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How to Read Your Audience and Structure Your Multi-Channel Marketing Accordingly

Sales and Marketing Management

That is why it is crucial to know your audience when you’re structuring your multi-channel marketing. Consumers face several different options along their journey, and each one forces them to make a decision before they move forward. Author: Staff Take a minute to think about something that everybody loves. Is it chocolate?

Channels 174
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We Make Selling Far More Difficult Than Necessary!

Partners in Excellence

After all, we have to send 1000s of emails a day, we have to make 100s of calls, we have to spend hours doing outreach in LinkedIn and other channels. They throw their preference for a Rep Free buying experience into our faces. Faced with this, selling isn’t for the weak spirited. I’m terribly lazy.

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Can AI revolutionize your content marketing strategy?

Pipeliner

We discussed the shift in search behavior and the challenges people face with the new way of searching. He explained that while AI can assist marketing creatives in working faster and generating more ideas, it’s crucial to ask the right questions and give the right commands to get quality output. I couldn’t agree more.

Scale 97
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Unleashing Profit Potential Through Rebate Automation

Distribution Pricing Journal

The distribution industry traditionally faces low margins in each sale. These might involve price reductions, special discounts and rebates. A One-stop Profit Boost for Pricing and Rebates One of the biggest issues that distributors face is in managing price and rebate information across multiple systems.

Margin 52
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How to Navigate Sales and Trade Shows Post-COVID

Janek Performance Group

Meeting current customers and networking with new prospects face to face is what we do in sales. Meeting virtual on Zoom or attending a virtual event will never fully replace the face-to-face interaction of live events. But we are not ready to discount the value of in-person events and trade shows.

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Video: Combating Chaos in Channel Sales with CPQ

Cincom Smart Selling

As a channel manager, you know that your indirect sales channel can be an excellent source of revenue. Unfortunately, it can also introduce new elements of chaos into your organization that extend beyond the channel management team. Channel Challenges. Growth is another major channel challenge. Exploring Options.

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For Sale, Not On Sale - The True Cost of Discounting and What to Do About It

The ROI Guy

By Mark Schlueter & Tom Pisello More sales execs are revealing that discount pressures are at an all time high, and as a result, they need more transactions than ever just to make the numbers. Procurement specialists’ incentive pay is now directly tied to the discounts they can extract from each vendor. So how bad has it become?