Avoid Maybe Purgatory: Turn Maybes into Small Yeses

Smart Selling Tools

In closing, Jonathan suggested that Heidi check back in two weeks’ time. So when Heidi called back in two weeks, Jonathan wasn’t ready with a purchase decision. ‘ To “ooch” is to construct small experiments to test one’s hypothesis.

What's it take to generate leads that fuel your forecast?


While all of these scenarios have potential, none could be called a lead. Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones. If Sales has to make 100 phone calls to determine which 3 are worth something, they won’t invest the time, and it’s not smart for your company to ask them to. Picking up the phone and making some calls. Voicemails and emails are carefully constructed and tested.