26, 2018

For example, one study by Marketo found that 79% of buyers “are only likely to engage with a brand… if those promotions are directly tied to how they have interacted with the brand previously.” According to Marketing Insider Group , 78 percent of U.S. This mistake begins with marketers’ failure to understand their audiences.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Buyer Persona Marketo 246

SBI

FEBRUARY 7, 2018

Sales tech decision makers suffer from information overload and have to wade through a lot of marketing hype. Throughout 2017, we interviewed leaders of 26 top sales solution providers asking the same questions of each of them. It doesn’t take long for decision fatigue to kick in.

Decision Maker 139

Decision Maker SalesForce ROI CRM 139

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. Here’s why: It’s complex and hard to get right.

Vendor 63

Vendor Analytics Report Marketing 63

Velocify

JUNE 13, 2017

As of January 2017, there were 450 sales technologies available —100 of which surfaced in the previous year, according to research from Nicolas de Kouchkovsky, principal of CaCube Consulting. They realize the value of new technologies and understand that older technology is not conducive to remaining competitive in the modern market.

Study 49

Study Sales Technology Lead Rank Lead Scoring 49

Sales and Marketing Management

APRIL 9, 2018

Author: Rich Lanchantin, CEO, Qstream With unemployment rates at a 10-year low, it simply isn’t practical to buy your way to sales performance by cherry-picking top reps from the market. Instead, the most resilient and successful sales organizations are building programs that draw maximum value from more of their existing reps.

Sales Enablement 276

Sales Enablement Hiring Lead Rank Lead Scoring 276

Zoominfo

JULY 17, 2018

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). Keep reading!

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Sales and Marketing Management

APRIL 7, 2019

Author: David Sill In August 2017, the DiscoverOrg sales team was working at top speed, well aware that Q4 was right around the corner, when our CEO announced the acquisition of a formidable competitor, RainKing. Says the study author, “…the employee must be pivotal. That isn’t always the way it goes.

Hiring 176

Hiring Pivotal Scale Journal 176

Sales and Marketing Management

JUNE 8, 2017

This data is from the Incentive Marketplace Estimate Research Study published by the Incentive Federation and available at IncentiveFederation.org.). Fully 73 percent of respondents to the 2017 IRF Incentive Industry Outlook Survey anticipate no changes in the types of destinations they select for their incentive travel programs.

Travel 205

Travel Incentives Incentive Lead Rank 205

Connext Digital

DECEMBER 3, 2018

There’s no doubt that email marketing is still effective. A recent study even found that “44% of email recipients made at least one purchase in the last 12 months based on promotional email.” An effective email marketing strategy lets you create a unique value proposition and build rapport with your customers. Contact us now!

Segment 63

Segment Email Marketing Top of Funnel Conversion 63

Crunchbase

SEPTEMBER 21, 2020

According to a Gallup study, about 36 percent of U.S. Bureau of Labor Statistics admits that the number of gig workers in the country is difficult to confirm, in 2017 their best estimate was 55 million. trillion to the economy in 2017. But successful sales strategies are built on sound, comprehensive marketing strategies.

Penetration 134

Penetration Segment Demographics Benefit 134

InsideSales.com

APRIL 15, 2021

One of the most positive outcomes from the past year was the swift adoption and embrace of technology for sales and marketing. Sales development is the critical link between marketing and sales to develop and pass leads to sales reps. In 2017, 2018, and 2020, the ratio has declined from 3.0 for marketing reports.

Trends 52

Trends Lead Rank Hiring InsideSales 52

Hubspot Sales

NOVEMBER 13, 2017

Between ebooks, case studies, data sheets, proposals, and contracts, you probably send email attachments on a daily -- if not hourly -- basis. Example: 2017 pricing options. Hi Saleh, Great talking to you today and learning more about Kensington’s plans to expand into the French market. Option 2: “Here is”. Short and sweet.

Case Study 145

Case Study eBook Policies Study 145

DiscoverOrg Sales

MAY 4, 2017

Join DiscoverOrg CEO Henry Shuck and Justin Withers, VP of Product Management and Marketing, for a conversation about what drives high-growth companies. Get the results of our 2017 Growth Drivers Report here. They had to see growth. Justin : That’s great, and that’s exactly what came out of this report.

Company 120

Company Conversion Outbound Video 120

Sales Hacker

OCTOBER 31, 2018

At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey by business news website The Manifest. In short, it’s important that marketers stay on target. The need to create personalized marketing messages isn’t new; it grew as a natural extension of the dot-com boom.

Email Marketing 68

Email Marketing Buyer Persona Marketing Lead Rank 68

Bernadette McClelland

MARCH 16, 2017

This is a huge learning curve for many who present, teach, coach, market any most of all, sell. Bring in concrete examples such as case studies, customer testimonials and proof statements because they provide an even more relevant and relatable level of understanding around your ideas and teachings. Use simple language or lay terms.

Hiring 236

Hiring Case Study Sales Leadership Face-to-face 236

Sales and Marketing Management

NOVEMBER 22, 2017

Brewing your coffee at home, which was the norm in 1971, costs (in 2017 dollars) about $0.08/cup2 Scott Jeffrey, PhD, was in graduate school at the University of Chicago when he decided to figure out how academic studies applied to real sales reps in the field. Harvard Business Review, August 3, 2017. You’ll be glad you did.

Motivation 191

Motivation Incentives Incentive Lead Rank 191

No More Cold Calling

NOVEMBER 29, 2016

Closing the sales year with a bang is nice, but if you’re not already getting a jump-start on business development for 2017, you’re running behind. Buyers are finalizing their 2017 budgets now, so reach out to your current clients and ensure you’re still on their radar. And that makes them your hidden gems for B2B marketing.

Referrals 120

Referrals Cold Calling Lead Generation Social Media 120

Hubspot Sales

JANUARY 26, 2023

You can connect with millions of people globally for only a fraction of the cost of traditional marketing. You can benefit from a rapidly growing market. Digital marketing is expected to reach $786 billion by 2026. Social media marketing is the king of connectivity. Marketing costs are also lower.

Social Media 94

Social Media Case Study Media Fashion 94

Zoominfo

OCTOBER 8, 2019

It’s a question that has plagued marketers and website managers for years. In fact, the average number of form fields is 11, but studies show that reducing that number to 4 can result in a 120% increase in conversions ( source ). In fact, a recent study found that using captchas can reduce your submissions up to 30% ( source ).

Maximizer 157

Maximizer Conversion Policies Sales Qualified Lead 157

DiscoverOrg Sales

MARCH 3, 2017

In our 2017 Growth Drivers Report we asked 200 Sales and Marketing professionals to rate their teams on a scale of 1-5 across 15 different attributes. Knowledge of the market. Supporting and Partnering with Marketing. Download the 2017 Growth Drivers Report to find out. But, what is the winning formula? Tech Savvy.

Hiring 120

Hiring Revenue Lead Rank Lead Scoring 120