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4 Marketing Predictions for the Enterprise in 2018

Sales and Marketing Management

Author: SAM MELNICK VP OF MARKETING, ALLOCADIA At Allocadia, we’re keen on asking the following question: Where will you focus your time in 2018?—?running That’s a question all enterprise marketing leaders must ask themselves as they head into this new year, develop a new plan and set new goals. running marketing, or doing marketing?

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100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Top 10 Most-Prospected-to Industries of 2018. For sellers, context is everything. FinancialServices. Insurance. ITServices.

Company 156
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Crisis Drives Innovation: Businesses Release More Products than Last Year

Zoominfo

Through September, companies have released more new products in 2020 than in either 2019 or 2018, according to research by ZoomInfo. Small businesses and enterprises have been especially successful at aspects of product launches. And strategies that can drive even more revenue — like cross-selling and upselling — have huge ROI.”.

Loyalty 178
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Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

DiscoverOrg Sales

What can we actually expect from AI in the sales and marketing technology in 2018? Innovations tend to show greater ROI when the majority of the population has adopted the technology – when ample research and development has taken place, and the product or process has been fine-tuned. Grab our free ebook.

B2B 150
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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Industry news: @ZuantApp Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth

SBI

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant allows marketers to track their ROI from events in terms of sales revenue. Revegy, the enterprise account planning platform for revenue optimization, rolled out two new features in its Fall Release: Whitespace+ and Contacts+.

ROI 68
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Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg Sales

A 2018 HubSpot survey reports that 73% of marketers feel generally or tightly aligned (up from 22% of companies reporting close alignment in 2017!). According to the same survey, sales and marketing teams that have a SLA in place experience: higher ROI from inbound marketing. Align sales and marketing with SLAs.

ROI 171