Is Cold Calling Dead? A Guide to B2B Cold Calling
Zoominfo
JUNE 22, 2022
As daunting as cold calling may be, it still has a place in today’s sales pipelines. In the age of COVID and increased remote work, sales development representatives (SDRs) and account executives (AEs) are finding that cold calling can be an effective means of reaching prospects — when handled correctly. Is B2B Cold Calling Dead?
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