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AI, Automation, Intent: The State of Account-Based Marketing in 2023

Zoominfo

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Studies have shown the vendor that responds to a lead first has the best shot of winning the deal.

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5 Top B2B Sales Books for 2023

Lead411

5 Top B2B Sales Books for 2023 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. This bombardment of stimuli has changed the way we communicate and market content both online and off. So why is marketing it so hard? Yet revenue growth remains…lumpy.

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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. Here, we’ll explore the role of BDRs, the pros and cons, and best practices to utilize them effectively: The Role of BDRs Typically, BDR is an entry-level position in larger, more complex sales organizations.

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How to Develop Website Content Marketing that Drives Conversions

SalesFuel

In 2023, consumer visits to websites fell by 3.6%, even with ad spending across paid channels reaching an all-time high. Creating website content marketing that engages the consumers who do visit your client’s website has never been more important. Here are a few tips for creating content that will help drive sales.

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Top 5 Sales Enablement Webinars for 2023

Allego

2023—It’s a new year with new sales goals and expectations. How can your sales team do more with fewer resources? How do you ensure your sellers use the content that marketing creates? Do your sales reps have the skills to sell in virtual or hybrid settings? Top 5 Sales Enablement Webinars.

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Should Sales Teams Expect Higher Churn in 2023?

Hubspot Sales

Your sales team plays an essential role in driving revenue and reaching goals that stretch across the organization. So should you be worried about churn in your sales department? Sales teams have higher-than-average turnover rates than other business units. Why do sales teams experience high turnover? In short, yes.

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Top Sales Enablement Conferences to Attend in 2023

Allego

But 2023 looks to be the year when things get back to normal. Sales enablement conferences and other events offer the ideal opportunity to build your career skills, learn about new technologies and new approaches to sales enablement , and network with professionals. Top Sales Enablement Conferences for 2023.