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Avoid Maybe Purgatory: Turn Maybes into Small Yeses

Smart Selling Tools

In closing, Jonathan suggested that Heidi check back in two weeks’ time. So when Heidi called back in two weeks, Jonathan wasn’t ready with a purchase decision. If Heidi doesn’t handle this situation the right way, this sale is destined for ‘Maybe Purgatory.’.

What's it take to generate leads that fuel your forecast?

Pointclear

While all of these scenarios have potential, none could be called a lead. Just try to pass them on to your field sales team and you’ll see. Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones. And that’s usually not something Sales is going to do.