Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

SalesLoft

DECEMBER 7, 2016

While no one knows exactly what 2017 will bring, we predict that the future of sales software will introduce more customization and the power of big data analysis to all industries. What’s new with this data for 2017? 49 percent of marketers are using some sort of automation to connect with their audience. Automation.

Software 52

Software Software Top of Funnel Social Media 52

DiscoverOrg Sales

FEBRUARY 19, 2018

We’ve seen lists with a 40% bounce rate ( yes, really ), and many others around 15% … but few people in sales and marketing rely on lists alone. Our partners at Tellwise were able to take a peek under the hood of their tool and give us insight on email accuracy from real campaigns, which can be hard to quantify.

Data 254

Data Lead Rank Lead Scoring Leads 254

Sales and Marketing Management

OCTOBER 29, 2018

In one study, Wilson Learning Worldwide found “high-skill” sales managers drove 29 percent higher revenue performance and 16 percent higher customer satisfaction than managers with low-skill ratings. In this study, top managers brought in an average $3.5 million more in revenue than their lower-performing peers.

Sales Management 168

Sales Management Scale Compensation Study 168

InsideSales.com

APRIL 15, 2021

One of the most positive outcomes from the past year was the swift adoption and embrace of technology for sales and marketing. Sales development is the critical link between marketing and sales to develop and pass leads to sales reps. In 2017, 2018, and 2020, the ratio has declined from 3.0 for marketing reports.

Trends 110

Trends Lead Rank Hiring Sales Qualified Lead 110

Hubspot Sales

DECEMBER 14, 2022

The crypto market is volatile , fluctuating frequently. But if the market stabilizes, it could very well be. Apple introduced QR code scanners in smartphones in 2017. A study by McKinsey showed that 29% of BNPL users would have made a smaller buy or would not have bought at all if this payment option wasn’t available.

Tools 118

Tools Banking Retail How To 118

Sales and Marketing Management

OCTOBER 22, 2018

In one study, Wilson Learning Worldwide found “high-skill” sales managers drove 29 percent higher revenue performance and 16 percent higher customer satisfaction than managers with low-skill ratings. In this study, top managers brought in an average $3.5 million more in revenue than their lower-performing peers.

Sales Management 218

Sales Management Hiring Compensation Scale 218

Sales and Marketing Management

APRIL 7, 2019

Author: David Sill In August 2017, the DiscoverOrg sales team was working at top speed, well aware that Q4 was right around the corner, when our CEO announced the acquisition of a formidable competitor, RainKing. Says the study author, “…the employee must be pivotal. Quickly share tools and processes for success.

Hiring 176

Hiring Pivotal Scale Journal 176

SBI

OCTOBER 10, 2017

Having spent 100% of my time studying the SalesTech market for the past 8 years, you can imagine how excited I am to be the one to launch the world’s first comprehensive benchmark study to track SalesTech usage trends over time. So are Sales, Sales Ops, Marketing, and Marketing Ops leaders. Nancy Nardin?

Survey 139

Survey Sales Enablement Trends Conference 139

Zoominfo

JUNE 4, 2019

In 2017 it’s not enough to have a prospect’s name and phone number—you need to dig deeper and uncover their biggest challenges, their pain points, what technologies they use, and most importantly, their buying motivators. Case studies, reviews and testimonials are an extremely effective trust-building tool.

Case Study 244

Case Study Referrals B2B Social Media 244

Sales and Marketing Management

SEPTEMBER 26, 2018

For example, one study by Marketo found that 79% of buyers “are only likely to engage with a brand… if those promotions are directly tied to how they have interacted with the brand previously.” According to Marketing Insider Group , 78 percent of U.S. This mistake begins with marketers’ failure to understand their audiences.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Buyer Persona Marketo 246

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. Here’s why: It’s complex and hard to get right.

Vendor 63

Vendor Analytics Report Marketing 63

SBI

JUNE 27, 2018

In late 2017, we went to field with our first annual Sales Stack Benchmark Survey to identify which are the most commonly used sales technologies, and which are being considered most for the year ahead, among other things. We’ll be reviewing the findings from the study. There are two ways you can get access to the research.

Webinar Metrics 93

Webinar Metrics Survey Sales Technology Tools 93

SBI

FEBRUARY 7, 2018

Sales tech decision makers suffer from information overload and have to wade through a lot of marketing hype. Throughout 2017, we interviewed leaders of 26 top sales solution providers asking the same questions of each of them. It doesn’t take long for decision fatigue to kick in.

Decision Maker 139

Decision Maker SalesForce ROI CRM 139

InsideSales.com

APRIL 15, 2021

One of the most positive outcomes from the past year was the swift adoption and embrace of technology for sales and marketing. Sales development is the critical link between marketing and sales to develop and pass leads to sales reps. In 2017, 2018, and 2020, the ratio has declined from 3.0 for marketing reports.

Trends 52

Trends Lead Rank Hiring InsideSales 52

Hubspot Sales

NOVEMBER 13, 2017

Between ebooks, case studies, data sheets, proposals, and contracts, you probably send email attachments on a daily -- if not hourly -- basis. Example: 2017 pricing options. Hi Saleh, Great talking to you today and learning more about Kensington’s plans to expand into the French market. Option 2: “Here is”. Short and sweet.

Case Study 145

Case Study eBook Policies Study 145

DiscoverOrg Sales

MAY 4, 2017

Join DiscoverOrg CEO Henry Shuck and Justin Withers, VP of Product Management and Marketing, for a conversation about what drives high-growth companies. Get the results of our 2017 Growth Drivers Report here. They had to see growth. Justin : That’s great, and that’s exactly what came out of this report.

Company 120

Company Conversion Outbound Video 120

Hubspot Sales

SEPTEMBER 27, 2018

A 2017 small business study reported 71% of small businesses have a website to market their products and services. It’s clear a web presence is crucial to small business success in today’s consumer-driven market. So, how can real estate professionals leverage these tools to their greatest advantage? What is IDX?

Real Estate 84

Real Estate Small Business Small Business Lead Capture 84

The Pipeline

SEPTEMBER 17, 2019

win rate is identical to the figure reported in the 2017 study. The credit markets tried up, as did funding for projects, and related purchases. ” This only speaks to the experience of buyers, buyers who entered the market on their own. This is only about 10% of any given market. a year ago to 32.0%

Outsourcing Services 212

Outsourcing Services Lead Rank Vendor Buyer 212

Zoominfo

OCTOBER 24, 2018

This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. 1. The Beginner’s Guide to an Email Marketing Audit. If you’ve worked in marketing for any length of time, you’ve likely seen your fair share of marketing trends. What is an email marketing audit?

B2B 140

B2B Buyer Persona Email Marketing Ideal Customer Profile 140

KO Advantage Group

OCTOBER 15, 2021

If you’ve wondered what virtual sales means, this article will break down the differences between virtual selling and traditional sales and give you the tips, tools and techniques you need to take advantage of this new era we find ourselves in. Virtual tools for sales. The first digital tool you must invest in is LinkedIn.

B2C 62

B2C Video Demographics Social Selling 62

Pipeline

JUNE 7, 2023

year-on-year (YoY) growth of CRM adoption According to Gartner, at the end of 2017, the revenue of CRM overtook the place of database management systems (DMBSs), making CRM the largest software market in the world. They won’t be reluctant to ignore cold calls, marketing emails, or business proposals if their criteria aren’t met.

CRM 52

CRM Lead Nurturing Face-to-face Handbook 52

DiscoverOrg Sales

MARCH 3, 2017

In our 2017 Growth Drivers Report we asked 200 Sales and Marketing professionals to rate their teams on a scale of 1-5 across 15 different attributes. Knowledge of the market. Supporting and Partnering with Marketing. Download the 2017 Growth Drivers Report to find out. But, what is the winning formula? Tech Savvy.

Hiring 120

Hiring Revenue Lead Rank Lead Scoring 120

Jeff Davis

JULY 26, 2017

I think that most B2B leaders across industries would agree that Sales and Marketing Alignment is a necessary transformation that needs to happen. Organizations without strong marketing and sales alignment are 2.1x as likely to see both marketing and sales teams struggling. We need to focus on creating a framework for success.

Marketing 48

Marketing Lead Gen Lead Rank Lead Scoring 48

The ROI Guy

MAY 11, 2017

Account Based Marketing (ABM) and Selling (ABS) methodologies are becoming more popular, with almost 40% of B2B solution providers now leveraging this strategic approach to better target and more personally engage with prospects. However, we find these targeting efforts falling flat with buyers.

Account Based Marketing 45

Account Based Marketing Account Marketing Face-to-face 45

Mindtickle

MAY 2, 2018

Plus, according to CSO Insights 2016 Sales Enablement Optimization Study, only 49% of study participants had Sales Enablement Content Management solutions with adoption rates of 76% or better. Another form of content includes tools and templates used by Sales to perform their day to day activities. in 2017 over 2016.

SalesForce 52

SalesForce Sales Cycle Study Sales Enablement 52

No More Cold Calling

AUGUST 31, 2017

Whoever touts the latest app, the latest technology, the latest productivity tools, the latest stats—we can’t wait to check them out. If you believe that video is the end-all, be-all for sales training and content marketing, you’re mistaken. They don’t have the skills or tools for success in a Sales 3.0 environments.

Referrals 149

Referrals Cold Calling Account Video 149

Zoominfo

JUNE 4, 2019

In 2017 it’s not enough to have a prospect’s name and phone number—you need to dig deeper and uncover their biggest challenges, their pain points, what technologies they use, and most importantly, their buying motivators. Do your research and provide case studies of companies within the same industry or space as your prospect.

Case Study 100

Case Study Referrals Social Media Ideal Customer Profile 100

Hubspot Sales

APRIL 12, 2018

When the sales development team has good communication with account executives and marketing, the sales machine works efficiently and results are impressive. The findings show high performance results correlate with good team communication, excellent execution, and adoption of the right tools for the right sales environment.

Data 87

Data Lead Rank Outbound Inbound 87

Miller Heiman Group

MAY 14, 2019

The 2017 CSO Insights Sales Manager Enablement Report featured companies with a forecasted average win rate of 46.2 Study participants that invested less than $500 in sales manager training achieved a similar average win rate (46.1 percent, according to the 2017 CSO Insights Sales Optimization Study.

Coaching 73

Coaching Sales Management Hiring Territories 73

Tenfold

JULY 15, 2017

Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying : “I hate sports analogies. To properly understand the difference between sales and marketing, however, another analogy seems more suitable: that of musical theater. The Sales and Marketing Relationship.

Marketing 63

Marketing Sports Face-to-face Top of Funnel 63

Sales Hacker

DECEMBER 29, 2022

I’ve been selling with PandaDoc since 2017, and in my journey from SMB to enterprise AE , I’ve learned solution selling like the back of my hand. Chances are good they know what solutions are on the market — and have likely done an enormous amount of research on you and your competitors by the time you reach them. SDRs on demo calls.

Solutions Selling 113

Solutions Selling Exact Buyer Sales Methodology 113

MarketJoy

JULY 31, 2020

In the classic and widely known Lead Response Management Study , Wednesday and Thursday were found to be the best days to qualify leads. A 2017 CallHippo survey studied 24 weeks of data of numerous companies across various verticals and found Wednesdays and Thursdays are still the best days to call prospects and follow-up leads.

Follow-up 59

Follow-up Sales Qualified Lead Study Survey 59

Mereo

JUNE 11, 2020

In 2017 the marketplace saw a large uptick in sales enablement program launches. But according to the CSO Insights 5 th Annual Sales Enablement Study , maturity and progress has been slow to follow. According to HubSpot research, one in four companies indicate their sales and marketing teams are either “misaligned” or “rarely aligned.”

Sales Enablement 45

Sales Enablement Face-to-face Study Quota 45

The Spiff Blog

FEBRUARY 24, 2022

In fact, the percentage of firms identifying themselves as data-driven had declined over the past three years, from 37% in 2017 to 31% in 2019 ( source ). One study from the University of California, Irvine found that if you’re interrupted at work, it takes an average of 23 minutes to refocus ( source ).

Commission 56

Commission Compensation How To Data 56

Cience

NOVEMBER 6, 2019

The most important thing about any go-to-market approach is the buyer and the buying process. It’s the seller’s responsibility to adapt its approach to the market ; it’s not the market’s responsibility to adapt to any company. Power study, U.S. Why has a multi-channel approach become more important? hours at dealerships.

Channels 42

Channels Marketing Retail How To 42

DocSend

MARCH 16, 2018

The most recent Sales Enablement Optimization Study from CSO Insights revealed that sales enablement has the ability to increase quota attainment, especially when it is formalized. The study found that, on average, only 57.7% An aligned enablement strategy ensures that marketing and sales work together to improve sales efficiency.

Sales Enablement 68

Sales Enablement Strategy Hiring Quota 68