Market Expansion: Three Approaches for Companies Looking to Grow
Zoominfo
DECEMBER 21, 2020
Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. Lululemon — a sports apparel retailer — was one of those firms, as it bought in-home fitness startup Mirror for $500 million in June 2020. The map shows the literal market expansion T-Mobile achieved from the purchase.
Let's personalize your content